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Sunday Final Nationals: ‘The Walking Dead’ on AMC Registers its Second-Largest Telecast To-Date with 7th Season Premiere

Despite an ugly Seattle-Arizona game that concluded in a 6-6 draw, “Sunday Night Football” still put NBC as the top network in Sunday prime time.

No NFL game telecast on Sunday could best the adults 18-49 performance of the bloody (literally) seventh season premiere of AMC’s “The Walking Dead” which resolved the cliffhanger at the conclusion of its sixth season from the past spring. With 17.03 million viewers that included 10.72 million adults 18-49 (equal to a 8.36 demo rating), the 9-10:06 p.m. telecast delivered the series’ second-best same-day viewership and adults 18-49 delivery to-date, behind only the fifth season premiere from Oct. 12, 2014 (17.29 million viewers, 8.65 adults 18-49 rating). Compared to its year-ago sixth season premiere from Oct. 11, 2015 (14.63 million viewers, 7.43 adults 18-49 rating), the episode gained 16 percent in viewership and 13 percent in adults 18-49.

Head-to-head in the 9-10 p.m. hour, “Sunday Night Football” was ahead in households and total viewers while “Walking Dead” led or tied for the lead in every key demo:

“Sunday Night Football: Seattle @ Arizona” (NBC) 9-10 p.m.
10.4 household rating
18.232 million viewers
4.8 adults 18-34 rating (6.3 males 18-34 rating)
6.1 adults 18-49 rating (8.1 males 18-49 rating)
7.2 adults 25-54 rating (9.3 males 25-54 rating)
2.5 teens 12-17 rating

“The Walking Dead” (AMC) 9-10:06 p.m.
8.4 household rating
17.029 million viewers
7.52 adults 18-34 rating (7.85 males 18-34 rating)
8.36 adults 18-49 rating (8.92 males 18-49 rating)
8.71 adults 25-54 rating (9.3 males 25-54 rating)
5.5 teens 12-17 rating

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Sunday, October 23, 2016
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 2.2/4 3419 0.6/2 0.8/2 1.0/3
7:00 America’s Funniest Home Videos (r) 248 94 2.7/5 4416 0.5/2 0.8/3 1.1/3
8:00 Once Upon a Time 249 94 2.1/3 3401 0.8/3 1.0/3 1.2/3
9:00 Secrets and Lies 249 94 2.1/3 3069 0.5/2 0.7/2 0.9/2
10:00 Quantico 249 94 1.8/3 2789 0.4/2 0.7/2 0.9/2
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 8.1/14 13250 2.6/8 3.4/9
4:25 NFL Football New England @ Pittsburgh (s) 12.6/25 21670 6.7/26 8.0/27
7:31 NFL Football Post-Gun (s) 11.2/20 19433 4.4/19 5.6/20 6.7/20
7:35 60 Minutes 254 94 9.7/16 15993 2.0/8 3.0/9 4.0/11
8:35 NCIS: Los Angeles 254 94 7.0/11 11395 1.0/3 1.7/5 2.4/6
9:35 Madam Secretary 254 94 5.8/10 9043 0.6/2 1.1/3 1.6/4
10:35 Elementary (thru 11:35) 254 94 3.6/7 5389 0.4/2 0.8/3 1.1/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 8.5/14 15631 3.9/15 5.0/15 5.9/16
7:30 Football Night in America 242 94 3.2/6 5405 1.4/6 1.8/6 2.2/7
7:55 Football Night in America 242 94 5.3/9 9150 2.4/10 3.1/10 3.7/11
8:22 Sunday Night Pre-Kick 242 94 6.9/12 12014 3.0/12 3.9/13 4.7/13
8:31 Sunday Night Football Seattle @ Arizona (thru 11:44) 242 94 10.2/18 17707 4.8/19 6.0/19 7.1/19
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-10 Network Average 1.4/2 2442 1.0/4 1.1/3 1.2/3
7:00 The Simpsons (r) 227 76 0.8/1 1382 0.4/2 0.5/2 0.6/2
7:30 Bob’s Burgers 255 94 1.6/3 3014 1.2/5 1.4/5 1.5/4
8:00 The Simpsons 255 94 1.8/3 3362 1.4/5 1.5/5 1.6/4
8:30 Son of Zorn 255 94 1.3/2 2271 0.9/3 1.0/3 1.1/3
9:00 Family Guy 255 94 1.5/2 2487 1.1/4 1.2/3 1.3/3
9:30 The Last Man on Earth 255 94 1.3/2 2140 0.7/2 0.9/2 1.0/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 0.9/1 1524 0.5/2
7:00 Sal y Pimienta 0.7/1 1283 0.4/1
8:00 La Banda 0.9/1 1536 0.5/1
10:00 Aquí y Ahora 1.0/2 1740 0.7/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 0.2/0 495 0.2/1
7:00 Cine Un monje a prueba de balas 0.4/1 753 0.3/1
9:00 La Embajada 0.2/0 312 0.1/0
10:02 Club de Cuervos 0.1/0 155 0.1/0

