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Ellen is Tops, but Rachel Maddow Makes a Strong Social Impact


One of the more notable items on television for the week of March 13th was The Rachel Maddow Show on MSNBC. On Tuesday, March 14, Maddow boldly promoted a “breaking” revelation, devoting the episode to President Donald Trump’s two-page 1040 tax form from 2005.

According to leading social media measurement platform Shareablee, Inc., Rachel Maddow rose to 1.2 million social actions for the week, with 46 posts, cracking into the Top 10 at #9 overall across all broadcast and cable. Facebook drove 87% of the total engagement. According to Nielsen, the episode’s 4.13 million viewers was a new individual telecast viewing record for the nightly hour of news. Widely criticized, however, for not revealing all that much, that record-sized audience for The Rachel Maddow Show plummeted by 36% one night later.

Back at #1, feel- good syndicated The Ellen DeGeneres Show from Warner Bros. Domestic Television Distribution in daytime remained a social media monster, leading the rankings with 7.7 total actions (79% driven by Instagram).

Well below Ellen, and #2 in daytime talk, were Kathie Lee Gifford and Hoda Kotb on the 4th hour of NBC’s Today with 266,237 total actions. While on-air changes may result upon the arrival of Megyn Kelly on Today next fall, Kathie Lee and Hoda are unlikely to be impacted.

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Written by Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US ( Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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