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ABC and Fox Lead Thursday; ABC Loses Steam

'The Big Bang Theory' Leads Night, As Usual

What follows are the preliminary national ratings for Thursday, February 11 broken out by network and by each half-hour. Note that these results are based on the time period averages and are not program based.

-Total Viewers:

Fox: 8.88 million, CBS: 8.69, ABC: 6.96, NBC: 4.89, CW: 1.86

-Adults 18-49:

ABC and Fox: 2.1 rating/7 share each, CBS: 1.9/ 6, NBC: 1.1/ 4, CW: 0.7/ 2

———-

8:00 p.m.

ABC – Grey’s Anatomy (return)
Viewers: 7.93 million (#3), A18-49: 2.3/ 8 (#1)

CBS – The Big Bang Theory
Viewers: 15.98 million (#1), A18-49: 3.8/14 (#1)

NBC – You, Me and the Apocalypse
Viewers: 3.06 million (#4), A18-49: 0.7/ 3 (#5)

Fox – American Idol
Viewers: 8.38 million (#2), A18-49: 1.9/ 7 (#3)

CW – D.C. Legends of Tomorrow
Viewers: 2.43 million (#5), A18-49: 0.9/ 3 (#4)

———-

8:30 p.m.

ABC – Grey’s Anatomy (return)
Viewers: 8.52 million (#3), A18-49: 2.3/ 8 (#1)

CBS – Life in Pieces
Viewers: 9.50 million (#1), A18-49: 2.1/ 7 (#2)

NBC – You, Me and the Apocalypse
Viewers: 2.86 million (#4), A18-49: 0.7/ 3 (#5)

Fox – American Idol
Viewers: 9.48 million (#2), A18-49: 1.9/ 7 (#3)

CW – D.C. Legends of Tomorrow
Viewers: 2.34 million (#5), A18-49: 0.9/ 3 (#4)

———-

9:00 p.m.

ABC – Scandal (return)
Viewers: 7.15 million (#3), A18-49: 2.2/ 7 (#1)

CBS – Mom
Viewers: 8.08 million (#2), A18-49: 1.7/ 6 (#3)

NBC – The Blacklist
Viewers: 6.47 million (#4), A18-49: 1.4/ 5 (#4)

Fox – American Idol
Viewers: 8.91 million (#1), A18-49: 2.1/ 7 (#2)

CW – The 100
Viewers: 1.43 million (#5), A18-49: 0.5/ 2 (#5)

———-

9:30 p.m.

ABC – Scandal (return)
Viewers: 6.60 million (#2), A18-49: 2.0/ 6 (#2)

CBS – The Big Bang Theory (R)
Viewers: 6.43 million (#3), A18-49: 1.4/ 5 (#3)

NBC – The Blacklist
Viewers: 6.17 million (#4), A18-49: 1.3/ 4 (#4)

Fox – American Idol
Viewers: 8.77 million (#1), A18-49: 2.1/ 7 (#1)

CW – The 100
Viewers: 1.25 million (#5), A18-49: 0.5/ 1 (#5)

———-

10:00 p.m.

ABC – How To Get Away With Murder
Viewers: 6.02 million (#2), A18-49: 1.9/ 6 (#1)

CBS – Elementary
Viewers: 6.32 million (#1), A18-49: 1.1/ 4 (#2t)

NBC – Shades of Blue
Viewers: 5.43 million (#3), A18-49: 1.1/ 4 (#2t)

———

10:30 p.m.

ABC – How To Get Away With Murder
Viewers: 5.55 million (#2), A18-49: 1.7/ 6 (#1)

CBS – Elementary
Viewers: 5.83 million (#1), A18-49: 1.1/ 4 (#2t)

NBC – Shades of Blue
Viewers: 5.35 million (#3), A18-49: 1.1/ 4 (#2t)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. FROM NBCThursday Primetime Results:

    Estimates After 7 Days of Time-Shifting and Alt-Platform Viewing:

    · “The Blacklist,” 2.9 rating in 18-49, 11.39 million viewers overall.

    · “Shades of Blue,” 2.6, 10.51 million.

    “Shades of Blue” (1.1/4 in 18-49, 5.4 million viewers overall from 10-11 p.m. ET):

    · Maintained 100% week to week in 18-49 (1.1 vs. 1.), despite last night’s return of ABC’s “How to Get Away with Murder” and CNN-PBS Democratic debate coverage,.

    · Note that this week’s ABC competition was up +50% versus last week in the time period in 18-49 (1.8 vs. 1.2) and up +157% versus two weeks ago (1.8 vs. 0.7).

    · Improves the time period by +38% versus NBC’s regular-program season average in the slot before “Shades” (1.1 vs. 0.8, L+SD excluding sports and specials) and +35% in total viewers (5.387 million vs. 3.993 million).

    · Ties for #2 in the hour among ABC, CBS and NBC in adults 18-49 and is #2 outright among those nets in all key adult-female demos.

    · Is a highly time-shifted series, with:

    o Last week’s L+3 increase of +76% in 18-49 (1.15 to 2.02) ranking as the #1 biggest L+3 lift for the week on the Big 4 networks.

    o The newest L+7 results including a +93% increase in 18-49 (1.36 to 2.62 on Jan. 21), the #3 biggest L+7 lift of that week on the Big 4.

    o That Jan. 21 telecast also added more than 800,000 full-episode views on NBC.com and Hulu in seven days (820,730).

    “The Blacklist” (1.4/4 in 18-49, 6.3 million viewers overall from 9-10 p.m. ET):

    · Against the return of ABC’s “Scandal” and CNN-PBS Democratic debate coverage, retains +93% of last week’s 1.5 in 18-49.

