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Clean Overnight Sweep for CBS Tuesday; NBC the Net to Beat in the Key Demos

Fox Cannot Compete with its Line-Up of 'Brooklyn Nine-Nine,' 'New Girl' and 'Scream Queens'

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WEDNESDAY, SEPTEMBER 28, 2016

Note: The following ratings do not include the Philadelphia and Boston markets.

Household Rating/Share
CBS: 8.3 rating/14 share, NBC: 7.2/12, ABC: 4.5/ 7, Fox: 1.4/ 2, CW: 0.5/ 1

-Percent Change From the Year-Ago Evening:

ABC: +32, CBS: + 1, NBC: no change, CW: -17, Fox: -56

—–

-Winners:
“NCIS” (CBS), “The Voice” (NBC), “Bull” (CBS), “NCIS: New Orleans” (CBS), “This Is Us” (NBC)

-Honorable Mention:
“Dancing With the Stars” (ABC)

-Losers (excluding repeats):
“Brooklyn Nine-Nine” (Fox), “New Girl” (Fox), “Scream Queens” (Fox), Marvel’s Agents of SHIELD” (ABC)

—–

Ratings Analysis:
CBS is the network to beat in the Tuesday household overnights, dominating in all six half-hours care of its combination of “NCIS” (#1 for the night: 9.5 rating/15 share), week two of drama “Bull” (8.6/14) and relocated “NCIS: New Orleans” (6.9/12), which was 10 percent above failed year-ago 10 p.m. drama “Limitless” (6.3/11 on 9/29/15). But NBC is a lock in all the key demographic groups as a result of two more hours of “The Voice” (#2: 7.9/13 from 8-10 p.m.) and week two of just full season-renewed “This Is Us” (#2: 5.7/10).

Comparably, “Bull” dipped by a typical 11 percent from its week ago-week debut (9.7/ 5 on Sept. 20, which translated into 15.56 million viewers and a 2.2 rating/7 share in adults 18-49, based on the Live + Same Day data). “This Is Us,” meanwhile, slipped by 11 percent in the overnights from its opener (6.4/11 on Sept. 20, which resulted in 10.07 million viewers and a 2.8/10 in adults 18-49, based on the Live + Same Day data). But “This Is Us” was still a hefty 42 percent above short-lived variety hour “The Best Time Ever With Neil Patrick Harris” on the year-ago evening (4.0/ 7 on 9/29/15).

Over at ABC, a two-hour “Dancing With the Stars” results show (5.6/ 9 from 8-10 p.m.) led into a very distant third-place 2.2/ 4 for relocated “Marvel’s Agents of SHIELD” at 10 p.m. One year earlier, a repeat of “Quantico” in the Tuesday 10 p.m. hour on ABC scored a 3.1/ 6. While I understand “Marvel’s Agents of SHIELD” is a draw in social media (as is “Scream Queens” on Fox), by the traditional ratings – at least in the overnights – there is virtually no interest.

Over at Fox, the network remains stalled at the Tuesday gate with its line-up of “Brooklyn Nine-Nine” (#4: 1.8/ 3), “New Girl” (#4: 1.6/ 3) and sophomore “Scream Queens” (#4: 1.2/ 2), One year earlier, the debut of short-lived comedies “Grandfathered” (4.0/ 6 on 9/29/15) and “The Grinder” (3.8/ 6) were significantly stronger in the 8 p.m. hour.

The CW capped off this second Tuesday of the new television season with a repeat of “The Flash” (#5: 0.6/ 1) and the season (or series) finale of “MADtv” (#5: 0.5/ 1).

What follows are the household overnight results by half-hour:

8:00 p.m.
ABC – “Dancing With the Stars”: 5.8/10 (#3)
CBS – “NCIS”: 9.5/16 (#1)
NBC – “The Voice”: 7.4/12 (#2)
Fox – “Brooklyn Nine-Nine”: 1.8/ 3 (#4)
CW – “The Flash” (R): 0.6/ 1 (#5)

8:30 p.m.
ABC – “Dancing With the Stars”: 5.6/ 9 (#3)
CBS – “NCIS” (season premiere): 9.6/15 (#1)
NBC – “The Voice”: 7.0/13 (#2)
Fox – “New Girl”: 1.6/ 3 (#4)
CW – “The Flash” (R): 0.6/ 1 (#5)

9:00 p.m.
ABC – “Dancing With the Stars”: 5.6/ 9 (#3)
CBS – “Bull”: 8.8/14 (#1)
NBC – “The Voice”: 8.4/13 (#2)
Fox – “Scream Queens”: 1.2/ 2 (#4)
CW – “MADtv” (season or series finale): 0.5/ 1 (#5)

9:30 p.m.
ABC – “Dancing With the Stars”: 5.6/ 9 (#3)
CBS – “Bull” (series premiere): 8.5/13 (#1)
NBC – “The Voice”: 8.1/13 (#2)
Fox – “Scream Queens” (season premiere): 1.1/ 2 (#4)
CW – “MADtv”: 0.4/ 1 (#5)

10:00 p.m.
ABC – “Marvel’s Agents of SHIELD”: 2.4/ 4 (#3)
CBS – “NCIS: New Orleans”: 7.0/12 (#1)
NBC – “This is Us”: 6.2/10 (#2)

10:30 p.m.
ABC – “Marvel’s Agents of SHIELD”: 2.0/ 4 (#3)
CBS – “NCIS: New Orleans”: 6.7/12 (#1)
NBC – “This is Us”: 5.5/10 (#2)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. Like former Director Coulson, SHIELD needs to “step down”. It should now be…blasted…into cancellation.