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CBS Tops Tuesday Overnights; NBC the Network to Beat in Adults 18-49

Respectable Showing for ABC Sitcom "American Housewife" in Week Two

TUESDAY, OCTOBER 18, 2016

Household Rating/Share
CBS: 7.7/13, NBC: 6.0/10, ABC: 2.7/ 4, CW: 1.4/ 2, Fox: 1.2/ 2

Percent Change From the Year-Ago Evening:
NBC: +15, ABC: + 4, CBS: – 3, CW: -18, Fox: -43
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-Winners:

“NCIS” (CBS), “The Voice” (NBC), “Bull” (CBS), “This Is Us” (NBC)

-Honorable Mention:

“NCIS: New Orleans” (CBS), “Chicago Fire” (NBC)

-Losers (excluding repeats):
“Brooklyn Nine-Nine” (Fox), “New Girl” (Fox), “Scream Queens” (Fox), “Fresh Off the Boat” (ABC), “The Real O’Neals” (ABC), “Marvel’s Agents of SHIELD” (ABC)

—–

Ratings Breakdown:
CBS topped the Tuesday overnights, besting No. 2 NBC in households by 28 percent. But NBC’s combination of “The Voice” (#2: 6.7 rating/11 share), “This Is Us” (#2: 6.4/10) and “Chicago Fire” (#2: 4.9/ 9) should be enough to warrant a clean sweep in adults 18-49. For my thoughts on “This Is Us” at Campaign US, click here: http://www.campaignlive.com/article/love-hate-it-this-us-exactly-tv-needs-right/1412647

Tops in the household overnights for the evening, of course, was “NCIS” on CBS at a 9.1/15 from 8-9 p.m. That led into recent hit entry “Bull” at a compatible 7.7/12 at 9 p.m., followed by relocated “NCIS: New Orleans” at a 6.2/10 at 10 p.m. CBS finished first in the household overnights in each of the six half-hours.

Also on a positive note last night was “The Flash” on The CW at a 2.2/ 4 in the 8 p.m. hour (#4), which outdelivered competing Fox sitcoms “Brooklyn Nine-Nine” (#5: 1.5/ 3) and “New Girl” (#5: 1.3/ 2) by an average of 57 percent. But episode three of CW drama “No Tomorrow” dipped to a mere 0.6/ 1 at 9 p.m., which was 40 percent below already diluted year-ago occupant ‘iZombie” (1.0/ 2 on 10/21/15).

Fox’s “New Girl” led into a distant fourth-place 1.0/ 2 in the household overnights for sophomore “Scream Queens,” which proves that the strength of social media is not necessarily strong enough to keep a show on the air.

In week two news, ABC sitcom “American Housewife” dipped to a 3.8/ 6 at 8:30 p.m. (#3), which was a typical 16 percent below the 4.5/ 7 for its debut one week earlier. Comparably, household overnight retention for “American Housewife” out of lead-in “The Middle” (#3: 4.1/ 7 at 8 p.m.) was solid at 93 percent. And that 4.5 household overnight rating last week translated into a 6.61 million viewers and a 1.9 rating/7 share in adults 18-49, based on the Live Plus Same Day data. In other words, so far so good for “American Housewife.”

It was downhill for ABC following “American Housewife,” however, care of the relocated 9-11 p.m. combination of “Fresh Off the Boat” (#3: 2.6/ 4), “The Real O’Neals” (#3: 2.0/ 3) and “Marvel’s Agents of SHIELD” (#3: 1.8/ 3).

What follows are the household overnight results by half-hour:

8:00 p.m.
ABC – “The Middle: 4.1/ 7 (#3)
CBS – “NCIS”: 9.0/15 (#1)
NBC – “The Voice”: 6.3/10 (#2)
Fox – “Brooklyn Nine-Nine”: 1.5/ 3 (#5)
CW – “The Flash”: 2.2/ 4 (#4)

8:30 p.m.
ABC – “American Housewife”: 3.8/ 6 (#3)
CBS – “NCIS”: 9.2/15 (#1)
NBC – “The Voice”: 7.1/11 (#2)
Fox – “New Girl”: 1.3/ 2 (#5)
CW – “The Flash”: 2.1/ 3 (#4)

9:00 p.m.
ABC – “Fresh off the Boat:”: 2.6/ 4 (#3)
CBS – “Bull”: 7.8/12 (#1)
NBC – “This is Us”: 6.5/10 (#2)
Fox – “Scream Queens”: 1.0/ 2 (#4)
CW – “No Tomorrow: 0.6/ 1 (#5)

9:30 p.m.
ABC – “The Real O’Neals:”: 2.0/ 3 (#3)
CBS – “Bull”: 7.6/12 (#1)
NBC – “This is Us”: 6.3/10 (#2)
Fox – “Scream Queens”: 1.0/ 2 (#4)
CW – “No Tomorrow: 0.5/ 1 (#5)

10:00 p.m.
ABC – “Marvel’s Agents of SHIELD”: 1.9/ 3 (#3)
CBS – “NCIS: New Orleans”: 6.2/10 (#1)
NBC – “Chicago Fire”: 5.0/ 8 (#2)

10:30 p.m.
ABC – “Marvel’s Agents of SHIELD”: 1.7/ 3 (#3)
CBS – “NCIS: New Orleans”: 6.1/11 (#1)
NBC – “Chicago Fire”: 4.7/ 9 (#2)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. Good retention again for This is Us out of The Voice. I wonder if it will beat The Voice in demos again.