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‘Frequency’ Disappoints on The CW; Other Wednesday Network Newbies Remain More Promising

UPDATED WEDNESDAY RATINGS SCORECARD

What follows are the fast affiliate results for Wednesday, October 12 broken out by network and by each half-hour.

-Total Viewers:
Fox: 7.89 million, CBS: 7.79, ABC: 6.62, NBC: 5.76, CW: 1.53

-Adults 18-49:

Fox: 2.6 rating/9 share, ABC: 1.8/ 6, CBS: 1.6/ 6, NBC: 1.3/ 5, CW: 0.5/ 2

———-

-Winners:
Survivor (CBS), Lethal Weapon (Fox), The Goldbergs (ABC), Speechless (ABC), Empire (Fox), Modern Family (ABC)

-Losers:
Frequency (CW), Code Black (CBS)

—–

8:00 p.m.

ABC – The Goldbergs
Viewers: 6.40 million (#2), A18-49: 1.8/ 7 (#2)

CBS – Survivor
Viewers: 8.83 million (#1) million (#2), A18-49: 1.9/ 8 (#1)

NBC – Blindspot
Viewers: 5.56 million (#4), A18-49: 1.1/ 4 (#5)

Fox – Lethal Weapon
Viewers: 6.29 million (#3), A18-49: 1.7/ 7 (#3)

CW – Arrow
Viewers: 2.04 million (#5), A18-49: 0.7/ 3 (#5)

———-

8:30 p.m.

ABC – Speechless
Viewers: 5.99 million (#3), A18-49: 1.8/ 6 (#3)

CBS – Survivor
Viewers: 9.20 million (#1) million (#2), A18-49: 2.0/ 7 (#1t)

NBC – Blindspot
Viewers: 5.29 million (#4), A18-49: 1.1/ 4 (#4)

Fox – Lethal Weapon
Viewers: 7.10 million (#2), A18-49: 2.0/ 7 (#1t)

CW – Arrow
Viewers: 1.86 million (#5), A18-49: 0.7/ 2 (#5)

—–

9:00 p.m.

ABC – Modern Family
Viewers: 7.45 million (#3), A18-49: 2.4/ 8 (#2)

CBS – Criminal Minds
Viewers: 8.52 million (#2) million (#2), A18-49: 1.8/ 6 (#3)

NBC – Law & Order: SVU
Viewers: 5.61 million (#4), A18-49: 1.3/ 5 (#4)

Fox – Empire
Viewers: 9.21 million (#1), A18-49: 3.4/11 (#1)

CW – Frequency
Viewers: 1.18 million (#5), A18-49: 0.4/ 1 (#5)

———-

9:30 p.m.

ABC – black-ish
Viewers: 5.88 million (#3), A18-49: 1.8/ 6 (#2)

CBS – Criminal Minds
Viewers: 8.20 million (#2) million (#2), A18-49: 1.7/ 6 (#3)

NBC – Law & Order: SVU
Viewers: 5.81 million (#4), A18-49: 1.4/ 5 (#4)

Fox – Empire
Viewers: 9.38 million (#1), A18-49: 3.4/11 (#1)

CW – Frequency
Viewers: 1.05 million (#5), A18-49: 0.3/ 1 (#5)

———-

10:00 p.m.

ABC – Designated Survivor
Viewers: 7.23 million (#1), A18-49: 1.7/ 6 (#1)

CBS – Code Black
Viewers: 6.15 million (#2), A18-49: 1.1/ 4 (#3)

NBC – Chicago PD
Viewers: 6.13 million (#3), A18-49: 1.4/ 5 (#2)

———

10:30 p.m.

ABC – Designated Survivor
Viewers: 6.78 million (#1), A18-49: 1.6/ 6 (#1)

CBS – Code Black
Viewers: 5.82 million (#3), A18-49: 1.0/ 4 (#3)

NBC – Chicago PD
Viewers: 6.15 million (#2), A18-49: 1.4/ 5 (#2)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. FROM THE CW

    Last night’s ARROW rose +4% in total viewers (1.95M) over its season premiere episode last week and held steady in all key demos (0.6/3 in A18-34, 0.7/3 in A18-49).

