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11.62 Million Viewers for Latest Republican Debate

Easy Saturday Victory for CBS

What follows are the fast affiliate results for Saturday, February 13 broken out by network and by each half-hour.

-Total Viewers:
CBS: 9.31 million, Fox: 4.44, NBC: 4.00, ABC: 1.68

-Adults 18-49:
CBS: 1.6 rating/6 share, Fox: 1.0/ 4, NBC: 0.8/ 3, ABC: 0.3/ 1

———-

8:00 p.m.

ABC – Scandal (R)
Viewers: 1.56 million (#4), A18-49: 0.2/ 1 (#4)

CBS – 48 Hours
Viewers: 4.61 million (#1), A18-49: 0.8/ 3 (#1)

NBC – Dateline (R)
Viewers: 3.96 million (#3), A18-49: 0.7/ 3 (#3)

Fox – NASCAR
Viewers: 4.00 million (#2), A18-49: 0.9/ 4 (#1)

———-

8:30 p.m.

ABC – Scandal (R)
Viewers: 1.24 million (#4), A18-49: 0.2/ 1 (#4)

CBS – 48 Hours
Viewers: 4.81 million (#1), A18-49: 0.8/ 3 (#2)

NBC – Dateline (R)
Viewers: 4.39 million (#3), A18-49: 0.7/ 3 (#3)

Fox – NASCAR
Viewers: 4.74 million (#2), A18-49: 1.0/ 4 (#1)

———-

9:00 p.m.

ABC – How To Get Away With Murder (R)
Viewers: 1.12 million (#4), A18-49: 0.2/ 1 (#4)

CBS – Republican Debate
Viewers: 10.58 million (#1), A18-49: 1.7/ 6 (#1)

NBC – Dateline (R)
Viewers: 4.87 million (#2), A18-49: 0.8/ 3 (#3)

Fox – NASCAR
Viewers: 4.43 million (#3), A18-49: 1.0/ 4 (#2)

———-

9:30 p.m.

ABC – How To Get Away With Murder (R)
Viewers: 1.03 million (#4), A18-49: 0.2/ 1 (#4)

CBS – Republican Debate
Viewers: 11.75 million (#1), A18-49: 1.9/ 7 (#1)

NBC – Dateline (R)
Viewers: 5.06 million (#2), A18-49: 0.9/ 3 (#3)

Fox – NASCAR
Viewers: 4.58 million (#3), A18-49: 1.1/ 4 (#2)

———-

10:00 p.m.

ABC – 20/20 (R)
Viewers: 2.20 million (#3), A18-49: 0.4/ 1 (#1)

CBS – Republican Debate
Viewers: 12.23 million (#1), A18-49: 2.1/ 7 (#1)

NBC – Saturday Night Live (R)
Viewers: 2.96 million (#2), A18-49: 0.7/ 2 (#2)

———

10:30 p.m.

ABC – 20/20 (R)
Viewers: 2.95 million (#2), A18-49: 0.6/ 2 (#3)

CBS – Republican Debate
Viewers: 11.91 million (#1), A18-49: 2.1/ 7 (#1)

NBC – Saturday Night Live (R)
Viewers: 2.76 million (#3), A18-49: 0.7/ 3 (#2)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. FROM NBC

    In Late-Night Metered-Market Household Averages for Saturday Night:

    · The Feb. 13 telecast of “Saturday Night Live,” with host Melissa McCarthy and musical guest Kanye West, averaged a 4.4 rating, 11 share in household results from the 56 markets metered-by Nielsen Media Research and a 2.3/11 in adults 18-49 in the 25 markets with local people meters.

    · Versus the show’s one original telecast in February of last year, “SNL” grew by +16% in metered-market households (4.4 vs. 3.8 on Feb. 28, 2015) and by +21% in 18-49 in the local people meters (2.3 vs. 1.9).

    · “Saturday Night Live” was the #1 non-news telecast of the night on the Big 4 networks in metered-market households and in 18-49 in the local people meters, outrating all primetime entertainment programming on those networks in both categories.

    · Note that “SNL” adds significant viewership via time-shifting, with originals growing by 48% going from L+SD to L+7 in national adult 18-49 rating (1.97 to 2.92) and +2.235 million persons in total viewers (6.458 million to 8.693 million).

    Saturday Primetime Ratings:

    “Dateline Saturday Night Mystery” (0.8/3 in 18-49, 4.6 million viewers overall from 8-10 p.m. ET):

    · Grows +14% week to week in 18-49 (0.8 vs. 0.7) and +15% in total viewers (4.571 million vs. 3.961 million).

    · Currently ranks #2 in the slot among the Big 4 networks in total viewers, women 18-34 (tie), women 18-49 and women 25-54, behind only CBS’s coverage of the Republican Presidential Debate, pending updates.

    · Grows by +29% from its first half-hour to its fourth in adults 18-49 (from a 0.7 rating to a 0.9), by +44% in adults 25-54 (0.9 to 1.3) and by +28% in total viewers (4.0 million to 5.1 million).

    “SNL Vintage” (0.7/2 in 18-49, 2.9 million viewers overall from 10-11 p.m. ET, with an encore of the Oct. 8, 1988 telecast of “Saturday Night Live” hosted by Tom Hanks with musical guest Keith Richards):

    · Ranks #2 in the time period among ABC, CBS and NBC in all key ratings measures.

    · Held steady half-hour to half-hour in adults 18-49 and grew in men 18-49 (0.6 to 0.7) and men 25-54 (0.9 to 1.0), despite the 10 p.m. hour.

    NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

  2. FROM CBS

    CBS NEWS’ REPUBLICAN DEBATE IS THE MOST WATCHED OF ANY DEBATE IN 2016, DRAWING 13.51M VIEWERS

    CBSN Caps Most Watched Week With More Than 5 Million Streams and Draws More Than 2 Million Streams During Debate Coverage

    CBS News’ Republican Debate, the last before the key South Carolina primary, was the most watched (13.51m viewers) and highest rated debate in adults 25-54 (3.0) of 2016, according to Nielsen time adjusted live plus same day fast national ratings for Feb. 13, 2016. The CBS News debate was Saturday’s #1 primetime broadcast.

    The CBS News debate reached its peak audience between 10:00-10:30 PM, ET, with 14.63m viewers.

    CBSN, CBS News’ 24/7 digital streaming news service, capped its most watched week ever on Saturday with 5.1 million streams across platforms. During its coverage of the debate, CBSN drew more than 2 million streams across platforms. Viewers spent more than 41 minutes each on average watching CBSN across devices on Saturday, an increase of 23% from the CBS News Democratic debate on Nov. 14, 2015. CBSN offered a special stream of the GOP presidential debate, enhanced with key information on-screen including real-time Google Trends data and a curated Twitter stream. CBSN also featured pre-debate coverage beginning at 6:00 PM, ET and post-debate coverage at 11:00 PM, ET, anchored by CBS News Congressional Correspondent Nancy Cordes.

    The debate was broadcast live from the Peace Center in Greenville, S.C., on the CBS Television Network and across all CBS News platforms. FACE THE NATION Anchor and CBS News Political Director, John Dickerson, was the principal moderator and was joined by panelists CBS News Chief White House Correspondent Major Garrett and The Wall Street Journal’s Kimberley Strassel to question candidates Donald Trump, Sen. Ted Cruz (R-Texas), Sen. Marco Rubio (R-Fla.), Gov. Jeb Bush (R-Fla.), Dr. Ben Carson and Gov. John Kasich (R-Ohio). CBS News’ collaboration with Google provided trend information to enhance coverage of the debate.