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Friday Final Nationals: Rio 2016 on NBC Lowest-Rated Summer Olympics Opening Ceremony Since Barcelona 1992

Least-Watched Summer Olympics Opener Since Athens 2004

On this Friday night and for the following 16 nights, NBC will rule television with its coverage of the “2016 Summer Olympics” from Rio de Janeiro in Brazil.

The Opening Ceremony, though, got the Games off to a slow start — it drew 35 percent below the record 40.7 million viewers from London 2012 and 24 percent below 34.9 million from Beijing 2008 (but 4 percent above 25.4 million from Athens 2004). In terms of household ratings, only Barcelona 1992 (13.8 rating/22 share) delivered lower numbers than Rio 2016 for a Summer Games opener since 1984.

Half-hours for ‬“Rio 2016 Summer Olympics Opening Ceremony” were, as follows:

‪8:00-8:30 ‬
Household rating/Share: 13.9/28
Viewers: 26.193 million
adults 18-34: 5.5 rating/31 share
adults 18-49: 7.1 rating/32 share
adults 25-54: 8.5 rating/32 share

‪8:30-9:00 ‬
Household rating/Share: 15.0/29
Viewers: 29.048 million
adults 18-34: 6.2 rating/32 share
adults 18-49: 8.1 rating/34 share
adults 25-54: 9.7 rating/34 share

‪9:00-9:30 ‬
Household rating/Share: 15.0/28
Viewers: 29.001 million
adults 18-34: 6.2 rating/31 share
adults 18-49: 8.1 rating/32 share
adults 25-54: 9.7 rating/32 share

‪9:30-10:00 
Household rating/Share: 15.6/29
Viewers: 30.089 million
adults 18-34: 6.4 rating/31 share
adults 18-49: 8.5 rating/32 share
adults 25-54: 10.1 rating/32 share

‪10:00-10:30 
Household rating/Share: 14.4/27
Viewers: 27.736 million
adults 18-34: 6.2 rating/30 share
adults 18-49: 8.0 rating/30 share
adults 25-54: 9.5 rating/30 share

10:30-11:00
Household rating/Share: 12.0/24
Viewers: 22.588 million
adults 18-34: 5.2 rating/26 share
adults 18-49: 6.7 rating/26 share
adults 25-54: 8.0 rating/26 share

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Friday, August 5, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.0/4 3005 0.4/2 0.6/2 0.9/3
8:00 Shark Tank (r) 249 94 2.0/4 2932 0.4/2 0.6/3 0.8/3
9:01 What Would You Do? (r) 249 94 1.8/3 2713 0.5/2 0.6/2 0.9/3
10:00 20/20 249 94 2.3/4 3365 0.4/2 0.6/2 1.0/3
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.6/5 3788 0.3/1 0.5/2 0.7/2
8:00 NCIS: Los Angeles (r) 254 94 2.5/5 3614 0.3/1 0.5/2 0.7/3
9:00 Hawaii Five-0 (r) 252 93 2.4/4 3502 0.3/1 0.5/2 0.7/2
10:00 Blue Bloods (r) 254 94 2.9/6 4246 0.3/1 0.5/2 0.7/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 14.3/27 26488 5.9/30 7.7/31 9.2/31
8:00 Rio Summer Olympics Opening Ceremony (s) (thru 11:24) 242 94 13.9/27 26488 5.8/30 7.5/30 9.0/30
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.9/2 1309 0.3/1 0.4/2 0.6/2
8:00 MasterChef (r) 255 94 0.8/2 1247 0.3/1 0.4/2 0.5/2
9:00 MasterChef (r) 255 94 0.9/2 1370 0.3/1 0.5/2 0.6/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.5/1 843 0.2/1 0.2/1 0.2/1
8:00 Masters of Illusion (r) 247 92 0.5/1 819 0.2/1 0.2/1 0.2/1
8:30 Masters of Illusion (r) 247 92 0.5/1 761 0.1/1 0.2/1 0.2/1
9:00 Penn & Teller: Fool Us (r) 247 92 0.6/1 897 0.2/1 0.2/1 0.3/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.9/2 1644 0.5/2
7:00 La Rosa de Guadalupe 0.8/2 1427 0.6/3
8:00 Un Camino Hacia El Destino 1.1/2 1871 0.6/3
9:00 Tres Veces Ana 1.0/2 1694 0.6/2
10:00 Tres Veces Ana 0.8/2 1369 0.5/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.1/0 238 0.1/0
7:00 Mi Corazon es Tuyo 0.2/0 414 0.2/1
8:00 Cine Heridas Punzantes (2014) 0.1/0 234 0.1/0
10:00 40 y 20 0.1/0 258 0.1/0
10:30 40 y 20 0.1/0 232 0.1/0

Sub-Demo Breakdowns – Friday 08/05/16

20/20” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.3/1
Women 18-49: 0.8/3
Men 18-49: 0.5/2