    ARROW matched NBC in the hour in A18-34, and also ranked #3 in M18-34 (0.8/4, tie).

    FREQUENCY also held even in A18-34 (0.3/1) with last week’s series debut.

    In Live + 3 Day delayed viewing, last week’s ARROW premiere rose +49% in total viewers, +57% in A18-34, and +65% in A18-49 over its L+SD totals. FREQUENCY saw gains of +34% in total viewers, +36% in A18-34, and +35% in A18-49.

  2. FROM ABC

    ABC Wednesday Prime (8-11pm – 6.6 million and 1.8/6 in AD18-49): For the 4th straight week this season, ABC scored the #2 position on Wednesday in Adults 18-49 (1.8/6) to an Empire-fueled Fox, leading by double digits over CBS (+13% over Survivor/Criminal Minds/Code Black = 1.6/6) and NBC (+38% over Blindspot/L&O: SVU/Chicago PD = 1.3/5). Narrowing the gap week to week with Fox’s Empire on the night by another 2-tenths to come within 1.0 rating point, ABC’s Modern Family finished as the night’s #2 TV show in Adults 18-49 (2.4/8).

    · Continuing to gain audience on the night, ABC’s Wednesday grew year to year for the 4th straight Wednesday in Total Viewers (+10%) and remained even with Adults 18-49 (6.0 million and 1.8/6 on 10/14/15). In fact, ABC was the only major net to add audience from the year-ago night.

    · ABC’s Wednesday 8-10pm comedy block was up 6% week to week in Adults 18-49 (1.9/7 vs. 1.8/7). The Goldbergs held even (1.8/7), Speechless held even (1.8/6), Modern Family grew 9% for a best-since-premiere rating (2.4/8 vs. 2.2/8) and black-ish surged 20% to a best-since-premiere rating (1.8/6 vs. 1.5/5). The #1 series at 10pm, ABC’s Designated Survivor held exactly even week to week in Adults 18-49 (1.6/6).

    · For the freshman series’ 4th consecutive telecast, Designated Survivor brought in viewers to ABC over its lead-in at 10pm (+1.1 million) and ranked as the #1 series in Wednesday’s final hour among Total Viewers (7.0 million) and Adults 18-49 (1.6/6), besting NBC’s Chicago PD (6.1 million and 1.4/5) and CBS’ Code Black (6.0 million and 1.1/4). Improving its slot by wide margins, the new ABC drama was up in the hour from the year ago night by 56% in Total Viewers and 45% in Adults 18-49 (4.5 million and 1.1/4 for Nashville on 10/14/15).

    Designated Survivor Posts 3 Biggest-Ever L3 Lifts: The third episode of ABC’s Designated Survivor scored the series’ largest playback build yet in Total Viewers, spiking +75% over its L+SD tally after just 3 days of TV playback (up from +69% the prior week and +53% for its debut). The new ABC drama has grown by more than +5.0 million viewers in L+3 playback for 3 straight telecasts and now claims the three largest Total Viewer L+3 increases on any network of the new season so far. With L+3 lifts of +75% in Total Viewers and +81% among Adults 18-49, Designated Survivor was last Wednesday’s #1 broadcast gainer, topping the playback increases of Fox’s Empire (+33% and +38%, respectively).

  3. FROM NBC

    “Chicago P.D.” (1.4/5 in 18-49, 6.1 million viewers overall from 10-11 p.m. ET):
    · Grows +8% versus last week’s 1.3 in these prelim fast-affiliate ratings in 18-49 and retains 100% of last week’s 1.4 in official nationals.

    · In total viewers (6.138 million), retains 99% of both last week’s 6.170 million in fast-affiliate ratings and 6.218 million in official nationals.

    · Finishes within 0.2 of a point of ABC’s “Designated Survivor” in the time period in adults 18-49 (1.4 vs. 1.6), equaling last week’s closest-yet finish to the ABC drama (also 1.4 vs. 1.6 in official nationals).

    · Ranks #2 or tied for #2 in the time period among ABC, CBS and NBC in most key measure and ties for #1 in women 18-34 with “Designated Survivor” (1.0 each).

