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ABC and CBS Share Low-Rated Leadership

The NBA on ABC and NHL Hockey on NBC Barely Resonate

What follows are the preliminary national ratings for Saturday, February 27 broken out by network and by each half-hour. Note that these results are based on the time period averages and are not program based.

-Total Viewers:
CBS: 5.42 million, ABC: 3.98, NBC: 1.78, Fox: 1.14

-Adults 18-49:
ABC: 1.5 rating/6 share, CBS: 0.7/ 3, NBC: 0.6/ 2, Fox: 0.3/ 1

———-

8:00 p.m.

ABC – NBA Countdown
Viewers: 3.51 million (#3), A18-49: 1.0/ 4 (#1)

CBS – NCIS: Los Angeles (R)
Viewers: 4.21 million (#1), A18-49: 0.5/ 2 (#2t)

NBC – NHL Hockey
Viewers: 1.86 million (#3), A18-49: 0.5/ 2 (#2t)

Fox – Rosewood (R)
Viewers: 1.19 million (#1), A18-49: 0.3/ 1 (#4)

———-

8:30 p.m.

ABC – NBA Basketball (Golden State at Oklahoma City)
Viewers: 3.48 million (#2), A18-49: 1.2/ 5 (#1)

CBS – NCIS: Los Angeles (R)
Viewers: 4.93 million (#1), A18-49: 0.6/ 2 (#2t)

NBC – NHL Hockey
Viewers: 1.83 million (#3), A18-49: 0.6/ 2 (#2t)

Fox – Rosewood (R)
Viewers: 1.13 million (#4), A18-49: 0.3/ 1 (#4)

———-

9:00 p.m.

ABC – NBA Basketball (Golden State at Oklahoma City)
Viewers: 3.82 million (#3), A18-49: 1.4/ 5 (#1)

CBS – NCIS (R)
Viewers: 5.76 million (#1), A18-49: 0.7/ 3 (#2)

NBC – NHL Hockey
Viewers: 1.69 million (#3), A18-49: 0.6/ 2 (#3)

Fox – Lucifer (R)
Viewers: 1.08 million (#4), A18-49: 0.3/ 1 (#4)

———-

9:30 p.m.

ABC – NBA Basketball (Golden State at Oklahoma City)
Viewers: 3.73 million (#3), A18-49: 1.5/ 5 (#1)

CBS – NCIS (R)
Viewers: 6.09 million (#1), A18-49: 0.7/ 3 (#2t)

NBC – NHL Hockey
Viewers: 1.84 million (#3), A18-49: 0.7/ 2 (#2t)

Fox – Lucifer (R)
Viewers: 1.15 million (#4), A18-49: 0.3/ 1 (#4)

———-

10:00 p.m.

ABC – NBA Basketball (Golden State at Oklahoma City)
Viewers: 4.49 million (#2), A18-49: 1.8/ 7 (#1)

CBS – 48 Hours (R)
Viewers: 5.56 million (#1), A18-49: 0.8/ 3 (#2)

NBC – NHL Hockey
Viewers: 1.68 million (#2), A18-49: 0.6/ 2 (#3)

———

10:30 p.m.

ABC – NBA Basketball (Golden State at Oklahoma City)
Viewers: 4.86 million (#2), A18-49: 2.0/ 7 (#1)

CBS – 48 Hours (R)
Viewers: 6.00 million (#1), A18-49: 0.9/ 3 (#2)

NBC – NHL Hockey
Viewers: 1.80 million (#2), A18-49: 0.6/ 2 (#3)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. FROM NBC

    In Late-Night Metered-Market Household Averages for Saturday Night:

    · The Feb. 27 encore telecast of “Saturday Night Live,” with host Ronda Rousey and musical guest Selena Gomez, averaged a 2.9 rating, 7 share in household results from the 56 markets metered-by Nielsen Media Research and a 1.2/6 in adults 18-49 in the 25 markets with local people meters.

    · The 1.2 rating In the local people meters ranks within 0.1 of a point of the prior week’s 1.3 (with host Adam Driver and musical guest Chris Stapleton), which stands as the show’s highest rating for an encore since May 30, 2015. The 1.2 also matches “SNL’s” season average for encores.

    · Note that “SNL” adds significant viewership via time-shifting, with originals growing by +49% going from L+SD to L+7 in national adult 18-49 rating (1.97 to 2.93) and +2.260 million persons in total viewers (6.517 million to 8.777 million).

    Saturday Primetime Ratings:

    · Regarding this morning’s primetime Nielsens, note that the fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and are subject to change for live sports telecasts. Despite this, fast-affiliate numbers currently show the NHL coverage ranking #2 for the night in adults 18-34, men 18-34, women 18-34 (tie) and men 18-49.

    · In metered-market results, which are time-zone adjusted, NBC Sports coverage of the NHL Stadium Series matchup between the Detroit Red Wings and the Colorado Avalanche averaged a 1.04 rating, 2 share in metered-market households from 8:15 p.m. to 11 p.m. ET, up +7% versus the comparable year-ago Stadium Series game (0.97 for Rangers-Flyers on Saturday, Feb. 28, 2015).

    NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

  2. On a supposedly “dead” night, NCIS just got re-run numbers higher than a lot of the fake-hits ABC just renewed… And it did it not in its timeslot.

    That tells you how badly the rest of TV is doing… 🙁