Posted in:

Friday Final Nationals: Rio 2016 on NBCUniversal Networks Down 9 Percent from First Friday in London 2012 on NBC

From NBC Sports Group (full press release): For Friday’s primetime coverage, NBC Olympics’ Total Audience Delivery — calculating average minute viewing across broadcast, cable, and digital — had an average of 26.0 million viewers with an 15.0 household rating. The night was down 9 percent in viewership and down 7 percent in household rating from the first competition Friday in London 2012 (28.5 million viewers/16.2 household rating on August 3, 2012) when it had aired solely on NBC.

Top local markets for NBC Olympics Fri. night: Salt Lake 19.8/40; Indy 19.7/35; San Diego 18.9/36; Nashville 17.7/28; Norfolk 17.5/28

Locals for NBC Olympics Fri. night (#6-10): Columbus 17.2/31; St. Louis 17.2/31; Denver 17.0/37; Wash DC 17.0/34; Atlanta 16.9/30
 

Half-hours for ‬“Rio 2016 Summer Olympics-Friday” were, as follows:

‪8:00-8:30 ‬
Household rating/Share: 10.2/20
Viewers: 16.847 million
adults 18-34: 2.9 rating/16 share
adults 18-49: 4.0 rating/18 share
adults 25-54: 5.1 rating/19 share

‪8:30-9:00 ‬
Household rating/Share: 12.0/23
Viewers: 20.566 million
adults 18-34: 3.7 rating/20 share
adults 18-49: 5.2 rating/22 share
adults 25-54: 6.6 rating/23 share

‪9:00-9:30 ‬
Household rating/Share: 16.1/29
Viewers: 28.353 million
adults 18-34: 5.0 rating/26 share
adults 18-49: 7.3 rating/29 share
adults 25-54: 9.2 rating/30 share

‪9:30-10:00 
Household rating/Share: 16.2/29
Viewers: 28.811 million
adults 18-34: 5.3 rating/26 share
adults 18-49: 7.7 rating/29 share
adults 25-54: 9.6 rating/30 share

‪10:00-10:30 
Household rating/Share: 14.9/27
Viewers: 26.471 million
adults 18-34: 4.9 rating/24 share
adults 18-49: 7.3 rating/27 share
adults 25-54: 9.2 rating/29 share

10:30-11:00
Household rating/Share: 13.3/26
Viewers: 23.511 million
adults 18-34: 4.5 rating/23 share
adults 18-49: 6.6 rating/26 share
adults 25-54: 8.3 rating/27 share

Alex Rodriguez’s final game as a Yankee player barely registered nationwide on Fox (1.018 million) but did well on regional sports network YES (368,000 viewers) which only encompasses the New York market. In addition for YES, the game viewership peaked at 435,000 between 8:15-8:30 p.m. which featured A-Rod’s first at-bat of the game — an RBI double. (Source: YES Network)

For mobile users, you may scroll this table horizontally.




























* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Friday, August 12, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.0/4 3069 0.4/2 0.6/2 0.9/3
8:00 Shark Tank (r) 234 90 2.0/4 3176 0.5/3 0.7/3 0.9/3
9:01 What Would You Do? 241 91 1.8/3 2645 0.4/2 0.6/2 0.8/3
10:00 20/20 242 91 2.4/4 3378 0.4/2 0.7/2 0.9/3
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.5/5 3721 0.3/2 0.4/2 0.5/2
8:00 NCIS: Los Angeles (r) 254 94 2.4/5 3574 0.3/2 0.5/2 0.7/3
9:00 Hawaii Five-0 (r) 254 94 2.4/4 3558 0.3/2 0.5/2 0.7/2
10:00 Blue Bloods (r) 252 93 2.8/5 4030 0.3/2 0.5/2 0.7/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 13.8/26 24019 4.4/23 4.8/23 6.4/25
8:00 Rio Summer Olympics (s) (thru 11:08) 242 94 13.7/26 24019 4.4/23 6.4/25 8.0/26
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.7/2 1010 0.2/1 0.3/1 0.4/1
7:00 MLB Pre-Game (s) 0.7/2 986 0.2/1 0.3/1 0.4/2
7:58 MLB Baseball Tampa Bay @ N.Y. Yankees (A-Rod’s Final Game as a Yankee) (s) (thru 11:07) 234 91 0.7/2 1018 0.2/1 0.3/1 0.4/1
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.5/1 743 0.2/1 0.2/1 0.2/1
8:00 Masters of Illusion (r) 241 86 0.5/1 739 0.2/1 0.2/1 0.2/1
8:30 Masters of Illusion (r) 241 86 0.5/1 685 0.1/1 0.2/1 0.2/1
9:00 Penn & Teller: Fool Us (r) 241 86 0.5/1 774 0.2/1 0.2/1 0.2/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1717 0.6/2
7:00 La Rosa de Guadalupe 0.8/2 1284 0.4/2
8:00 Un Camino Hacia El Destino 1.1/2 1777 0.6/2
9:00 Tres Veces Ana 1.0/2 1733 0.6/2
10:00 Tres Veces Ana 0.9/2 1641 0.6/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.1/0 257 0.1/0
7:00 Mi Corazon es Tuyo 0.2/0 415 0.1/1
8:00 Cine Heridas Punzantes (2014) 0.1/0 278 0.1/0
10:00 40 y 20 0.1/0 208 0.1/0
10:30 40 y 20 0.1/0 221 0.1/0