    · Tops CBS’s “Code Black” in the time period in adults 18-49, adults 25-54, adults 18-34 and total viewers.

    · Despite the 10 p.m. hour, grows half-hour to half-hour in adults 25-54 (1.7 to 1.8) and total viewers (6.129 million to 6.148 million) while “Designated Survivor” and “Code Black” decline in both categories.

    · Will add significant viewership via time-shifting and VOD – “Chicago P.D.” is increasing by +73% in 18-49 rating so far this season going from L+SD to L+7 (from a 1.5 to a 2.6) and 3.9 million viewers overall (6.4 million to 10.3 million)..

    “Law & Order: Special Victims Unit” (1.4/5 in 18-49, 5.7 million viewers overall from 9-10 p.m. ET):
    · Increases by +8% versus last week’s 1.3 in these prelim fast-affiliate ratings and retains 100% versus last week’s 1.4 in official nationals.

    · In total viewers (5.707 million), is up versus last week’s 5.705 million in fast-affiliate ratings while retaining 99% of last week’s 5.757 million in official nationals.

    · Is up +8% versus what the show was averaging at the end of last season in 18-49 (1.4 vs. 1.3 during the May sweep).

    · Will add substantial viewership via time-shifting and VOD – “SVU” has grown by +81% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.6 to a 2.9) and more than 3.7 million viewers overall (6.5 million to 10.3 million).
    · Upscale: “SVU” is generating a solid upscale audience, indexing at a 109 among adults 18-49 living in $100K+ homes.

    “Blindspot” (1.1/4 in 18-49, 5.4 million viewers overall from 8-9 p.m. ET):
    · Retains 97% of last week’s 5.613 million viewers in these prelim fast-affiliate ratings and 95% of last week’s 5.708 million in official nationals.

    · Will add significant viewership via time-shifting and VOD – “Blindspot” has increased by +71% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.4 to a 2.4) and 3.4 million viewers overall (6.1 million to 9.5 million).

    · Upscale: Is delivering a strong upscale audience, indexing at a 121 among adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes).

    In Late-Night Metered Markets Wednesday Night:

    “Late Night with Seth Meyers,” originating this week from Washington, D.C., scored its highest Wednesday rating in more than six months in metered-market households. Last night’s 1.4 is “Late Night’s” highest for a Wednesday since March 23 (1.4) and the last time late night rated higher in the metered markets on a Wednesday was March 2 (1.5). Meyers’ guests Wednesday were Vice President Joe Biden, Dr. Jill Biden and musical guest Sturgill Simpson.

    In national results for Monday’s first show from Washington, D.C., “Late Night” delivered its 2nd most-watched Monday in 10 months (1.682 million, second-best since Dec. 14, 2015, 1.734 million), trailing over that span only the Sept. 26 telecast (1.750 million), the night Seth went live following the first Presidential debate.

    Last night, “The Tonight Show Starring Jimmy Fallon” matched its highest Wednesday rating (2.6 in metered-market households) since July 13 (2.7). Fallon’s guest Wednesday were Bryan Cranston, Dakota Fanning and musical guest Barry Gibb.

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.6/7; “Late Show with Stephen Colbert,” 1.7/4 with an encore; and ABC’s “Jimmy Kimmel Live,” 1.9/5.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.7/4; “Late Show,” 0.3/2 with an encore; and “Jimmy Kimmel Live,” 0.6/4.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.2/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 1.4/5 in metered-market households; CBS’s “Late Late Show,” 0.9/3 with an encore. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.4/3 in 18-49; “Late Late Show,” 0.2/1 with an encore.

    · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in metered-market households and a 0.2/3 in adults 18-49 in the 25 markets with local people meters.

    NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

  4. I fear for Frequency and Especially No Tomorrow’s future, with the ratings they’ve dropped, especially No Tomorrow going from a 1.1 (from The Flash) to a 0.2, that’s very disappointing, and i was starting to like the Latter Show too.

