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Cable Network Pivot to Shut Down

Destination for Millennials to Go Dark By the End of the Year

Just three years after launching, Pivot, the cable destination for the millennial destination, is being shut down by Participant Media. The plan is to go dark by the end of this year. “As the media landscape changes, we have been evaluating how we fulfill our mission to entertain and inspire social action around the world’s most pressing issues,” said David Linde, CEO of Participant Media, in a statement. “That process has led us to the decision to move away from owning and operating a cable network. While this conclusion was not an easy one, it is ultimately in the best interest of all our stakeholders, and allows us to allocate more resources toward the production of compelling content across all platforms.”

Participant founder Jeff Skoll invested over a reported $200 million to form the new linear television network, but it launched right at a time that viewers — particularly its target audience of millennials — were leaving traditional television for online alternatives. Some of the programs it launched included drama “Fortitude,” Australian dramedy “Please Like Me,” reality-themed “Secret Lives of Americans,” and “HitRecord” with Joseph Gordon Levitt.

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. I didn’t watch Pivot all that much only show I watched was Meghan McCain’s show sometimes did watch Take Part Live before that ended in 2014.