Sub-Demo Breakdowns – Friday 08/12/16

What Would You Do?” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.7/2
Men 18-49: 0.6/2

20/20” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.8/3
Men 18-49: 0.5/2

Rio Summer Olympics” (NBC)
Women 18-34: 4.8/23
Men 18-34: 4.0/22
Women 18-49: 6.7/25
Men 18-49: 6.0/25

MLB Pre-Game” (Fox)
Women 18-34: 0.2/1
Men 18-34: 0.2/2
Women 18-49: 0.3/1
Men 18-49: 0.3/2

MLB Baseball: Tampa Bay Rays @ New York Yankees (A-Rod’s Final Game as a Yankee)” (Fox)
Women 18-34: 0.1/1
Men 18-34: 0.3/2
Women 18-49: 0.2/1
Men 18-49: 0.3/1

Cable Rankings – Friday 08/12/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Friday, August 12:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
92 67 THE FIRST 48 A&E 8:00 PM 60 530 0.16
78 45 THE FIRST 48 A&E 9:00 PM 60 577 0.21
95 51 THE FIRST 48 A&E 10:00 PM 63 529 0.19
73 50 KING OF THE HILL ADSM 8:00 PM 30 627 0.20
52 23 KING OF THE HILL ADSM 8:30 PM 30 711 0.26
34 13 CLEVELAND SHOW ADSM 9:00 PM 30 891 0.33
17 7 AMERICAN DAD ADSM 9:30 PM 30 1124 0.43
9 2 FAMILY GUY ADSM 10:00 PM 30 1407 0.58
4 1 FAMILY GUY ADSM 10:30 PM 30 1622 0.69
38 69 ANDERSON COOPER 360 CNN 8:00 PM 60 806 0.15
43 79 ALASKAN BUSH PEOPLE DISC 8:00 PM 60 764 0.14
54 80 ALASKAN BUSH PEOPLE DISC 9:00 PM 60 707 0.14
63 77 ALASKAN BUSH PEOPLE DISC 10:00 PM 60 665 0.14
7 18 STUCK IN THE MIDDLE DSNY 8:00 PM 30 1561 0.26
1 6 GIRL MEETS WORLD DSNY 8:30 PM 30 2060 0.44
8 17 K.C. UNDERCOVER DSNY 9:00 PM 60 1493 0.26
15 59 STAR VS FORCES OF EVIL DSNY 10:00 PM 30 1168 0.18
25 75 STAR VS FORCES OF EVIL DSNY 10:30 PM 30 1029 0.14
29 21 RATATOUILLE DISJR 7:00 PM 115 946 0.26
58 63 SO MUCH YOU CAN DO DISJR 8:55 PM 5 676 0.17
81 82 PJ MASKS DISJR 9:00 PM 25 570 0.13
100 89 DJ NIGHT LIGHT DISJR 9:25 PM 5 511 0.12
77 74 MICKEY MOUSE CLUBHOUSE DISJR 9:30 PM 30 578 0.14
91 88 MICKEY MOUSE CLUBHOUSE DISJR 10:00 PM 25 533 0.12
75 90 TEXAS FLIP AND MOVE DIY 9:00 PM 60 614 0.12
51 29 DINERS, DRIVE INS & DIVES FOOD 8:00 PM 30 720 0.24
49 33 DINERS, DRIVE INS & DIVES FOOD 8:30 PM 30 723 0.23
44 31 DINERS, DRIVE INS & DIVES FOOD 9:00 PM 30 741 0.24
59 54 DINERS, DRIVE INS & DIVES FOOD 9:30 PM 30 675 0.19
56 49 DINERS, DRIVE INS & DIVES FOOD 10:00 PM 30 692 0.20
74 57 DINERS, DRIVE INS & DIVES FOOD 10:30 PM 30 619 0.18
2 58 THE O’REILLY FACTOR SPECIAL FOXNC 8:00 PM 60 1806 0.18
3 53 THE KELLY FILE SPECIAL FOXNC 9:00 PM 60 1662 0.19
6 72 HANNITY SPECIAL FOXNC 10:00 PM 60 1573 0.15
96 46 BIG SCREEN MOVIE: DIARY OF A MAD BLACK WOMAN FRFM 8:30 PM 150 523 0.21
31 10 MOVIE DOWNLOAD: R.I.P.D. FX 8:00 PM 150 920 0.38
82 20 MOVIE DOWNLOAD: R.I.P.D. FX 10:30 PM 150 565 0.26
97 100 FAMILY FEUD (HARVEY) GSN 9:00 PM 30 521 0.08
90 99 FAMILY FEUD (HARVEY) GSN 9:30 PM 30 538 0.09
60 70 ANCIENT ALIENS HIST 8:00 PM 60 674 0.15
19 27 ANCIENT ALIENS HIST 9:00 PM 63 1093 0.24
39 71 ANCIENT ALIENS HIST 10:03 PM 60 800 0.15
27 37 HUNTING VINTAGE HGTV 8:00 PM 30 1012 0.23
26 40 HUNTING VINTAGE HGTV 8:30 PM 30 1023 0.22
