From Campaign US: To accentuate the potential positive in this new television season, this week I’ll focus on CBS, which once again has put together the strongest primetime fall lineup. While no schedule is perfect (I have to take the network to task for not attempting to more aggressively program deadly Saturday), the Eye net is the poster child for programming done right. And this year’s fall season is no exception.
The network has enjoyed a viewership winning streak for the last eight straight years (and for 13 out of the last 14), and what’s been particularly impressive about its performance is that CBS has been dominating the coveted 18-49 adult viewership for two of the last four years. Once known primarily as an attraction for blue-haired geriatrics, CBS is now home to a strong potpourri of product that targets all age groups.
So, how did CBS accomplish this feat? For more, click here