Friday Final Nationals: Rio 2016 on NBCUniversal Networks Down 9 Percent from First Friday in London 2012 on NBC

From NBC Sports Group (full press release): For Friday’s primetime coverage, NBC Olympics’ Total Audience Delivery — calculating average minute viewing across broadcast, cable, and digital — had an average of 26.0 million viewers with an 15.0 household rating. The night was down 9 percent in viewership and down 7 percent in household rating from the first competition Friday in London 2012 (28.5 million viewers/16.2 household rating on August 3, 2012) when it had aired solely on NBC.

Top local markets for NBC Olympics Fri. night: Salt Lake 19.8/40; Indy 19.7/35; San Diego 18.9/36; Nashville 17.7/28; Norfolk 17.5/28

Locals for NBC Olympics Fri. night (#6-10): Columbus 17.2/31; St. Louis 17.2/31; Denver 17.0/37; Wash DC 17.0/34; Atlanta 16.9/30
 

Half-hours for ‬“Rio 2016 Summer Olympics-Friday” were, as follows:

Alex Rodriguez’s final game as a Yankee player barely registered nationwide on Fox (1.018 million) but did well on regional sports network YES (368,000 viewers) which only encompasses the New York market. In addition for YES, the game viewership peaked at 435,000 between 8:15-8:30 p.m. which featured A-Rod’s first at-bat of the game — an RBI double. (Source: YES Network)

Follow @SonOfTheBronx

For mobile users, you may scroll this table horizontally.

* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Friday, August 12, 2016
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.0/4	3069	0.4/2	0.6/2	0.9/3
8:00	Shark Tank (r)	234	90	2.0/4	3176	0.5/3	0.7/3	0.9/3
9:01	What Would You Do?	241	91	1.8/3	2645	0.4/2	0.6/2	0.8/3
10:00	20/20	242	91	2.4/4	3378	0.4/2	0.7/2	0.9/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.5/5	3721	0.3/2	0.4/2	0.5/2
8:00	NCIS: Los Angeles (r)	254	94	2.4/5	3574	0.3/2	0.5/2	0.7/3
9:00	Hawaii Five-0 (r)	254	94	2.4/4	3558	0.3/2	0.5/2	0.7/2
10:00	Blue Bloods (r)	252	93	2.8/5	4030	0.3/2	0.5/2	0.7/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			13.8/26	24019	4.4/23	4.8/23	6.4/25
8:00	Rio Summer Olympics (s) (thru 11:08)	242	94	13.7/26	24019	4.4/23	6.4/25	8.0/26
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.7/2	1010	0.2/1	0.3/1	0.4/1
7:00	MLB Pre-Game (s)			0.7/2	986	0.2/1	0.3/1	0.4/2
7:58	MLB Baseball Tampa Bay @ N.Y. Yankees (A-Rod’s Final Game as a Yankee) (s) (thru 11:07)	234	91	0.7/2	1018	0.2/1	0.3/1	0.4/1
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.5/1	743	0.2/1	0.2/1	0.2/1
8:00	Masters of Illusion (r)	241	86	0.5/1	739	0.2/1	0.2/1	0.2/1
8:30	Masters of Illusion (r)	241	86	0.5/1	685	0.1/1	0.2/1	0.2/1
9:00	Penn & Teller: Fool Us (r)	241	86	0.5/1	774	0.2/1	0.2/1	0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.0/2	1717		0.6/2
7:00	La Rosa de Guadalupe			0.8/2	1284		0.4/2
8:00	Un Camino Hacia El Destino			1.1/2	1777		0.6/2
9:00	Tres Veces Ana			1.0/2	1733		0.6/2
10:00	Tres Veces Ana			0.9/2	1641		0.6/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.1/0	257		0.1/0
7:00	Mi Corazon es Tuyo			0.2/0	415		0.1/1
8:00	Cine Heridas Punzantes (2014)			0.1/0	278		0.1/0
10:00	40 y 20			0.1/0	208		0.1/0
10:30	40 y 20			0.1/0	221		0.1/0

Sub-Demo Breakdowns – Friday 08/12/16

Cable Rankings – Friday 08/12/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Friday, August 12:

Source: Live+Same Day data, Nielsen Media Research