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Cutting the cord won’t be easy for HBO

How can the network expand its HBO Now streaming service to compete with Netflix without damaging its cable platform?

From Campaign US:

As a fan of “Curb Your Enthusiasm,” I was certainly happy to hear the news of an upcoming ninth season on HBO in 2017. After a six-year absence, “Curb” will go down in the record books as the TV show with the longest hiatus between seasons in history.

“Curb,” of course, is one of the reasons why HBO is still the prime example of a network brand built via quality programming. It boasts current hits like “Game of Thrones,” “Veep,” “Girls” and “Silicon Valley,” and classics like “The Sopranos,” “Sex and the City,” “Entourage,” “The Newsroom,” and “True Blood.” While there have been a few exceptions over the years, anything original airing on HBO seems to have an automatic creative edge. But as cord cutters continue to source their TV programming via Internet-based services, the business of cable as we know it is in danger of extinction, and even HBO’s impressive content might not be enough to keep its nascent streaming service afloat.

For more at Campaign US, click here

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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