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Basketball-Ignited CBS and Fox Top Thursday

Disappointing Opening Results for Drama 'The Catch' on ABC

What follows are the fast affiliate results for Thursday, March 24 broken out by network and by each half-hour. All data is time period based.

-Total Viewers:
Fox: 7.96 million, ABC: 6.62, CBS: 6.28, NBC: 3.57, CW: 1.03

-Adults 18-49:
CBS: 2.0 rating/7 share, Fox: 1.7/ 6, ABC: 1/.6/ 6, NBC: 0.7/ 3, CW: 0.3/ 1

———-

8:00 p.m.

ABC – Grey’s Anatomy
Viewers: 7.77 million (#1), A18-49: 2.0/ 8 (#1)

CBS – NCAA Basketball
Viewers: 5.57 million (#3), A18-49: 1.6/ 6 (#2)

NBC – You, Me and the Apocalypse
Viewers: 3.02 million (#4), A18-49: 0.6/ 3 (#4)

Fox – American Idol
Viewers: 7.36 million (#2), A18-49: 1.5/ 6 (#2)

CW – D.C.’s Legends of Tomorrow (R)
Viewers: 1.31 million (#5), A18-49: 0.4/ 2 (#5)

———-

8:30 p.m.

ABC – Grey’s Anatomy
Viewers: 7.93 million (#2), A18-49: 2.1/ 8 (#2)

CBS – NCAA Basketball
Viewers: 7.28 million (#3), A18-49: 2.2/ 8 (#1)

NBC – You, Me and the Apocalypse
Viewers: 2.38 million (#4), A18-49: 0.5/ 2 (#4)

Fox – American Idol
Viewers: 8.09 million (#1), A18-49: 1.7/ 6 (#3)

CW – D.C.’s Legends of Tomorrow (R)
Viewers: 1.16 million (#5), A18-49: 0.4/ 1 (#5)

———-

9:00 p.m.

ABC – Scandal
Viewers: 6.34 million (#2), A18-49: 1.7/ 6 (#2t)

CBS – NCAA Basketball
Viewers: 5.59 million (#3), A18-49: 1.7/ 6 (#2t)

NBC – The Blacklist (R)
Viewers: 2.84 million (#4), A18-49: 0.5/ 2 (#4)

Fox – American Idol
Viewers: 8.21 million (#1), A18-49: 1.8/ 6 (#1)

CW – The 100 (R)
Viewers: 864,000 (#5), A18-49: 0.3/ 1 (#5)

———-

9:30 p.m.

ABC – Scandal
Viewers: 6.05 million (#3, A18-49: 1.5/ 5 (#3)

CBS – NCAA Basketball
Viewers: 6.23 million (#2), A18-49: 2.0/ 7 (#1)

NBC – The Blacklist (R)
Viewers: 3.09 million (#4), A18-49: 0.6/ 2 (#4)

Fox – American Idol
Viewers: 8.16 million (#1), A18-49: 1.8/ 6 (#1)

CW – The 100 (R)
Viewers: 803,000 (#5), A18-49: 0.3/ 1 (#5)

———-

10:00 p.m.

ABC – The Catch (series premiere)
Viewers: 5.91 million (#2), A18-49: 1.3/ 4 (#2)

CBS – NCAA Basketball
Viewers: 7.62 million (#1), A18-49: 2.5/ 8 (#1)

NBC – Shades of Blue
Viewers: 4.95 million (#3), A18-49: 1.0/ 3 (#3)

———

10:30 p.m.

ABC – The Catch (series premiere)
Viewers: 5.69 million (#1), A18-49: 1.1/ 4 (#2)

CBS – NCAA Basketball
Viewers: 5.47 million (#2), A18-49: 1.8/ 6 (#1)

NBC – Shades of Blue
Viewers: 5.15 million (#3), A18-49: 1.0/ 4 (#3)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. From NBC:

    NBC Results: “Shades of Blue” Grows Vs. Lead-in By +67%, Retains 100% Week to Week, Finishes Within 0.2 of “The Catch” Premiere

    “SHADES OF BLUE” BUILDS BY +67% ON ITS LEAD-IN TO MAINTAIN 100% WEEK TO WEEK IN 18-49

    “SHADES” FINISHES WITHIN 0.2 OF ABC’S SERIES PREMIERE OF “THE CATCH,” MOVES AHEAD IN MEN 18-49 AND MEN 25-54

    “YOU, ME AND THE APOCALYPSE” EQUALS ITS 18-49 HIGH SINCE FEB. 11

    LAST NIGHT’S “SHADES” IS ESTIMATED TO GROW TO A 2.3 RATING IN L+7+ALT. PLATFORMS

    Thursday Primetime Results:

    Estimates After 7 Days of Time-Shifting and Alt-Platform Viewing:

    · “You, Me and the Apocalypse,” 0.8 in 18-49, 3.41 million.

    · “Shades of Blue,” 2.3 in 18-49, 9.50 million.

    “Shades of Blue” (1.0/4 in 18-49, 5.0 million viewers overall from 10-11 p.m. ET):

    · Builds on its lead-in by +67% in 18-49 (1.0 vs. 0.6) and by +70% in total viewers (5.0 million vs. 3.0 million).

