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CBS and Fox Share Thursday Dominance; ‘Big Bang Theory’ Tops Night

Updated Thursday Ratings Scorecard

What follows are the preliminary national ratings for Thursday, January 14 broken out by network and by each half-hour. Note that these results are based on the time period averages and are not program based.

-Total Viewers:
CBS: 8.66 million, Fox: 8.65, NBC: 5.94, ABC: 2.78, CW: 0.3/ 1

-Adults 18-49:
Fox: 2.2 rating/7 share, CBS: 1.8/ 6, NBC: 1.3/ 4, ABC: 0.7/ 2, CW: 0.3/ 1

———-

8:00 p.m.

ABC – Beyond the Tank
Viewers: 4.15 million (#3), A18-49: 0.9/ 3 (#4)

CBS – The Big Bang Theory
Viewers: 15.49 million (#1), A18-49: 3.7/13 (#1)

NBC – Heroes Reborn
Viewers: 3.95 million (#4), A18-49: 1.0/ 4 (#4)

Fox – American Idol
Viewers: 7.82 million (#2), A18-49: 1.9/ 7 (#2)

CW – The World Dog Awards
Viewers: 1.21 million (#5), A18-49: 0.3/ 1 (#5)

———-

8:30 p.m.

ABC – Beyond the Tank
Viewers: 4.07 million (#3), A18-49: 1.0/ 3 (#3t)

CBS – Life in Pieces
Viewers: 9.30 million (#1), A18-49: 2.0/ 7 (#2t)

NBC – Heroes Reborn
Viewers: 3.69 million (#4), A18-49: 1.0/ 3 (#3t)

Fox – American Idol
Viewers: 9.02 million (#1), A18-49: 2.2/ 7 (#1)

CW – The World Dog Awards
Viewers: 1.28 million (#5), A18-49: 0.3/ 1 (#5)

———-

9:00 p.m.

ABC – My Diet is Better Than Yours
Viewers: 2.37 million (#4), A18-49: 0.7/ 2 (#4)

CBS – Mom
Viewers: 8.35 million (#2), A18-49: 1.7/ 5 (#2)

NBC – The Blacklist
Viewers: 7.37 million (#3), A18-49: 1.6/ 5 (#3)

Fox – American Idol
Viewers: 8.88 million (#1), A18-49: 2.3/ 7 (#1)

CW – The World Dog Awards
Viewers: 1.24 million (#5), A18-49: 0.3/ 1 (#5)

———-

9:30 p.m.

ABC – My Diet is Better Than Yours
Viewers: 2.02 million (#4), A18-49: 0.6/ 2 (#4)

CBS – Angel From Hell
Viewers: 6.95 million (#2), A18-49: 1.3/ 4 (#3)

NBC – The Blacklist
Viewers: 6.69 million (#3), A18-49: 1.5/ 5 (#2)

Fox – American Idol
Viewers: 8.82 million (#1), A18-49: 2.4/ 7 (#1)

CW – The World Dog Awards
Viewers: 1.15 million (#5), A18-49: 0.2/ 1 (#5)

———-

10:00 p.m.

ABC – My Diet is Better Than Yours
Viewers: 2.05 million (#3), A18-49: 0.6/ 2 (#3)

CBS – Elementary
Viewers: 6.12 million (#2), A18-49: 1.2/ 4 (#2)

NBC – Shades of Blue
Viewers: 6.68 million (#1), A18-49: 1.3/ 4 (#1)

———

10:30 p.m.

ABC – My Diet is Better Than Yours
Viewers: 1.99 million (#3), A18-49: 0.6/ 2 (#3)

CBS – Elementary
Viewers: 5.75 million (#2), A18-49: 1.1/ 4 (#2)

NBC – Shades of Blue
Viewers: 6.60 million (#1), A18-49: 1.3/ 5 (#1)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. FROM NBC

    “Shades of Blue” wins at 10 among ABC, CBS and NBC in 18-49 and total viewers*.

    Against high-rated Republican debate competition, maintains 100% of its 18-49 rating half-hour to half-hour (1.3 vs. 1.3).

    Despite the debate competition, improved the time period by +18% versus what NBC averaged before “Shades” (1.3 vs. 1.1, L+SD non-sports).

    There will be lots of additional viewers via time-shifting and alt. platforms: Last week’s “Shades” grew by +58% in 18-49 and nearly 4 million viewers:

    It was the #3 NBC series premiere ever in L+3 total-viewer increase.

