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Over 33-Million Viewers for Tuesday Coverage of the 2016 Rio Olympics on NBC in Prime

NBC More Than Triples the Competition Combined

What follows are the fast affiliate results for Tuesday, August 9 broken out by network and by each half-hour:

-Total Viewers:
NBC: 33.62 million, CBS: 4.28, ABC: 2.52, Fox: 993,000, CW: 931,000

-Adults 18-49:

NBC: 9.9 rating/33 share, ABC: 0.7/ 2, CBS: 0.6/ 2, Fox and CW: 0.3/ 1 each

———-

8:00 p.m.
ABC – Bachelor in Paradise
Viewers: 4.00 million (#3), A18-49: 1.1/ 4 (#2)

CBS – NCIS (R)
Viewers: 5.64 million (#2), A18-49: 0.7/ 3 (#3)

NBC – Rio Olympics 2016: Opening Ceremony
Viewers: 25.90 million (#1), A18-49: 7.0/27 (#1)

Fox – Brooklyn Nine-Nine (R)
Viewers: 1.09 million (#4), A18-49: 0.4/ 2 (#4)

CW – The Flash (R)
Viewers: 1.02 million (#5), A18-49: 0.3/ 1 (#5)

———-

8:30 p.m.

ABC – Bachelor in Paradise
Viewers: 3.77 million (#3), A18-49: 1.1/ 4 (#2)

CBS – NCIS (R)
Viewers: 5.77 million (#2), A18-49: 0.7/ 2 (#3)

NBC – Rio Olympics 2016: Opening Ceremony
Viewers: 32.55 million (#1), A18-49: 9.2/32 (#1)

Fox – New Girl (R)
Viewers: 782,000 (#5), A18-49: 0.3/ 1 (#4t)

CW – The Flash (R)
Viewers: 982,000 (#4), A18-49: 0.3/ 1 (#4t)

———-

9:00 p.m.

ABC – Bachelor in Paradise: After Paradise (premiere)
Viewers: 2.62 million (#3), A18-49: 0.6/ 2 (#2t)

CBS – Zoo
Viewers: 3.86 million (#2), A18-49: 0.6/ 2 (#2t)

NBC – Rio Olympics 2016: Opening Ceremony
Viewers: 36.96 million (#1), A18-49: 10.7/35 (#1)

Fox – Lucifer (R)
Viewers: 979,000 (#4), A18-49: 0.3/ 1 (#4t)

CW – MadTV (R)
Viewers: 908,000 (#4), A18-49: 0.3/ 1 (#4t)

———-

9:30 p.m.

ABC – Bachelor in Paradise: After Paradise (premiere)
Viewers: 2.24 million (#3), A18-49: 0.5/ 2 (#3)

CBS – Zoo
Viewers: 3.35 million (#2), A18-49: 0.6/ 2 (#2)

NBC – Rio Olympics 2016: Opening Ceremony
Viewers: 37.48 million (#1), A18-49: 11.1/35 (#1)

Fox – Lucifer (R)
Viewers: 1.12 million (#4), A18-49: 0.3/ 1 (#4t)

CW – MadTV (R)
Viewers: 814,000 (#4), A18-49: 0.3/ 1 (#4t)

———-

10:00 p.m.

ABC – The Middle (R)
Viewers: 1.28 million (#3), A18-49: 0.3/ 1 (#3)

CBS – NCIS: New Orleans (R)
Viewers: 3.46 million (#2), A18-49: 0.4/ 1 (#2)

NBC – Rio Olympics 2016: Opening Ceremony
Viewers: 34.07 million (#1), A18-49: 10.5/34 (#1)

———

10:30 p.m.

ABC – Fresh off the Boat (R)
Viewers: 1.22 million (#3), A18-49: 0.3/ 1 (#3)

CBS – NCIS: New Orleans (R)
Viewers: 3.60 million (#2), A18-49: 0.5/ 2 (#2)

NBC – Rio Olympics 2016: Opening Ceremony
Viewers: 34.79 million (#1), A18-49: 10.8/37 (#1)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. Wow I’m just in awe of these numbers because it’s not like it’s everyday that you see these kind of numbers or even 38 million viewers for one of the half-hours and an 11 in the demo. We’ll start seeing them again soon with the NFL season coming back in a month but since the Super Bowl I got to a point honestly where I got sick of seeing low-rated numbers.

    As most people expected last night was going to bring in some strong numbers as Rio has caught fire the last three nights. All of the main stars were out and two of three marquee sports were in the spotlight with the Women’s Gymnastics Team Final and Swimming with Ledecky and Phelps. Usually the first Tuesday of the Olympic games in primetime are among the highest rated nights throughout the entire games. Thursday will be the next really big night with Simone Biles or Aly Raisman competing in the all-around in Gymnastics. Friday, Sunday, and next Tuesday could be pretty huge too.

    It seems like some people were hesitant to get into these games because of all of the negative press about Rio so you saw some slow numbers the first couple of days in but things have really picked up and like I’ve been saying for a while now once the focus is back where it needs to be on the games and athletes things start to pan out back in the Olympics favor so definitely don’t buy into all of that ever again.

    • What’s going on next Tuesday? I looked at the events and nothing in particular stood out. I figure we’ll see a big dip on ratings next week when swimming and most of gymnastics is over with. There are no American superstars in track and field this year.

      • I believe Simone Biles or Aly Raisman will be in action that night so that should still secure high ratings, not anything extremely high like this week but it’s likely the last night before the Closing Ceremonies where the games can touch close to 30 million. Definitely expect a big dip in the ratings next week though as like you said track & field has no American superstars that draw the needle but you still Usain Bolt. Track & Field typically draws around 20-25 million viewers on its strongest nights.

  2. Quiet times for ratings observers as they’re little against the olympics and little of note.

    One interesting tidbit, he NCIS re-run did much better than Zoo, which should not have been renewed (big waste of money there).

      • Or they have a partner that is paying for most of the show…

        Of course, the networks keep using that excuse for every show they renew and it’s hard to believe shows with low ratings are huge hits abroad, and what I read is that networks relying on US shows are facing huge ratings drops (hence the sudden favor for Scandinavian shows).