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Anemic Concluding Ratings for ‘The New Celebrity Apprentice’ on NBC

MONDAY FAST AFFILIATE RATINGS SCORECARD

What follows are the fast affiliate results for Monday, February 13, 2017 broken out by network and by each half-hour.

-Total Viewers:
CBS: 7.08 million, ABC: 5.84, Fox: 4.80, NBC: 3.42, CW: 1.80

-Adults 18-49:

ABC: 1.8 rating/6 share, CBS: 1.3/ 5, Fox: 1.1/ 4, NBC: 0.8/ 3, CW: 0.5/ 2

——

8:00 p.m.

ABC – The Bachelor
Viewers: 7.54 million (#2), A18-49: 2.3/ 8 (#1)

CBS – Kevin Can Wait
Viewers: 7.90 million (#1), A18-49: 1.5/ 6 (#2)

NBC – The Wall (R)
Viewers: 3.80 million (#4), A18-49: 0.9/ 3 (#4)

Fox – 24: Legacy
Viewers: 5.16 million (#3), A18-49: 1.3/ 5 (#3)

CW – Supergirl
Viewers: 2.58 million (#5), A18-49: 0.8/ 3 (#5)

———-

8:30 p.m.

ABC – The Bachelor
Viewers: 7.57 million (#1), A18-49: 2.4/ 8 (#1)

CBS – Man With a Plan
Viewers: 7.14 million (#2), A18-49: 1.4/ 5 (#2)

NBC – The Wall (R)
Viewers: 3.87 million (#4), A18-49: 1.0/ 3 (#4)

Fox – 24: Legacy
Viewers: 4.97 million (#3), A18-49: 1.2/ 4 (#3)

CW – Supergirl
Viewers: 2.42 million (#5), A18-49: 0.7/ 3 (#5)

—–

9:00 p.m.

ABC – The Bachelor
Viewers: 7.29 million (#1), A18-49: 2.3/ 8 (#1)

CBS – Superior Donuts
Viewers: 7.18 million (#12), A18-49: 1.4/ 5 (#2)

NBC – The New Celebrity Apprentice (season or series finale)
Viewers: 3.53 million (#4), A18-49: 0.9/ 3 (#4)

Fox – APB
Viewers: 4.60 million (#3), A18-49: 1.1/ 4 (#3)

CW – Jane the Virgin
Viewers: 1.20 million (#5), A18-49: 0.4/ 2 (#5)

———-

9:30 p.m.

ABC – The Bachelor
Viewers: 7.58 million (#1), A18-49: 2.4/ 8 (#1)

CBS – 2 Broke Girls
Viewers: 5.97 million (#12), A18-49: 1./ 4 (#2)

NBC – The New Celebrity Apprentice (season or series finale)
Viewers: 3.37 million (#4), A18-49: 0.9/ 3 (#4)

Fox – APB
Viewers: 4.47 million (#3), A18-49: 1.0/ 3 (#3)

CW – Jane the Virgin
Viewers: 1.02 million (#5), A18-49: 0.4/ 1 (#5)

———-

10:00 p.m.

ABC – Quantico
Viewers: 2.97 million (#3), A18-49: 0.8/ 3 (#2)

CBS – Scorpion
Viewers: 7.38 million (#1), A18-49: 1.2/ 4 (#1)

NBC – Timeless
Viewers: 3.05 million (#2), A18-49: 0.7/ 3 (#3)

———

10:30 p.m.

ABC – Quantico
Viewers: 2.12 million (#3), A18-49: 0.5/ 2 (#3)

CBS – Scorpion
Viewers: 6.93 million (#1), A18-49: 1.1/ 4 (#1)

NBC – Timeless
Viewers: 2.84 million (#2), A18-49: 0.7/ 3 (#3)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. FROM CBS

    CBS MONDAY LIVE + SAME DAY HIGHLIGHTS

    “KEVIN CAN WAIT” IS MONDAY’S MOST WATCHED PROGRAM
    AND HIGHEST RATED SCRIPTED SERIES IN ADULT 18-49

    “Scorpion” Tops Combined Competition in Viewers,
    And Wins in Key Demos

    “Superior Donuts” Grows on its Viewer Lead-In and
    Maintains Time Period Premiere A18-49 Rating

    CBS Wins Monday in Viewers, First in A25-54

    “The Late Show with Stephen Colbert” Places First in the
    Overnight Markets with its Largest Advantage
    Since Sept. 22, 2015

    “The Late Late Show with James Corden” #1 in its Time Period

    · At 8:00 PM, KEVIN CAN WAIT was first in viewers (7.90m) and second in A18-49 (1.5,nc) and A25-54 (2.3). KEVIN CAN WAIT was Monday’s #1 program in viewers and #1 scripted series in A18-49.

    · At 8:30 PM, MAN WITH A PLAN was second in viewers (7.14m), A18-49 (1.4,nc) and A25-54 (2.1).

    · At 9:00 PM, SUPERIOR DONUTS was second in viewers (7.19m), A18-49 (1.4, nc) and A25-54 (2.1).

    · At 9:30 PM, 2 BROKE GIRLS was second in viewers (5.97m), A18-49 (1.2) and A25-54 (1.9, nc).

    · At 10:00 PM, SCORPION was first in viewers (7.16m), A18-49 (1.2, nc) and A25-54 (1.7).

    · For the night, CBS was first in viewers (7.08m), A25-54 (2.0, tie) and second in A18-49 (1.3).

    “THE LATE SHOW with STEPHEN COLBERT”

    · From 11:30AM-12:30PM, THE LATE SHOW with STEPHEN COLBERT was first in the 56 overnight markets (2.5), the largest margin of victory over “The Tonight Show” (+0.7) since Sept. 22, 2015. Among adults 18-49, THE LATE SHOW also placed first (0.6, tie) in the 25 local people meter markets.