Rio Olympics: Opening Ceremony” (NBC)
Women 18-34: 6.2/29
Men 18-34: 5.3/30
Women 18-49: 8.0/30
Men 18-49: 7.0/30

Bring It!” (Lifetime)
Women 18-34: 0.64
Men 18-34: 0.18
Women 18-49: 0.56
Men 18-49: 0.20

The Rap Game” (Lifetime)
Women 18-34: 0.72
Men 18-34: 0.18
Women 18-49: 0.60
Men 18-49: 0.20

Real Time with Bill Maher” (HBO)
Women 18-34: 0.11
Men 18-34: 0.21
Women 18-49: 0.19
Men 18-49: 0.37

Cable Rankings – Friday 08/05/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Friday, August 5:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
42 21 KING OF THE HILL ADSM 8:00 PM 30 823 0.27
53 22 KING OF THE HILL ADSM 8:30 PM 30 745 0.27
28 10 CLEVELAND SHOW ADSM 9:00 PM 30 970 0.34
9 3 AMERICAN DAD ADSM 9:30 PM 30 1366 0.46
7 2 FAMILY GUY ADSM 10:00 PM 30 1460 0.56
4 1 FAMILY GUY ADSM 10:30 PM 30 1606 0.67
35 67 ANDERSON COOPER 360 CNN 8:00 PM 60 888 0.16
61 92 CNN TONIGHT CNN 9:00 PM 60 712 0.13
28 41 ALASKAN BUSH PEOPLE SPC DISC 8:00 PM 60 970 0.21
22 35 ALASKAN BUSH PEOPLE DISC 9:00 PM 60 1070 0.23
45 57 ALASKAN BUSH PEOPLE DISC 10:00 PM 60 808 0.18
41 42 SOFIA THE FIRST DISJR 8:00 PM 25 837 0.21
47 51 SO MUCH YOU CAN DO DISJR 8:25 PM 5 783 0.20
59 63 LION GUARD DISJR 8:30 PM 25 722 0.17
72 76 QUIET IS DISJR 8:55 PM 5 659 0.14
77 80 PJ MASKS DISJR 9:00 PM 25 651 0.14
71 86 DJ NIGHT LIGHT DISJR 9:25 PM 5 663 0.13
80 82 MICKEY MOUSE CLUBHOUSE DISJR 9:30 PM 25 627 0.14
83 75 DJ NIGHT LIGHT DISJR 9:55 PM 5 613 0.15
87 81 MICKEY MOUSE CLUBHOUSE DISJR 10:00 PM 25 584 0.14
92 84 DJ NIGHT LIGHT DISJR 10:25 PM 5 551 0.14
97 90 GOLDIE & BEAR DISJR 10:30 PM 25 508 0.13
75 94 TEXAS FLIP AND MOVE DIY 9:00 PM 60 653 0.11
92 96 TEXAS FLIP AND MOVE DIY 10:00 PM 60 551 0.11
10 45 STUCK IN THE MIDDLE DSNY 8:00 PM 30 1248 0.21
14 66 GIRL MEETS WORLD DSNY 8:30 PM 30 1130 0.16
17 62 GIRL MEETS WORLD DSNY 9:00 PM 30 1095 0.17
27 85 BIZAARDVARK DSNY 9:30 PM 30 1012 0.14
24 64 WALK THE PRANK DSNY 10:00 PM 30 1056 0.17
23 77 WALK THE PRANK DSNY 10:30 PM 30 1069 0.14
67 38 DINERS, DRIVE INS & DIVES FOOD 8:00 PM 30 682 0.22
31 13 DINERS, DRIVE INS & DIVES FOOD 8:30 PM 30 929 0.31
19 9 DINERS, DRIVE INS & DIVES FOOD 9:00 PM 30 1079 0.35
32 14 DINERS, DRIVE INS & DIVES FOOD 9:30 PM 30 925 0.30
38 12 DINERS, DRIVE INS & DIVES FOOD 10:00 PM 30 869 0.31
49 15 DINERS, DRIVE INS & DIVES FOOD 10:30 PM 30 771 0.29
1 58 THE O’REILLY FACTOR SPECIAL FOXNC 8:00 PM 60 2378 0.18
2 56 THE KELLY FILE SPECIAL FOXNC 9:00 PM 60 1961 0.19
3 73 HANNITY SPECIAL FOXNC 10:00 PM 60 1699 0.15
62 17 MOVIE DOWNLOAD: CAPTAIN AMERICA: THE FIRST AVENGER FX 8:00 PM 180 710 0.28
101 101 FAMILY FEUD (HARVEY) GSN 9:30 PM 30 483 0.09
18 18 REAL TIME WITH BILL MAHER HBO 10:00 PM 57 1085 0.28
95 68 BREAK HBO 10:57 PM 3 532 0.16
57 74 VINTAGE FLIP HGTV 8:00 PM 30 727 0.15
43 61 VINTAGE FLIP HGTV 8:30 PM 30 819 0.18