    • I don’t think either one deserve a second season. I assume lucky for the CW, they put a lot of shows on “the bench” for mid season to replace them. No Tomorrow is really really screwing up the Flash lead in. Arrow has dropped a lot itself

      • Supergirl did not help No Tomorrow either. That show has gotten Ultimate rejections from 2 shows now. Its a major dud

    • Demo numbers serve only to obscure the reality of the ratings.

      But in this case they’re all doing poorly so, as usual, CW will pick the politically favored.

  5. Bright spots of new shows: Speechless, Designated Survivor.

    Low spots for new shows: Frequency

    ABC has to be really happy to actually win the slot on Wednesday at 10PM. Something it literally never did in Nashville’s history. Seems a lot of folks have tuned out of Code Black this season after the changes. Has Rob Lowe killed yet another show? Lol. He is turning in to the Summer Glau of shows now LOL

    Blindspot is doing maybe 0.1 Demo point better than Mysteries of Laura with less viewers. Was it really worth it?

    • Those low ratings really aren’t bright spots. When you beat flops with a slightly smaller flop, you’re still not doing well.

      At this super-low level of ratings winning your time slot is nice to put in the PR release, but it’s not enough.

      Blindspot is a dud and since advertisers pay for viewers it was REALLY not worth it (except that the favored producer got a big paycheck and that’s worth all the money Comcast can waste…)

      I realize I’m throwing all those shows in the same floppy basket, but that’s the reality that’s obscured by looking at who does ever so slightly not as bad…

      Rob Lowe is nothing like Summer Glau. 😉 He’s a wonderful actor whom people like to watch. He just keeps picking bad shows (then again it’s not like there’s a bunch of great shows to pick from if you want to work…)

      • I’ve been around the block a long long time back when Marc had the PI Feedback page long before the previous page and I can assure you Rob Lowe is turning in in to the Summer Glau of shows. Jump on board and instant drop in ratings and cancellation.

        But I do remember last year you said Empire was a flop despite rising week to week for no reason. Though I have yet to figure out what you consider a ratings success. I do know you do not factor anything of the present years in to consideration such as DVR playback or anything.

        • I was trying to be subtle, but I have failed (my fault not yours 🙂 ).

          My meaning was that Rob Lowe is a good actor loaded with charisma. Summer Glau not so much.

          Summer Glau fail in part because she’s in them.

          Rob Lowe’s shows fail in spite if his being in them.

          Going back, a better comparison would have been Debrah Farentino who starred in many shows that didn’t do well in spite of her compelling performances.

          You are not remembering correctly what I said when Empire did its first season.

          I said it wasn’t at hit levels except the last episode (but was reluctantly impressed by the weekly progression).

          Sadly for FOX, as soon as it reached hit-levels, it started sliding in season two and now it’s just solid (which for FOX is a super-mega-hyper-hit).

          I factor everything of the “present years” in my determinations. Not sure why you keep saying otherwise.

          DVR numbers do not change a hit into a flop or vice-versa.

          All those “great percentage increase” are just PR spin as (as I’m sure you realize), you get a bigger percentage increase with a lower base).

          High DVR usage, however, is a great predictor of future lower ratings (as I’ve said many times but apparently that doesn’t qualify as “present years” because it disagrees with the spin)…

          Low re-run numbers are also great predictors of a dire ratings future, but this has existed for years.

          High re-run numbers is a sign of a show that will at least maintain its levels or perhaps increase.

          As for the “anything”, no I don’t think Twitter volume is important because it clearly completely unrelated to ratings.

          The fact it’s used as an excuse to renew flops notwithstanding.

          I will also not lower the bar constantly just because most shows are horrid messes audiences don’t want anything to do with. I am adapting to the new low-quality “present years”, but I guess that also won’t count… 😉

  6. What a desolate night!

    Empire leads but does not triumph and helps carry Lethal Weapon to less-than-mediocre results…

    Designated Survivor stopped its slide (at least for now) but at a level far removed from the hit ABC needs (and will claim it got!)

    Code Black and Chicago PD are similarly ratings-challenged (but to please the Chicago fans, Code Black benefits from a better lead-in).

    The CW shows are DOA as per usual.

    The ABC comedies are not performing at the level ABC pretends they are and Speechless is the weakest (and Channing Dungey just ordered 9 more!!)

    Just disastrous for all.