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Eva Longoria Developing Comedy ‘940 Saturdays’ Based on Parenting Book

Proposed Series Follows Three Families Who Band Together and Enjoy the Weekends

“Telenovela” star Eva Longoria is returning to the sitcom world, but behind the camera. The former “Desperate Housewives” actress is developing a potential new comedy for ABC based on the 2014 book by Harley Rorbart, “940 Saturdays.” The story is based on the “940 Saturdays from the day your child is born to the day they turn 18-years-old. The show would follow three families who band together to enjoy — and survive — those 940 weekends.”

The TV adaptation will be written by writers Chrissy Pietrosh and Jessica Goldstein, who are reuniting with Longoria, after co-creating “Telenovela.”

Longoria and her producing partner Ben Spector will serve as executive producers by way of their UnbeliEVAble Entertainment, which is behind the project with Universal Television where the production company is under a deal. Longoria and Spector are already in business with ABC as executive producers on the proposed “Magnum P.I.” reboot, which is in development at the network.

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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