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Cubs Win in ‘The World Series’ Beats the Cowboys’ Victory on ‘Sunday Night Football’

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SUNDAY, OCTOBER 30, 2016

Household Rating/Share
Fox: 14.1/22, NBC: 8.8/14, CBS: 5.8/ 9, ABC: 2.2/ 3

-Percent Change From the Year-Ago Evening:

Fox: +12, CBS: – 6, NBC: -20, ABC: -24

—–

-Winners:
“The OT” (Fox), “The World Series,” Game 5 (Fox), “Sunday Night Football” (NBC)

-Honorable Mention:
“60 Minutes” (CBS)

-Losers:
“America’s Funniest Home Videos” (ABC), “Once Upon a Time” (ABC), “Secrets and Lies” (ABC), “Quantico” (ABC)

——

-Ratings Breakdown:
Baseball was the bigger option in the battle of the sports match-ups on Fox and NBC, with game five of “The World Series” (Cubs 3, Indians 2) at an estimated 15.3 rating/23 share in the household overnights from 8-11:45 p.m. ET. Comparably, this was 31 percent above the year-ago game five “World Series” match-up between the Kansas City Royals and the New York Mets. And it beat competing “Sunday Night Football” on NBC (Cowboys 29, Eagles 23: 11.6/16 from 8:30 p.m.-12 a.m. ET) by an estimated 32 percent.

Earlier in the evening on Fox was a primetime football overrun at a 15.3/26 in the 7 p.m. half-hour into a 10.1/17 for post-game “The OT” at a 10.1/17 at 7:30 p.m. As a reminder, results for any live sporting evening are always estimated.

Opposite baseball and football, CBS’ older-skewing line-up held up relatively well, with granddaddy “60 Minutes” at a 7.6/12 in the 7 p.m. hour (#2), followed by relocated “NCIS: Los Angeles” (#3: 6.4/10 at 8 p.m.), “Madam Secretary” (#3: 5.6/ 8 at 9 p.m.) and relocated “Elementary” (#3: 3.4/ 6 at 10 p.m.), which slipped by 38 percent from the 9:30 p.m. portion of “Madam Secretary” and really needs to end this season. But ABC barely registered care of “America’s Funniest Home Videos” (#3: 2.8/ 5), “Once Upon a Time” (#4: 2.0/ 3), “Secrets and Lies” (#4: 2.0/ 3) and “Quantico” (#4: 1.9/ 3). Obviously, the alphabet net needs to do a total revamp on this evening.

What follows are the metered market household rating results for Sunday, Oct. 30:

7:00 p.m.
ABC – “America’s Funniest Home Videos”: 2.6/ 4 (#3)
CBS – “60 Minutes: 7.2/12 (#2)
NBC – “Football Night in America,” part one: 1.4/ 2 (#4)
Fox – NFL Football: 15.3/26 (#1)

7:30 p.m.
ABC – “America’s Funniest Home Videos”: 3.0/ 5 (#4)
CBS – “60 Minutes: 8.1/13 (#2)
NBC – “Football Night in America,” part two: 4.0/ 7 (#3)
Fox – NFL Football: 10.1/17 (#1)

8:00 p.m.
ABC – “Once Upon a Time”: 2.1/ 3 (#4)
CBS – “NCIS: Los Angeles”: 6.5/10 (#3)
NBC – “Football Night in America,” part three: 7.4/12 (#2)
Fox – “World Series, Game 5 (Cleveland Indians vs. Chicago Cubs): 13.1/20 (#1)

8:30 p.m.
ABC – “Once Upon a Time”:1.9/ 3 (#4)
CBS – “NCIS: Los Angeles”: 6.2/ 9 (#3)
NBC – Sunday Night Football (Philadelphia Eagles vs. Dallas Cowboys): 11.6/18 (#2)
Fox – “World Series, Game 5 (Cleveland Indians vs. Chicago Cubs): 13.4/20 (#1)

9:00 p.m.
ABC – “Secrets and Lies”: 2.0/ 3 (#4)
CBS – “Madam Secretary”: 5.7/ 8 (#3)
NBC – Sunday Night Football (Philadelphia Eagles vs. Dallas Cowboys): 12.0/18 (#2)
Fox – “World Series, Game 5 (Cleveland Indians vs. Chicago Cubs): 14.3/21 (#1)

9:30 p.m.
ABC – “Secrets and Lies”: 2.0/ 3 (#4)
CBS – “Madam Secretary”: 5.5/ 8 (#3)
NBC – Sunday Night Football (Philadelphia Eagles vs. Dallas Cowboys): 12.1/18 (#2)
Fox – “World Series, Game 5 (Cleveland Indians vs. Chicago Cubs): 16.0/24 (#1)

10:00 p.m.
ABC – “Quantico”: 1.9/ 3 (#4)
CBS – “Elementary”: 3.7/ 6 (#3)
NBC – Sunday Night Football (Philadelphia Eagles vs. Dallas Cowboys): 10.8/16 (#2)
Fox – “World Series, Game 5 (Cleveland Indians vs. Chicago Cubs): 15.7/24 (#1)

10:30 p.m.
ABC – “Quantico”: 1.8/ 3 (#4)
CBS – “Elementary”: 3.2/ 5 (#3)
NBC – Sunday Night Football (Philadelphia Eagles vs. Dallas Cowboys): 11.4/18 (#2)
Fox – “World Series, Game 5 (Cleveland Indians vs. Chicago Cubs): 16.1/26 (#1)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. FROM NBC
    NBC Sports coverage of the “Sunday Night Football” game featuring the Philadelphia Eagles at the Dallas Cowboys averaged an 11.6 rating, 18 share from 8:30 p.m.-midnight ET in metered-market households (not including digital data), peaking at 12.5/23 from 11:30 p.m.-midnight.

    The 11.6/18 overnight for the Eagles-Cowboys game is third-highest of seven NBC “SNF” games running on same night as World Series.

    Top markets for Eagles-Cowboys on NBC: Dallas 34.9/54; Philadelphia 32.8/48; San Antonio 26.3/40; Austin 21.4/35; Albuquerque 19.8/29; Norfolk 18.1/27; Richmond 17.3/26; New Orleans 16.0/22; Memphis 15.3/21; Houston 14.4/23; and Oklahoma City 14.4/21.

    NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

    • ABC should either rebuild Sunday anew with 3 new hourlong shows or move one or two of its established shows to the night. These figures are dire.

      Always an issue for CBS with NFL overruns. That 10pm slot really isn’t 10pm. It’s either 10:30pm or 10:59pm or if the network chooses, complete preemption.

      • I wonder if ABC should go the movie route.

        It drives me crazy. I knew that that was going to happen when the moved it to Sundays. As bad as Pure Genius debuted this past Thursday, maybe they should have left well enough alone.

          • Elementary did poorly from the get-go. It was in part responsible for CBS’ Thursdays dip and continues not to deliver.

            A great example of a show that’s kept alive because its producers have a special relationship at the network and the syndication sales people are worried sick their jobs will disappear if every flops gets canned before it gets to 100 episodes.

        • I never criticize taking a shot (even with a clearly awful show). It’s still better than renewing flops.

          Of course, if you just move the flop, little is gained.

      • Glad to see you say it. 🙂

        I’ve been in favor of clearing the dead wood for a long time, and renewing flops just leads to where ABC is at now.

    • Speaking of which, on FOX a promo for a new episode of The Simpsons “coming up next” was followed by a re-run a few weeks ago. How’s that for getting audiences annoyed..? 😉

  2. I’m not a baseball fan. However, I would like the Cubs to win the World Series because they simply deserve to win.