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CBS and NBC Share Low-Rated Saturday Dominance

What follows are the fast affiliate results for Saturday, April 23 broken out by network and by each half-hour:

-Total Viewers:

CBS: 4.49 million, NBC: 2.96, ABC: 2.37, Fox: 1.28

-Adults 18-49:

NBC: 1.0 rating/4 share, CBS: 0.6/ 3, ABC: 0.6/ 2, Fox: 0.4/ 2

———-

8:00 p.m.

ABC – Movie: Monsters University (R)
Viewers: 2.10 million (#3), A18-49: 0.4/ 2 (#2t)

CBS – NCIS: Los Angeles (R)
Viewers: 3.32 million (#1), A18-49: 0.3/ 2 (#4)

NBC – NHL Playoffs, Round 1
Viewers: 2.34 million (#2), A18-49: 0.7/ 3 (#1)

Fox – American Grit (R)
Viewers: 1.27 million (#4), A18-49: 0.4/ 2 (#2t)

———-

8:30 p.m.

ABC – Movie: Monsters University (R)
Viewers: 2.28 million (#3), A18-49: 0.6/ 2 (#2)

CBS – NCIS: Los Angeles (R)
Viewers: 3.85 million (#1), A18-49: 0.4/ 2 (#3)

NBC – NHL Playoffs, Round 1
Viewers: 2.58 million (#2), A18-49: 0.9/ 4 (#1)

Fox – American Grit (R)
Viewers: 1.215 million (#4), A18-49: 0.3/ 1 (#4)

———-

9:00 p.m.

ABC – Movie: Monsters University (R)
Viewers: 2.64 million (#3), A18-49: 0.7/ 3 (#2)

CBS – 48 Hours
Viewers: 4.38 million (#1), A18-49: 0.6/ 3 (#3)

NBC – NHL Playoffs, Round 1
Viewers: 2.83 million (#2), A18-49: 1.0/ 4 (#1)

Fox – American Grit (R)
Viewers: 1.26 million (#4), A18-49: 0.4/ 1 (#4)

———-

9:30 p.m.

ABC – Movie: Monsters University (R)
Viewers: 2.74 million (#3), A18-49: 0.7/ 3 (#2t)

CBS – 48 Hours
Viewers: 4.82 million (#1), A18-49: 0.7/ 3 (#2t)

NBC – NHL Playoffs, Round 1
Viewers: 3.32 million (#2), A18-49: 1.2/ 5 (#1)

Fox – American Grit (R)
Viewers: 1.43 million (#4), A18-49: 0.4/ 2 (#4)

———-

10:00 p.m.

ABC – 20/20 (R)
Viewers: 2.18 million (#3), A18-49: 0.5/ 2 (#3)

CBS – 48 Hours
Viewers: 5.19 million (#1), A18-49: 0.9/ 3 (#2)

NBC – NHL Playoffs, Round 1
Viewers: 3.18 million (#2), A18-49: 1.2/ 4 (#1)

———

10:30 p.m.

ABC – 20/20 (R)
Viewers: 2.25 million (#3), A18-49: 0.5/ 2 (#3)

CBS – 48 Hours
Viewers: 5.42 million (#1), A18-49: 0.9/ 4 (#2)

NBC – NHL Playoffs, Round 1
Viewers: 3.51 million (#2), A18-49: 1.2/ 5 (#1)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. FROM NBC

    “SATURDAY NIGHT LIVE” TRIBUTE TO PRINCE IS THE #1 TELECAST OF THE NIGHT ON THE BIG 4 IN METERED-MARKET HOUSEHOLDS AND IN 18-49 IN THE LOCAL PEOPLE METERS

    In Late-Night Metered-Market Household Averages for Saturday Night:

    · The April 23 telecast of “Saturday Night Live,” a “Goodnight Sweet Prince” tribute episode, averaged a 4.5 rating, 11 share in household results from the 56 markets metered by Nielsen Media Research and a 2.1/11 in adults 18-49 in the 25 markets with local people meters.

    · “Saturday Night Live” ranked as the #1 telecast of the night on the Big 4 networks in both metered-market households and in 18-49 in the local people meters, ahead of all primetime programs on those networks in both measures.

    · “Saturday Night Live” earned its highest metered-market household rating since Feb. 6 (5.1 with host Larry David and musical guest The 1975) and highest 18-49 rating in the local people meters since Feb. 13 (2.3 with host Melissa McCarthy and musical guest Kanye West).

    Saturday Primetime Ratings:

    · Regarding Saturday’s primetime Nielsens, note that the fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and are subject to revision for live sporting events. As those preliminary numbers stand, NBC Sports 8-11 p.m. ET coverage of Stanley Cup Playoff hockey ranks #1 for the night in adults 18-49 among the Big 4 networks and is also #1 among those nets in adults 18-34, adults 25-54, women 18-49 (tie), women 18-34 and all key adult-male demos, leading six of six half-hours in adults 18-49. In these preliminary numbers, Stanley Cup Playoff hockey grows by +71% from its first half-hour to its sixth in adults 18-49 (from a 0.7 rating to a 1.2) and by +50% or 1.2 million persons in total viewers (2.3 million to 3.5 million).

    · In metered-market results, which are time zone-adjusted, last night’s NBC Sports 8-11 p.m. ET coverage of Stanley Cup Playoff hockey, featuring the St. Louis Blues at the Chicago Blackhawks, posted a 2.0 rating, 4 share in household results from the 56 markets metered by Nielsen Media Research. The telecast grew +14% versus the comparable year-ago game (2.00 vs. 1.75 on for Predators-Blackhawks on April 25, 2015).

    · Last night’s Stanley Cup Playoff hockey ranked #1 among the Big 4 networks in adults 18-49 in the Local People Meters (with a 1.5 rating, 6 share from 8-11 p.m. in those 25 LPM markets), leading six of six half-hours.

    NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

  2. The hockey game did much better than I expected especially for a first round game but the Chicago Blackhawks have been the biggest draw in the league since their first title run back in 2010. The NHL’s competition never comes from broadcast on Saturdays during the spring it’s always on cable with the NBA on ESPN or TNT.

    That 1.2 beat a number of NBC programs during the week and on other competing networks.