    “THE LATE LATE SHOW with JAMES CORDEN”

    · From 12:35AM-1:35AM, THE LATE SHOW with JAMES CORDEN was first in the 56 overnight metered markets (1.3, up +18% from its last first-run broadcast on Feb. 2).

    ·

  2. FROM ABC

    ABC Monday Prime (8-11pm – 5.8 million and 1.8/6 in AD18-49): ABC scored an impressive victory on Monday in Adults 18-49 (1.8/6), beating runner-up CBS by 38% (1.3/5), increasing its lead over Fox’s dramas to 64% (1.1/4 – 24: Legacy/APB) up from 20% last week and more than doubling NBC with a 125% lead (0.8/3). It was the Net’s 8th consecutive week as the top entertainment network on the night. ABC’s delivery held exactly even with the prior week.

    · ABC’s The Bachelor qualified as Monday’s #1 TV series for the 7th week in a row with Adults 18-49, Adults 18-34 and across all key Women. In fact ABC’s The Bachelor crushed Week 2 of Fox’s 24: Legacy by 92% in Adults 18-49 (2.3/8 vs. 1.2/4 from 8-9pm). The ABC unscripted series once again finished as the #1 most social broadcast program on Monday night (431,600 interactions).

    The Bachelor (8-10pm – 7.5 million and 2.3/8 in AD18-49): Continuing to win each half-hour from 8-10pm with young adults, ABC’s The Bachelor defeated CBS’ 2-hour comedy block by 64% in Adults 18-49 (2.3/8 vs. 1.4/5).

    · The Bachelor remained steady week to week at near season highs (Please note: Last week’s Adult 18-49 rating adjusted up 1-tenth in the Nationals) and grew from its telecast on the same night last year (7.2 million and 2.2/6 on 2/15/16) with viewers and young adults. Season to date, The Bachelor is up 15% in Adults 18-49 over the same point last year (3.1/10 vs. 2.7/8).

    Quantico (10-11pm – 2.3 million and 0.7/3 in AD18-49): At 10pm, ABC’s Quantico ranked #2 the hour in Adults 18-49 (0.7/3-tie) and held exactly even week to week. In the Live + 7 Day ratings for the show’s premiere on the night, Quantico delivered the series’ 9th straight telecast of triple-digit L+7 growth this season among Adults 18-49 (+113%).

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  3. FROM NBC
    Monday Primetime Ratings:

    “The Celebrity Apprentice” (0.9/3 in 18-49, 3.4 million viewers overall from 9-10 p.m. ET):
    · Maintains 100% of last week’s rating in adults 18-49 (0.9 vs. 0.9 from 8-10 on Feb. 6) and 99%% in total viewers (3.448 million vs. 3.475 million).
    · Grows week to week in men 18-49 and men 18-34.
    · Will add significant viewership via time-shifting and VOD – last week’s “Celebrity Apprentice” grew by +23% in 18-49 (from a 0.88 rating to a 1.08) and +623,000 viewers overall (3.5 million to 4.1 million) going from “live plus same day” Nielsens to L+3.
    · Upscale: “The Celebrity Apprentice” is delivering a strong upscale audience, generating a 115 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to “most current” Nielsens, including L+3).

    “Timeless” (0.7/3 in 18-49, 3.0 million viewers overall from 10-11 p.m. ET):
    · Grows 0.1 of a point or +17% week to week in 18-49 (0.7 vs. 0.6) and +2% in total viewers (2.970 million vs. 2.923 million).
    · Ranks #2 in the slot among ABC, CBS and NBC in total viewers and adults 25-54 and ties for #2 in adults 18-49.
    · Will substantially increase with the addition of DVR and VOD viewership – last week’s “Timeless” grew +117% in 18-49 (0.64 to 1.39) and +2.5 million viewers overall (2.9 million to 5.4 million) going from L+SD to L+3 Nielsens. The gains of +0.75 and +117% in 18-49 were the biggest L+3 lifts of the night on the Big 4 networks
    · Upscale: “Timeless” is generating a strong upscale audience, indexing at a 123 among adults 18-49 in $100K+ homes.

    An encore telecast of “The Wall” (0.9/3 in 18-49, 3.8 million viewers overall from 8-9 p.m. ET):
    · Grows half-hour to half-hour by +11% in 18-49 (0.9 to 1.0) and +2% in total viewers (3.803 million to 3.873 million)

    In Late-Night Metered Markets Monday Night:

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 1.8/6; “Late Show with Stephen Colbert,” 2.5/7; and ABC’s “Jimmy Kimmel Live,” 1.7/5.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.6/4; “Late Show,” 0.6/3; and “Jimmy Kimmel Live,” 0.4/2.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.1/4 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 1.1/4 in metered-market households; CBS’s “Late Late Show,” 1.3/5. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.3/3 in 18-49; “Late Late Show,” 0.3/3.

    · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.6/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

    NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

  4. APB came down to earth and is on par with Lucifer’s numbers now

    Celebrity Apprentice may end up getting benched for a while. It wasn’t good “Filler” numbers for the Voice. This may reinforce NBC taking a crack at reviving American Idol.

    Quantico is dead. I am nervous at how Designated Survivor will look when ti comes back from a LONG hiatus. What is ABC thinking? A show as complex as that and you take it off long enough for me to forget half of what I watched!

    Timeless finale is next week. I don’t expect ti back either. Bates Motel final season starts next week!

    CBS is likely content with their comedy numbers and Scorpion continues to be reliable.

    Jane the Virgin saw a bump in the numbers because of what happened last week