Sub-Demo Breakdowns – Sunday 10/23/16

“Once Upon a Time” (ABC)
Women 18-34: 1.0/4
Men 18-34: 0.6/2
Women 18-49: 1.3/4
Men 18-49: 0.7/2

“Secrets and Lies” (ABC)
Women 18-34: 0.6/2
Men 18-34: 0.4/1
Women 18-49: 0.9/3
Men 18-49: 0.5/1

“Quantico” (ABC)
Women 18-34: 0.6/2
Men 18-34: 0.3/1
Women 18-49: 0.9/3
Men 18-49: 0.6/2

“60 Minutes” (CBS)
Women 18-34: 1.5/6
Men 18-34: 2.4/9
Women 18-49: 2.4/8
Men 18-49: 3.6/11

“NCIS: Los Angeles” (CBS)
Women 18-34: 1.0/3
Men 18-34: 1.0/4
Women 18-49: 1.6/5
Men 18-49: 1.8/5

“Madam Secretary” (CBS)
Women 18-34: 0.5/2
Men 18-34: 0.7/2
Women 18-49: 1.1/3
Men 18-49: 1.1/3

“Elementary” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.5/2
Women 18-49: 0.8/3
Men 18-49: 0.8/3

“Football Night in America” (NBC, 7:30)
Women 18-34: 0.9/4
Men 18-34: 1.8/8
Women 18-49: 1.2/4
Men 18-49: 2.4/8

“Football Night in America” (NBC, 7:55)
Women 18-34: 1.4/6
Men 18-34: 3.3/13
Women 18-49: 2.0/7
Men 18-49: 4.2/14

“Sunday Night Pre-Kick” (NBC)
Women 18-34: 2.0/8
Men 18-34: 4.0/16
Women 18-49: 2.7/9
Men 18-49: 5.2/17

“Sunday Night Football: Seattle @ Arizona” (NBC)
Women 18-34: 3.3/13
Men 18-34: 6.2/24
Women 18-49: 4.0/13
Men 18-49: 8.0/25

“Bob’s Burgers” (Fox)
Women 18-34: 1.1/5
Men 18-34: 1.3/5
Women 18-49: 1.2/4
Men 18-49: 1.6/5

“The Simpsons” (Fox)
Women 18-34: 1.2/5
Men 18-34: 1.6/6
Women 18-49: 1.3/4
Men 18-49: 1.7/5

“Son of Zorn” (Fox)
Women 18-34: 0.7/3
Men 18-34: 1.0/4
Women 18-49: 0.9/3
Men 18-49: 1.2/3

“Family Guy” (Fox)
Women 18-34: 0.9/3
Men 18-34: 1.3/4
Women 18-49: 1.0/3
Men 18-49: 1.5/4

“The Last Man on Earth” (Fox)
Women 18-34: 0.6/2
Men 18-34: 0.8/3
Women 18-49: 0.7/2
Men 18-49: 1.0/3

“The Walking Dead” (AMC)
Women 18-34: 7.19
Men 18-34: 7.85
Women 18-49: 7.80
Men 18-49: 8.92

“Talking Dead” (AMC)
Women 18-34: 3.18
Men 18-34: 3.20
Women 18-49: 3.62
Men 18-49: 3.71

“Keeping Up with the Kardashians” (E!)
Women 18-34: 1.19
Men 18-34: 0.38
Women 18-49: 1.03
Men 18-49: 0.34

“Basketball Wives LA” (VH1)
Women 18-34: 1.30
Men 18-34: 0.31
Women 18-49: 1.35
Men 18-49: 0.43

“Real Housewives of New Jersey” (Bravo)
Women 18-34: 0.78
Men 18-34: 0.30
Women 18-49: 0.89
Men 18-49: 0.34

“The Strain” (FX)
Women 18-34: 0.47
Men 18-34: 0.17
Women 18-49: 0.68
Men 18-49: 0.23

“Westworld” (HBO)
Women 18-34: 0.34
Men 18-34: 0.70
Women 18-49: 0.52
Men 18-49: 0.86

“Shameless” (Showtime)
Women 18-34: 0.38
Men 18-34: 0.44
Women 18-49: 0.53
Men 18-49: 0.57

“Liga MX: Santos @ Atlas” (UDN, 6:55-9:00 p.m.)
0.22 household rating
0.367 million viewers
Women 18-34: 0.10
Men 18-34: 0.17
Women 18-49: 0.12
Men 18-49: 0.25

“Liga MX: Guadalajara @ Pachuca” (UDN, 9:00-11:00 p.m.)
0.39 household rating
0.717 million viewers
Women 18-34: 0.14
Men 18-34: 0.38
Women 18-49: 0.20
Men 18-49: 0.49

Source: Live+Same Day data, Nielsen Media Research

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