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Top TV Shows on Social based on Total Actions in January 2017

The Social Importance of Pretty Little Liars

From Shareablee: SportsCenter on ESPN topped the month of January 2017 among all TV shows, with over 87M Total Actions across Facebook, Instagram, Twitter and YouTube. Comparably, that was more than triple the No. 2 occupant on cable, Freeform’s Pretty Little Liars, which at just over 25M total actions is particularly impressive because this social pioneer does not return for its final 10 episodes until April 18th. The most recent installment in the current seventh season aired on August 30, 2016.

With the two-hour series finale of Pretty Little Liars slated for June 20th, much of the social activity at present is centered on the early farewell posts, speculation about the unsolved mysteries (using hashtags #PLLMemoryLane, #PLLTheory and #PLLEndgame), and the YouTube trailer for the remaining episodes of this final season.

“I think our most loyal fans from the beginning are going to be very, very satisfied with the finale,”
said Troian Bellisario in a recent interview, who plays Spencer and directed an upcoming episode of the drama.

Immediately following the series finale of Pretty Little Liars will be a one-hour after show, including interviews with stars Bellisario, Ashley Benson, Lucy Hale, Shay Mitchell and Sasha Pieterse, as well as creator I. Marlene King. These three hours of Pretty Little Liars, not to mention the original episodes leading up to them are expected to surge in social media interest given the past track record.

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Written by Marc Berman

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Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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