    · Note that this week’s ABC competition was up +91% versus last week in the time period (2.1 vs. 1.1) and up +200% versus two weeks ago (2.1 vs. 0.7).

    · Has remained in the 1.4-1.6 range in 18-49 with each of its last 13 telecasts.

    · Improves the slot +17% versus NBC’s average last season (1.4 vs. 1.2, L+SD non-sports) and is up +18% in total viewers (6.317 million vs. 5.333 million)

    · These numbers will increase dramatically with time-shifting and viewing on alternate platforms — “Blacklist” has grown by +97% this season in 18-49 rating (from a 1.51 to a 2.98) and 4.9 million viewers overall (7.1 million to 12.0 million) going from L+SD to L+7.

    · Upscale: “Blacklist” is generating a strong upscale audience, indexing at a 149 among adults 18-49 living in homes with $100K+ incomes (“most current” including L+3).

    “You, Me and the Apocalypse” (0.8/3 in 18-49, 3.0 million viewers overall from 8-9 p.m. ET):

    · Facing increased competition from ABC’s “Grey’s Anatomy,” finishes within 0.1 of a point of last week’s 0.9 in 18-49.

    · Note that this week’s ABC competition was up +140% versus last week in the time period (2.4 vs. 1.0).

    · Grew +14% from its first half-our to its second in adults 18-49 (0.7 to 0.8).

    · Will add substantial viewership via time-shifting and alternate platforms

    o Last week’s “Apocalypse” grew by +23% in 18-49 going from L+SD to L+3 (0.86 to 1.06) and by 676,000 persons in total viewers (3.5 million vs. 4.1 million).

    o Last week’s “Apocalypse” added more than 300,000 full-episode views (P2+) in seven days on NBC.com and Hulu (311,931).

    · Upscale: “Apocalypse” is capturing a strong upscale audience, indexing at a 113 among adults 18-49 living in homes with $100K+ incomes (“most current” including L+3).

    In Late-Night Metered Markets Thursday Night:

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.6/7; “Late Show with Stephen Colbert,” 2.0/5; and ABC’s “Jimmy Kimmel Live,” 2.0/5.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 1.0/5; “Late Show,” 0.4/2; and “Jimmy Kimmel Live,” 0.6/3.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.2/4 in metered-market households) beat CBS’s “Late Late Show” (1.0/3). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49) topped “Late Late Show” (0.2/2).

    · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

    NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

  2. FROMCBS

    Thursday Live + Same Day Highlights

    “THE BIG BANG THEORY,” “LIFE IN PIECES” AND “MOM” ALL POST VIEWER GROWTH

    “THE BIG BANG THEORY” TOPS THURSDAY IN VIEWERS, A18-49 AND A25-54

    “LIFE IN PIECES” SCORES LARGEST AUDIENCE SINCE DECEMBER AND THIRD LARGEST OF THE SEASON

    At 8:00 PM, THE BIG BANG THEORY was first in viewers (15.98m, up +5% from 15.29), A18-49 (3.8, nc) and A25-54 (5.5, up +2% from 5.4). THE BIG BANG THEORY was the night’s top broadcast in all these measures.

    At 8:30 PM, LIFE IN PIECES averaged 9.50m (up +5% from 9.09m), 2.1 in A18-49 and 3.1 in A25-54. LIFE IN PIECES delivered its largest audience since Dec. 17.

    At 9:00 PM, MOM averaged 8.09m (up +2% from 7.96m), 1.7 in A18-49 (nc) and 2.6 in A25-54 (nc).

    At 10:00 PM, ELEMENTARY was first in viewers (6.07m) and averaged 1.1 in A18-49 (nc) and 1.6 in A25-54 (nc).

    CBS

  3. Big drop for ABC’s 9 to 11PM lineup. Folks didn’t know it was on? Maybe since it has been off the air since November.

    The Blacklist holding steady as is Shades of Blue. NBC should have known You Me and the Apocalypse was going to be DOA. It doesn’t fit the theme of NBC thursday at all.

    Legends of Tomorrow doing much better than Vampire Diaries was doing in that time slot for the last few years.

    • I’m a huge fan of HTGAWM but even though I knew it returned last night, I felt like it had snuck up quickly back on TV because I had been so accustomed to ignoring ABC Thursdays for the past three months. I bet others did the same. The network found a great Monday filler in between DWTS seasons with The Bachelor but now they must make developing a worthy Thursdsy filler in between TGIT runs in the near future. Viewers aren’t into dieting shows anymore. ABC gravely miscalculated with the horribly titled My Diet is Better Than Your Diet.

      • Very true. I can’t believe ABC thought another diet show would work. Did they not see how bad Biggest Loser has done the last few years in the ratings? Very bad place holder.

        • I tend to agree with you. Of course HTGAWM had really awful re-run numbers last year and ABC was eager to avoid its looking bad, but I concur that the idea of stopping the show and restarting it gives people a chance to reconsider watching it.

          The solution? Develop shows that are compelling enough so that people will want to watch them again like they do BBT and NCIS…

  4. I never subscribed to the theory that Scandal and HTGAWM were super-strong, but those numbers are shockingly low, even to me…

    Could it be that the tactics of not repeating the shows is coming back to bite ABC?

    Not that continued erosion is a surprise for HTGAWM which has eroded steadily throughout its run…

    More shocking is that once again there is only one show managing to get more than 10 million viewers on what used to be the highest-rated night of television.

    Are we going to hear the networks explaining to us that “things have changed’ and that “you just can’t get audiences on Thursdays any longer”..?