    * “Shades” has now captured NBC’s only two wins with in-season regular-programming in the Thursday at 10 p.m. hour in 18-49 versus original ABC and CBS competition in nearly six years (since March 4, 2010) and only two in total viewers in nearly eight years (since March 27, 2008).

  2. MORE FROM NBC

    VERSUS REPUBLICAN DEBATE COMETITION, ‘’SHADES OF BLUE”
    RANKS #1 AMONG ABC, CBS & NBC IN THE 10 P.M. HOUR

    “SHADES” MAINTAINS 100% HALF-HOUR TO HALF-HOUR, HOLDS
    87% OF ITS 18-49 LEAD-IN FROM “BLACKLIST”

    “SHADES” HAS NOW CAPTURED NBC’S ONLY TWO IN-SEASON
    REGULAR-PROGRAM WINS IN THE THURSDAY 10 P.M. HOUR VS. ORIGINAL ABC-CBS
    COMPETITION IN NEARLY SIX YEARS IN 18-49, NEARLY EIGHT YEARS IN TOTAL VIEWERS

    “BLACKLIST” ESTIMATED TO GROW TO A 3.1 IN L+7+ALT.
    PLATFORMS

    LAST WEEK’S “SHADES” GREW BY NEARLY 4 MILLION VIEWERS
    IN L+3 RESULTS, #3 BEST LIFT EVER FOR AN NBC SERIES DEBUT

    JIMMY FALLON AND SETH MEYERS ARE #1 AND #2 AMONG
    THURSDAY’S LATE-NIGHT SHOWS IN 18-48 IN THE LOCAL PEOPLE METERS

    Thursday Primetime Results:

    Estimates After 7 Days of
    Time-Shifting and Alt-Platform Viewing: Blacklist, 3.1; Heroes Reborn, 2.0.

    “Shades of Blue” (1.3/4 in 18-49, 6.6 million viewers
    overall from 10-11 p.m. ET):

    ·
    Wins the time period among ABC, CBS and
    NBC in 18-49 and total viewers.

    ·
    Wins among those nets in every other key
    measure.

    ·
    Against high-rated Republican debate
    competition, maintains 100% of its 18-49 rating half-hour to half-hour (1.3
    vs. 1.3).

    ·
    Despite the debate competition, improved the
    time period by +18% versus what NBC averaged before “Shades” (1.3 vs. 1.1,
    L+SD non-sports).

    ·
    Has now delivered NBC’s only two
    in-season regular-programming wins in the Thursday at 10 p.m. hour in 18-49
    versus original ABC and CBS competition in nearly six years (since
    March 4, 2010).

    ·
    Has now captured NBC’s only two in-season
    regular-program wins Thursday at 10 against ABC and CBS originals in total
    viewers in nearly eight years (since March 27, 2008).

    ·
    Has now generated NBC’s two highest
    total-viewer results in the slot with in-season regular programming in
    nearly seven years (since April 16, 2009, “Southland,” 9.6 million).

    ·
    Retains 87% of its “Blacklist”
    lead-in in 18-49.

    ·
    These numbers will increase dramatically
    with time-shifting and viewing on alternate platforms:

    o Last
    week’s “Shades of Blue” grew by +58% in 18-49 going from L+SD to L+3
    (1.81 to 2.86) and by nearly 4.0 million persons in total viewers (8.6
    million vs. 12.5 million).

    o Among
    NBC new series premieres, “Shades of Blue” delivered the #3 biggest
    L+3 increase ever in total viewers (3.961 million), behind only “Blindspot”
    (4.587 million) and “The Blacklist” (+4.362 million).

    “The Blacklist” (1.5/5 in 18-49,
    7.4 million viewers overall from 9-10 p.m. ET):

    Ties for #2 in the slot among the Big 4
    nets in adults 18-49.

    Despite debate competition, retains 94% of
    last week’s 18-49 rating, a 1.6, which was the show’s highest since its
    season premiere Oct. 1.

    ·
    These numbers will increase dramatically
    with time-shifting and viewing on alternate platforms – “Blacklist” has grown
    by +100% this season in 18-49 rating (from a 1.49 to a 2.98) and more
    than 4.9 million viewers overall (6.9 million to 11.9 million) going from
    L+SD to L+7.

    ·
    Upscale:
    “Blacklist” is generating a strong upscale audience, indexing at a 153
    among adults 18-49 living in homes with $100K+ incomes (“most current”
    including L+3).

    “Heroes Reborn” (1.0/3 in 18-49, 3.8 million viewers overall
    from 8-9 p.m. ET):

    ·
    Retains 100% of last week 18-49 rating (1.0 vs.
    1.0).

