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The Fred Rogers Company Teams Up with Bezos Family Foundation’s Vroom

Sponorship Deal for Animated PBS Series 'Daniel Tiger's Neighborhood'

Vroom, an initiative of the Bezos Family Foundation, has teamed up with The Fred Rogers Company on a sponsorship of the animated PBS KIDS series “Daniel Tiger’s Neighborhood.” Included will be sixteen 15-second underwriting credits created by Vroom to empower parents and caregivers by showing them how to turn the moments they spend with their young children into great brain building opportunities. The new spots, which begin airing on PBS Kids tomorrow, will bookend each episode of the show as Vroom’s recognition videos and feature different tips, incorporating topics such as how to foster creativity and communicate effectively.

In addition to messaging on PBS KIDS’ broadcast and digital channels, the new partnership will deliver special learning resources directly to parents and caregivers during “Daniel Tiger’s Neighborhood” and “Be My Neighbor Day” community events, which are taking place in collaboration with ten PBS stations across the country in 2017.

“Our mission with Daniel Tiger’s Neighborhood is to foster positive and productive communication and learning opportunities between parents and preschoolers, and Vroom’s emphasis on the power of interactivity among kids and families makes this pairing the perfect match,” said Paul Siefken, Vice President, Broadcast and Digital Media, The Fred Rogers Company. “We greatly appreciate the support from Vroom, and we share their dedication to helping caregivers from coast-to-coast make the most of their everyday interactions with the children in their lives.”

“We are excited to collaborate with The Fred Rogers Company, and Daniel Tiger’s Neighborhood’s emphasis on parent-child engagement and strong focus on early childhood development make it the perfect fit for Vroom,” added Jackie Bezos, President, Bezos Family Foundation. “Any moment is an opportunity to help build healthy brain development in children, so we’ve customized Vroom broadcast spots to provide families with easy-to-use brain building tips and activities based on the latest neuroscience research.”

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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