34 70 VINTAGE FLIP HGTV 9:00 PM 30 901 0.16
20 47 VINTAGE FLIP HGTV 9:30 PM 30 1074 0.20
12 37 HOUSE HUNTERS HGTV 10:00 PM 30 1158 0.22
11 29 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1215 0.25
64 71 ANCIENT ALIENS HIST 8:00 PM 60 699 0.16
46 54 ANCIENT ALIENS HIST 9:00 PM 60 791 0.19
48 50 ANCIENT ALIENS HIST 10:00 PM 63 778 0.20
63 46 DEADLY WOMEN ID 8:00 PM 60 701 0.20
56 39 DEADLY WOMEN ID 9:00 PM 60 729 0.22
44 36 PASSPORT TO MURDER ID 10:00 PM 60 812 0.23
78 59 BRING IT! FAN CHAT LIF 8:00 PM 58 631 0.18
39 32 BRING IT SHORT LIF 8:58 PM 2 848 0.24
15 8 BRING IT! LIF 9:00 PM 62 1126 0.38
12 7 RAP GAME LIF 10:02 PM 60 1158 0.41
99 78 MOVIE: KILLER COACH LMN 8:00 PM 120 500 0.14
33 95 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 902 0.11
26 91 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 1021 0.13
51 100 HARDBALL WITH C. MATTHEWS MSNBC 10:00 PM 60 756 0.10
85 25 RIDICULOUSNESS SSN8 MTV 10:00 PM 30 590 0.26
84 26 RIDICULOUSNESS SSN8 MTV 10:30 PM 30 608 0.25
52 60 FULL HOUSE NAN 9:00 PM 30 746 0.18
30 23 FULL HOUSE NAN 9:30 PM 30 967 0.26
25 20 FULL HOUSE NAN 10:00 PM 30 1024 0.27
21 16 FULL HOUSE NAN 10:30 PM 30 1072 0.29
40 89 ALL IN WITH CAM NICK 8:00 PM 30 846 0.13
36 65 GAME SHAKERS NICK 8:30 PM 30 883 0.17
90 98 SHIMMER AND SHINE NKJR 8:00 PM 30 562 0.11
86 99 WALLYKAZAM! NKJR 8:30 PM 30 587 0.10
66 79 PEPPA PIG NKJR 9:00 PM 30 696 0.14
70 88 PEPPA PIG NKJR 9:30 PM 30 670 0.13
81 83 DORA AND FRIENDS NKJR 10:00 PM 24 620 0.14
88 93 GO DIEGO GO NKJR 10:24 PM 24 565 0.12
98 97 WALLYKAZAM! NKJR 10:48 PM 24 505 0.11
94 69 LOVE THY NEIGHBOR OWN 9:00 PM 30 548 0.16
58 55 COPS SPIKE 8:00 PM 30 726 0.19
60 49 COPS SPIKE 8:30 PM 30 719 0.20
50 48 COPS SPIKE 9:00 PM 30 765 0.20
55 52 COPS SPIKE 9:30 PM 30 737 0.20
65 44 COPS SPIKE 10:00 PM 30 697 0.21
53 31 COPS SPIKE 10:30 PM 30 745 0.24
91 87 KILLJOYS SYFY 9:00 PM 60 554 0.13
73 72 DARK MATTER SYFY 10:00 PM 60 654 0.15
16 11 BIG BANG THEORY TBS 8:00 PM 30 1115 0.33
8 5 BIG BANG THEORY TBS 8:30 PM 30 1454 0.45
5 4 BIG BANG THEORY TBS 9:00 PM 30 1591 0.45
6 6 BIG BANG THEORY TBS 9:30 PM 30 1571 0.45
68 30 TBS PRIME MOVIE: RUSH HOUR TBS 10:00 PM 120 681 0.25
37 28 TNT BIG PICTURE MOVIES: OLYMPUS HAS FALLEN TNT 8:00 PM 120 875 0.25
100 53 TNT BIG PICTURE MOVIES: PIRATES OF THE CARIBBEAN: ON STRANGER TIDES TNT 10:00 PM 180 489 0.19
89 43 MODERN FAMILY USA 8:00 PM 30 564 0.21
82 40 MODERN FAMILY USA 8:30 PM 30 614 0.22
79 33 MODERN FAMILY USA 9:00 PM 30 630 0.23
69 27 MODERN FAMILY USA 9:30 PM 30 672 0.25
73 24 MODERN FAMILY USA 10:00 PM 30 654 0.26
76 19 MODERN FAMILY USA 10:30 PM 30 652 0.27
96 34 MARRIAGE BOOT CAMP: RS WETV 9:00 PM 60 518 0.23

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. Do you have Doki on Discovery Family please? it was the first time it fired on the Network aside from ion television.