    · Maintains 100% week to week in 18-49 (1.0 vs. 1.0) and 99% in total viewers (5.048 million vs. 5.099 million).

    · Currently reports its second-best total-viewer average in five weeks (second-best since Feb. 18, 5.3 million, trailing over that span only last week’s 5.099 million), pending updates.

    · Maintains its 1.0 rating in 18-49 for a fifth straight week.

    · Finishes within 0.2 of ABC’s series premiere of “The Catch” in adults 18-49 (1.0 vs. 1.2).

    · Outrates “The Catch” in men 18-49 and men 25-54.

    · Facing competition that included NCAA Basketball coverage on CBS and TBS and ABC’s “Catch” premiere, and with an encore lead-in last night, continues to equal its most recent 18-49 rating to benefit from a first-run “Blindspot” lead-in (1.0 following “Blindspot’s” 1.3 on Feb. 25).

    · Despite the 10 p.m. hour, holds steady or grows from half-hour to half-hour in every key measure while ABC’s “Catch” declined half-hour to half-hour in most categories.

    · These numbers will increase dramatically with time-shifting and viewing on alternate platforms — “Shades of Blue” has grown by +94% in adult 18-49 rating going from L+SD to L+7 (1.24 to 2.40) and more than 4.2 million persons in total viewers (6.1 million vs. 10.3 million).

    An encore telecast of “The Blacklist” (0.6/2 in 18-49, 3.0 million viewers overall from 9-10 p.m. ET):

    · Improved on last week’s rebroadcast by 0.1 of a point or +20% in 18-49 rating (0.6 vs. 0.5) and +9% in total viewers (2.965 million vs. 2.723 million).

    “You, Me and the Apocalypse” (0.6/2 in 18-49, 2.7 million viewers overall from 8-9 p.m. ET):

    · Equaled its top rating since Feb. 11 in 18-49 (0.8)

    · Delivers its #2 biggest audience in six weeks (second-best since Feb. 11, 2.967 million, trailing over that span only last week’s 2.762 million)).

    · Will add substantial viewership via time-shifting and alternate platforms — “Apocalypse” has increased by +30% this season in 18-49 rating (from a 0.77 to a 1.00) and 766,000 viewers overall (3.2 million to 3.9 million) going from L+SD to L+7..

    · Upscale: “Apocalypse” is capturing a strong upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes (“most current” including L+3).

    In Late-Night Metered Markets Thursday Night:

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.7/7; “Late Show with Stephen Colbert,” 1.0/3, with an encore delayed by an NCAA overrun; and ABC’s “Jimmy Kimmel Live,” 2.5/6.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.9/4; “Late Show,” 0.4/3, with an encore delayed by an NCAA overrun; and “Jimmy Kimmel Live,” 0.6/3.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.6/5 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.3/4 in metered-market households) beat CBS’s “Late Late Show” (0.7/3 with an encore delayed by an NCAA overrun). In the 25 markets with Local People Meters, “Late Night” (0.4/3 in 18-49) topped “Late Late Show” (0.2/2 with an encore delayed by an NCAA overrun).

    · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

    NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

  2. From ABC:

    ABC’s Grey’s is Thursday’s #1 Show for the 2nd Straight Week in AD18-49 – The Catch Dominates NBC’s Shades of Blue at 10pm

    Grey’s Anatomy (8-9pm – 7.9 million and 2.0/8 in AD18-49): ABC’s Grey’s Anatomy ranked as Thursday’s #1 program for the 2nd week running in Adults 18-49 (2.0/8), tied with CBS’ NCAA basketball game. Head-to-head from 8-9pm, the ABC drama beat CBS’ basketball game in the hour by 5% among young adults (2.0/8 vs. 1.9/7).

    · Despite the stronger competition on CBS, Grey’s was steady week to week in Total Viewers (7.9 million vs. 7.8 million) and Adults 18-49 (2.0/8 vs. 2.1/8), attracting its biggest audience since its mid-season return 6 weeks ago – since 2/11/16.

    Scandal (9-10pm – 6.2 million and 1.6/5 in AD18-49): Opposite increased competition from CBS’ NCAA basketball game, ABC’s Scandal was even with the prior week among Adults 18-49 (1.6/5) and up 9% in Adults 18-34.

    The Catch (10-11pm – 5.8 million and 1.2/4 in AD18-49): At 10pm, the debut of The Catch grew over the week-ago season finale of How To Get Away With Murder in Total Viewers (+9% – 5.8 million vs. 5.3 million) to draw ABC’s largest audience in the hour in 6 weeks – since 2/11/16.

    · ABC’s new drama dominated its freshman drama competition in the hour on NBC (Shades of Blue) by 16% in Total Viewers (5.8 million vs. 5.0 million) and by 20% in Adults 18-49 (1.2/4 vs. 1.0/4).

  3. It’s quite distressing to see the avalanche of bad shows gathering no audience at 10pm on Thursdays.

    Remember, this isn’t a “cursed slot” it was where ER was dominating TV.

  4. The name of the series is sort of misleading since I thought it was a reality dating show! I did not this that it was a detective crime series at all! I will try to watch it to see what it is all about!

    • The big negative with it is the lead actress who is quite annoying in her bad acting just in the trailers.

      I never head of her and can’t imagine why they cast her as the lead if not because of the usual reasons…