    ·
    Delivers its most-watched episode since Nov.
    5 (4.0 million).

    ·
    These numbers will increase dramatically
    with time-shifting and viewing on alternate platforms – “Heroes Reborn” has increased
    by +76% this season in 18-49 rating (from a 1.35 to a 2.38) and more
    than 2.2 million viewers overall (4.5 million to 6.7 million) going from
    L+SD to L+7.

    In Late-Night Metered Markets
    Thursday Night:

    Jimmy Fallon and Seth Meyers
    were the #1-2 late-night shows in 18-49 in the 25 Nielsen markets with
    local people meters.

    ·
    In adult 18-49 rating in the local people
    meters, Fallon (1.1) easily topped the combined results of CBS’s
    “Late Show with Stephen Colbert” (0.4) and ABC’s “Jimmy Kimmel Live”
    (0.4).

    ·
    In 18-49 in the local people meters, Meyers (0.6) beat
    Colbert (0.4) and tied Kimmel (0.4) by 50% each, despite
    Meyers’ later start time.

    ·
    In 18-49, Carson Daly’s encore (0.3) beat Corden (0.2),
    despite starting an hour later, and tied “Nightline” (0.4), despite
    starting 90 minutes later.

    ·
    Fallon’s guests Thursday night included Hillary Clinton, Lucy Liu and
    musical guest Flo Rida.

    ·
    Meyers’ guests Thursday included Rashida Jones, Khloe Kardashian and
    Rachel Bloom.

    ·
    Daly’s guests Thursday night included Holly Holm, Ryan Duffy and musical
    guest Handsome Ghost (encore).

    · In
    Nielsen’s 56 metered markets, household results were: “The Tonight Show
    Starring Jimmy Fallon,” 3.0/8; “Late Show with Stephen Colbert,” 1.8/5;
    and ABC’s “Jimmy Kimmel Live,” 1.5/4.

    · In
    the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight
    Show Starring Jimmy Fallon,” 1.1/5; “Late Show,” 0.4/2; and “Jimmy Kimmel
    Live,” 0.4/2.

    ·
    From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.0/3 in
    metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

    ·
    From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.4/5
    in metered-market households) beat CBS’s “Late Late Show”
    (1.0/3). In the 25 markets with Local People Meters, “Late
    Night” (0.6/4 in 18-49) topped “Late Late Show” (0.2/2).

    ·
    At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 in
    metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25
    markets with local people meters.

    NOTE: Primetime results are
    based on “fast affiliate time period” data from Nielsen Media Research. All
    ratings are “live plus same day” unless otherwise indicated.

  3. FROM CBS

    At 8:00 PM, THE BIG BANG THEORY was first in
    viewers (15.49m), A18-49 (3.7) and A25-54 (5.4), the night’s top
    broadcast in all these measures.

    At 8:30 PM, LIFE IN PIECES was first in viewers (9.30m, nc) and A25-54 (3.0) and averaged 2.0 in A18-49

    At 9:00 PM, MOM averaged 8.35m, 1.7 in A18-49 and 2.6 in A25-54 oppposite the Republican Presidential debate

    At 9:30 PM, ANGEL FROM HELL averaged 6.95m, 1.3 in
    A18-49 and 2.1 in A25-54 opposite the Republican Presidential debate.
    ANGEL FROM HELL retained +85% of its premiere in viewers and +81% in
    A18-49.

    At 10:00 PM, ELEMENTARY averaged 5.94m, 1.1 in
    A18-49 and 1.6 in A25-54 opposite the Republican Presidential debate,
    posting the season’s second best viewer total and matching the second
    best adults 25-54 and adults 18-49 ratings (all behind
    last week).

  4. Well, both SOB and AFH dropped. On the positive side. SOB did beat the competition and maintained its audience over the hour, meaning people who tuned in stuck around. It’s tougher to find the bright side for AFH. I’m sure that after last week, both CBS and NBC were hoping for better.

    Beyond the Tank and the diet show are lagging… a lot. ABC has to be a little concerned that they’re not keeping the slots warm for when TGIT returns.

      • Same cast IIRC. It was originally announced that some characters would continue over from S1 to S2, but in true Ryan Murphy fashion, he changed his story and now it seems to be a full reboot like American Horror Story.

        • Calling it a reboot surely pleased Walden and Newman… After all what is more attractive to them than the immediate reboot of a mega-flop.

          “The brand is already established” so audiences will naturally flock is what their brilliant MBA advisers told them…

      • Goes to show social media presence is meaningless.