21 38 HUNTING VINTAGE HGTV 9:00 PM 30 1088 0.23
20 44 HUNTING VINTAGE HGTV 9:30 PM 30 1090 0.21
12 41 HOUSE HUNTERS HGTV 10:00 PM 30 1259 0.22
10 25 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1279 0.25
69 81 HOMICIDE HUNTER LT JOE KENDA ID 8:00 PM 60 639 0.13
48 65 HOMICIDE HUNTER LT JOE KENDA ID 9:00 PM 60 726 0.16
40 61 PASSPORT TO MURDER ID 10:00 PM 60 792 0.18
87 93 MOVIE: TRUST NO ONE LMN 8:00 PM 120 547 0.11
88 68 BLUE: A SECRET LIFE LMN 10:00 PM 60 543 0.15
69 35 BRING IT! FAN CHAT LIF 8:00 PM 58 639 0.23
36 14 BRING IT SHORT LIF 8:58 PM 2 865 0.32
14 4 BRING IT! LIF 9:00 PM 62 1181 0.47
23 5 RAP GAME LIF 10:02 PM 60 1070 0.45
18 92 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1099 0.11
13 73 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 1238 0.15
32 85 HARDBALL WITH C. MATTHEWS MSNBC 10:00 PM 60 914 0.12
92 24 RIDICULOUSNESS SSN8 MTV 10:00 PM 31 530 0.25
5 3 RIO SUMMER OLYMPICS NBCSN 7:00 PM 304 1578 0.52
16 8 NFL PRESEASON (LIVE): DETROIT / PITTSBURGH (0.73 HH) NFLN 7:00 PM 187 1154 0.40
30 11 NFL PRESEASON (LIVE): OAKLAND / ARIZONA (0.61 HH) NFLN 10:07 PM 186 924 0.36
79 91 SHIMMER AND SHINE NKJR 8:00 PM 30 573 0.11
98 86 WALLYKAZAM! NKJR 8:30 PM 30 520 0.12
76 78 PEPPA PIG NKJR 9:00 PM 30 599 0.14
66 76 PEPPA PIG NKJR 9:30 PM 30 654 0.14
84 96 DORA AND FRIENDS NKJR 10:00 PM 24 552 0.11
45 64 FULL HOUSE NAN 9:00 PM 30 737 0.17
35 42 FULL HOUSE NAN 9:30 PM 30 868 0.22
33 34 FULL HOUSE NAN 10:00 PM 30 909 0.23
28 19 FULL HOUSE NAN 10:30 PM 30 963 0.26
24 60 ALL IN WITH CAM NICK 8:00 PM 30 1038 0.18
50 83 THE HALO EFFECT NICK 8:30 PM 30 721 0.13
85 62 LOVE THY NEIGHBOR OWN 9:00 PM 30 551 0.17
65 52 COPS SPIKE 8:00 PM 30 659 0.19
41 39 COPS SPIKE 8:30 PM 30 778 0.23
37 28 COPS SPIKE 9:00 PM 30 831 0.24
42 26 COPS SPIKE 9:30 PM 30 774 0.25
46 22 COPS SPIKE 10:00 PM 30 735 0.26
53 36 COPS SPIKE 10:30 PM 30 709 0.23
71 56 KILLJOYS SYFY 9:00 PM 60 631 0.18
64 66 DARK MATTER SYFY 10:00 PM 61 664 0.16
86 55 2 BROKE GIRLS TBS 8:00 PM 30 549 0.18
71 47 2 BROKE GIRLS TBS 8:30 PM 30 631 0.21
22 12 BIG BANG THEORY TBS 9:00 PM 30 1081 0.34
11 9 BIG BANG THEORY TBS 9:30 PM 30 1268 0.39
61 15 TBS PRIME MOVIE: THE HANGOVER TBS 10:00 PM 120 673 0.31
67 48 TNT BIG PICTURE MOVIES: NATIONAL TREASURE: BOOK OF SECRETS TNT 8:00 PM 150 646 0.20
55 43 TNT BIG PICTURE MOVIES: RED 2 TNT 10:30 PM 150 699 0.21
47 94 ANDY GRIFFITH SHOW TVL 8:00 PM 30 733 0.11
99 98 EVERYBODY LOVES RAYMOND TVL 8:30 PM 30 512 0.09
83 95 EVERYBODY LOVES RAYMOND TVL 9:00 PM 30 560 0.11
92 97 EVERYBODY LOVES RAYMOND TVL 9:30 PM 30 530 0.10
68 84 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 644 0.12
61 87 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 673 0.12
89 32 MODERN FAMILY USA 10:00 PM 30 540 0.23
79 30 MODERN FAMILY USA 10:30 PM 30 573 0.24
57 16 MARRIAGE BOOT CAMP: REALITY STARS WETV 9:00 PM 60 678 0.29

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

1603 posts