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Disappointing Start for ‘The Family’ on ABC

'Life in Pieces' on CBS and 'Shades of Blue' on NBC Exhibit Ratings' Muscle

THURSDAY, MARCH 3, 2016

OVERNIGHT RATINGS SCORECARD

Household Rating/Share
Fox: 6.0 rating/9 share, CBS: 4.8/ 8, ABC: 4.5/ 7, NBC: 2.2/ 3, CW: 1.2/ 2

Percent Change From the Year-Ago Oscar Night (3/01/15):

CW: +140, Fox: +28, CBS: -29, ABC: -32, ABC: -53

—–

-Winners:

“The Big Bang Theory” R (CBS), “Life in Pieces” (CBS), “American Idol” (Fox), “Grey’s Anatomy” (ABC), “Mom” (CBS), “Shades of Blue” (NBC)

-Disappointing Start:
“The Family (ABC)

-Losers:
“You, Me and the Apocalypse” (NBC), “The 100” (CW)

—–

Ratings Breakdown:
Two-hours of “American Idol” lifted Fox into Thursday overnight dominance, with a 6.0 rating/9 share in the household overnights from 8-10 p.m. The peak half-hour was a 6.3/10 at 8:30 p.m.

In series-premiere news, ABC drama “The Family” was moderately sampled at a second-place 4.3/ 7 at 9 p.m. Comparably, this was six percent below regularly scheduled “Scandal” one week earlier (4.6/ 7 on Feb. 25), which translated into 5.85 million viewers and a 1.7 rating/6 share in adults 18-49 based on the Live + Same Day data. And the overnight household retention out of lead-in “Grey’s Anatomy” (#3: 5.7/ 9) was acceptable at 75 percent. But “Scandal” on the year-ago evening scored a 7.3/11 in the household overnights. Competing NBC pre-empted “The Blacklist” for an encore telecast of “Blindspot” (1.6/ 2). And given that most new series drop by 10 to 20 percent in week two, expect notable erosion for “The Family” in its regularly scheduled Sunday 9 p.m. hour (effective this weekend).

Overall, this was a disappointing start for “The Family.”

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Airing out of “The Family” debut was deteriorating “How To Get Away With Murder” at a 3.5/ 6 at 10 p.m., which was 43 percent below the 6.1/11 for the series-premiere of “American Crime” on the year-ago evening.

Only three-tenths of a household rating point separated the 10 p.m. hour as follows:

“Elementary” (CBS): 3.8/ 6
-“How To Get Away with Murder” (ABC): 3.5/ 6
-“Shades of Blue” (NBC): 3.4/ 6

Particularly positive for already renewed “Shades of Blue” was overnight growth out of a repeat of aforementioned “Blindspot” (1.6/ 2) of 112 percent.

Earlier in the evening on NBC, however, was a mere 1.6/ 3 for temporary time period occupant “You, Me and the Apocalypse.”

Top-rated for the evening despite airing an encore was “The Big Bang Theory” on CBS at a 6.4/10 at 8 p.m. And improved retention of 83 percent for an original installment of “Life in Pieces” at 8:30 p.m. (#3: 5.3/ 8) all but guarantees a second season renewal.

Next on the Eye net was “Mom” at a consistent 5.0/ 8 (#2) at 9 p.m., followed by grating “2 Broke Girls” at a 4.2/ 7 (#2t) at 9:30 p.m. With over 100-episodes already produced, I personally vote to end “2 Broke Girls” this season.

Over at The CW, “D.C. Legends of Tomorrow,” which is not the same success as “The Flash” or “Arrow,” sunk to a series-low 1.5/ 2 in the household overnights from 8-9 p.m. And that led into a 0.9/ 1 for “The 100” at 9 p.m., which is inching closer to cancellation.

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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    • I will admit that I actually paid attention to the one review I saw about it and that review was absolutely scathing. I don’t usually pay too much attention to reviews but this one was so bad that I didn’t ignore it.

  1. How to get away with murder is so so good but you really have to put in the time to watch from the beginning and it is one of the shows that has paid off big time– just an incredible roller coaster ride

  2. Given that 2 Broke Girls matched the same 18-49 demo numbers as Mom (1.7), odds are it will probably be back. (I will say it again, the lack of even semi-decent multi camera sitcoms has me routing for its return)

    • I miss the multi-cam format being the dominant one. There have been few single cams that I have really liked, Modern Family being the stand-out for me, although it is tired.

      • Me too Louis I really miss the multi-cam format dominating TV production for comedies as I just haven’t liked many single-cams they look like cheap movies to me but I’ve liked some over the years but multi-cams is my main genre. I’m so glad that Netflix kept Fuller House’s format as a multi-cam. There should be a place for both formats to succeed on each network. I’m hoping that NBC can find a hit multi-cam soon and maybe FOX try their hand at it again since they haven’t succeeded at all with the single-cam genre since Malcolm in the Middle.

    • From a numbers perspective…yes, I imagine 2 Broke Girls will be back. But this show is just so bad.

    • I’m at a point now where I want every multi-cam on TV to succeed since they’ve falling behind the single-cams in production in the past 10 years.

  3. Just watched online since I was watching the debate when it aired live on Thursday. It was a very compelling mystery that is right up there with the best new dramas on television. Great cast and enough red herrings to keep my tuning in each week if the quality continues. Less frenetically paced and more grounded than most of Shonda Rhime’s dramas and not quite as soapy in tone

  4. Very happy to see such high retention for Life In Pieces…one of the few well-written comedies on tv. Makes me laugh every week.