        But more to the point, this is just an excuse to shoe more money into Murphy’s pockets. I’m surprised they didn’t mention foreign sales and online viewership… 🙁

        Sorry to harp on but this is a flop renewal that kills all the ones that preceded it.

        Everyone knows it’s a huge failure, FOX didn’t even trouble itself to do much to pretend it’s not and yet they naturally renewed it…

        If you wanted to kill FOX you’d do exactly what Walden and Newman did today. Renew a fop and bring back a second flop… 🙁

        What a huge bummer. 🙁

        • Meaningless? I’m not sure about that. I think SQ’s renewal shows that social media presence is far more meaningful than we thought. The show wasn’t picked up based on live numbers, its DVR numbers weren’t so hot either. Being nice to a producer isn’t a good enough reason to invest another 25 million (or whatever) in a second season.

          • The fact executives are saying something does not make it true.

            After all, Newman and Walden predecessor was saying that Flop Girl was a hit…

            The way it works is that since FOX only made flops once again this year, it will need to renew shows that flopped.

            So out of the flops, you pick the shows from the most connected/powerful/best buds out there and then you backtrack into a rationale for the handout.

            This time it’s social media (easy to do as there’s no reliable data) I guess because demos looked too awful. You’d have to ask them… 😉

            But yes it IS meaningless because it’s a just-for-PR “measure” that doesn’t translate into future business (as was amply demonstrated by Scream Queens’ ratings!)

            I agree with you it shouldn’t be “good enough” but it is. 🙁 And I blame the owners for letting their underlings destroy the industry while lining their and their friends’ pockets.

    • Wow. I made it through the season. I do remember thinking, after sitting through the 2-hour finale, that cliched phrase: That was about 13 hours of my life that I will never get back.

  5. If Shades of Blue can hover around that, NBC may keep it.

    I don’t know if the 11 million folks who tuned in to the GOP debate on Fox business sucked anybody away last night. Oddly I think that was the lowest rated one this season.

    I am really enjoying the Blacklist this season. It has HUGE playback numbers

    What will NBC put in Heroes Reborns spot after next weeks series finale? Probably another dud in the making.

    • If you mean DVR numbers, it goes to show the equation high DVR today = future lower ratings equation still holds very true.

        • My proposition is to talk about meaningful metrics (like Live+3) and stop buying into PR spin involving unaudited numbers, ageism and other prejudices.

          I know it’s a tall task in Hollywood, Land of Creative Accounting… 😉

            • I’ll let Marc talk about whether or not he thinks those count and how, but executives have gotten into the bad habit of trying to spin the media (and through them us) instead of making successful shows.

              Telling us they’re renewing THE major disaster of the year because it has Facebook “likes” is ludicrous on its face.

              • If you have read Marc’s newsletters, he flat out says online platforms and DVR has a huge clout on renewal of shows now. We aren’t in the 1960s anymore. You can watch a show in any method now.

                • Once again, I’ll let Marc speak for himself.

                  I have disagreed with him on it as I find that those are just excuses and justifications for keeping flops by favored producers on the air in the absence of hits.

                  They’re also excuses to explain away bad ratings with the owners.

                  If they really meant something, there would be a correlation between social media and ratings. There isn’t.

                  Keep in mind that social media impact is easy to fake (there are companies you can hire to do that) which maybe explains the lack of correlation.

                  I never said DVR didn’t count, as networks are paid for C3 (illegitimate and smaller son of Live+3) but high DVR usage is als oa predictor of future ratings erosion, so is not a strength, if not a liability )(as long as some users don’t zap all the ads!)

                  But when networks tout Live+7 numbers, you know they’re in full PR spin mode.

                  I didn’t say you could not watch shows with lots of methods. Don’t put words in my mouth please. 🙂

                  What I do say is that only the Nielsens are authentic numbers and so the rest should be looked at for what it is: spin.

  6. Those numbers are so bad. It’s gob-smacking to see how the networks managed to turn Must-See-Thursday into “There’s something on Thursday?”

    But then again we are on the heels of 15 years of flops being lionized and renewed, so it’s no surprise audiences don’t care any longer… 🙁

      • I’m curious what you mean specifically because to me, the thing that changed the most is the quality (or lack thereof) of the TV shows.

        Today badly-made shows have become the norm and a director who wants to direct is likely to get fired (same with composers, writers, DPs, all the way down the line).

        There is a culture of badly-made shows that didn’t exist 15 years ago.

        We went from ER to Parks and Recreation incredibly fast.