Posted in:

You Tube Orders ‘Best.Cover.Ever.’

Series Expected to Debut at the End of the Year

YouTube has greenlit a competition series called from Ryan Seacrest Productions and Endemol Shine North America called “Best.Cover.Ever.” that will shine a spotlight on up-and-coming musicians. Hosted and executive produced by Ludacris, the series will give musicians the opportunity to record covers of popular songs from recording artists including the Backstreet Boys, Demi Lovato and Jason Derulo, culminating in a duet between the winner and each recording artist.

“YouTube is the best place for emerging musicians to be discovered, and “Best.Cover.Ever.” will encourage these artists to go for their dreams alongside the best in the business,” said YouTube global head of original content Susanne Daniels. “We’re thrilled that Ryan Seacrest will give new talent the opportunity to shine in front of over 1 billion fans around the world.”

Seacrest added, “Cover songs are a terrific vehicle to help discover fresh talent, and YouTube is the perfect platform to do it. These new young artists will also have the chance to work alongside some of the most renowned musicians in the world, which we hope will generate some great experiences for the artists and contestants alike, and in turn produce some memorable performances.”

The competition kicks off Wednesday with calls for submissions from the Backstreet Boys, Lovato and Derulo. They will ask emerging musicians to upload covers of their hits — “As Long As You Love Me,” “Confident” and “Trumpets” — to YouTube through May 19. Other musicians including will add their songs to the mix at a later date.
More details about the competition, including rules for submitting videos, visit TheBestCoverEver.com.

Tweet about this on Twitter9Share on Facebook0Share on Google+0Share on Reddit0Email this to someone

Written by Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

2669 posts