Wednesday Final Nationals: Rio 2016 Summer Olympics on NBCUniversal Down More Than One-Fifth from Second Wednesday in London 2012 on NBC

From NBC Sports Group (full press release): For Wednesday’s primetime coverage, NBC Olympics’ Total Audience Delivery — calculating average minute viewing across broadcast, cable, and digital — averaged a 13.3 household rating with 22.1 million viewers, down 24 percent in total viewers and down 21 percent in household rating from the second Wednesday in London 2012 (29.1 million viewers/16.8 household rating on August 8, 2012) when it had aired solely on NBC.

Wednesday marked the first women’s golf competition in the Olympics since 1900 and by Saturday’s final round, Golf Channel’s presentation will account for more live hours of coverage than any other women’s golf event in history.

Golf Channel’s Wednesday afternoon coverage of the opening round was up 578% among average viewers and up 467% for U.S. household rating vs. the same Wednesday in 2012 opposite the London Games.

Additionally, Golf Channel’s coverage tied as the highest-rated round one of any women’s golf event in 2016 (Noon-3:54 pm ET; 0.17 US HH rating, 217,000 average viewers), matching the rating for coverage of the ANA Inspiration Major Championship, which aired in primetime (3/31/16, 7:12-9:12 pm ET). South Korean Inbee Park is leading the competition at -10, followed by USA’s Stacy Lewis at -9 after today’s second round

Additional NBC Olympics metrics:

NBCSN’s live Olympics competition coverage averaged 1.17 million viewers.

Telemundo’s live coverage from 11 a.m.-3 p.m., featuring the Brazil-Honduras men’s soccer semifinal, averaged 382,000 viewers and 191,000 viewers in the Adult 18-49 demographic – up 16% and 14% respectively from the comparable day in London.

NBC UNIVERSO’s live Rio 2016 coverage from 3-8 p.m. ET averaged 106,000 viewers and 60,000 viewers in the Adult 18-49 demographic – up 715% and 650% respectively vs. the comparable day last August.

TOP 10 METERED MARKETS FOR NBC WEDNESDAY PRIMETIME:

1. Salt Lake City 18.4/36
2. Denver 17.8/35
3. West Palm Beach 16.7/27
4. Columbus 16.1/28
5. Austin 15.9/29
6. Indianapolis 15.6/27
7. Norfolk 15.4/24
8. San Diego 15.3/30
T9. Minneapolis 15.2/29
T9. St. Louis 15.2/26

Half-hours for ‬“Rio 2016 Summer Olympics-Wednesday” on NBC were, as follows:

Follow @SonOfTheBronx

For mobile users, you may scroll this table horizontally.

* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Wednesday, August 17, 2016
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.3/2	1977	0.3/2	0.5/2	0.7/2
8:00	The Real O’Neals (r)	249	94	1.7/3	2374	0.3/2	0.5/2	0.7/2
8:30	The Real O’Neals (r)	249	94	1.3/2	1887	0.3/1	0.5/2	0.7/2
9:00	The Real O’Neals (r)	249	94	1.3/2	1894	0.3/1	0.5/2	0.7/2
9:30	The Real O’Neals (r)	249	94	1.2/2	1757	0.3/1	0.5/2	0.7/2
10:00	Modern Family (r)	249	94	1.3/2	2024	0.4/2	0.6/2	0.8/2
10:31	black-ish (r)	249	94	1.3/3	1921	0.4/2	0.6/2	0.7/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.5/4	3748	0.6/3	0.9/4	1.2/4
8:00	Big Brother 18	254	94	3.7/7	5908	1.2/6	1.8/7	2.2/7
9:00	Criminal Minds (r)	254	94	2.0/4	2961	0.3/1	0.6/2	0.8/2
10:00	American Gothic	254	94	1.7/3	2374	0.2/1	0.4/2	0.6/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			12.4/22	20683	4.1/19	5.9/22	7.3/23
8:00	Rio Summer Olympics (s) (thru 11:03)	242	94	12.3/22	20683	4.1/19	5.8/22	7.3/23
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.3/2	1927	0.5/2	0.6/2	0.8/2
8:00	MasterChef (r)	255	94	1.4/2	2067	0.5/3	0.7/3	0.8/3
9:00	MasterChef (r)	255	94	1.2/2	1787	0.5/2	0.6/2	0.7/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.6/1	995	0.2/1	0.2/1	0.3/1
8:00	Penn & Teller: Fool Us	247	92	0.9/2	1472	0.2/1	0.3/1	0.4/1
9:00	My Z Last Days (s)	247	92	0.3/1	517	0.1/1	0.2/1	0.2/0
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.0/2	1801		0.6/2
7:00	La Rosa de Guadalupe			0.9/2	1510		0.5/3
8:00	Un Camino Hacia El Destino			1.1/2	2006		0.6/2
9:00	Tres Veces Ana			1.0/2	1885		0.7/2
10:00	Tres Veces Ana			0.9/2	1511		0.6/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.2/0	416		0.1/1
7:00	Mi Corazon es Tuyo			0.2/0	490		0.2/1
8:00	Moisés y Los Diez Mandamientos			0.3/1	518		0.2/1
9:00	La Ronca de Oro			0.3/0	452		0.1/1
10:00	El Príncipe			0.2/0	278		0.1/0
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.0/2	1797		0.8/3
7:00	Caso Cerrado: Edición Estelar			1.0/2	1635		0.4/2
8:00	Silvana Sin Lana			0.9/2	1558		0.6/2
9:00	Sin Senos Sí Hay Paraíso			0.9/2	1730		0.7/3
10:00	Señora Acero 3: La Coyote			1.1/2	2102		1.0/4

Sub-Demo Breakdowns – Wednesday 8/17/16

Cable Rankings – Wednesday 8/17/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Wednesday, August 17:

Source: Live+Same Day data, Nielsen Media Research