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Friday Final Ratings: PyeongChang Olympics Opening Ceremony on NBC Provides TV’s Most Dominant Friday versus Other Broadcast Nets in People Meter History

NBC’s coverage of the Opening Ceremony for the PyeongChang Olympics posted a Total Audience Delivery average of 28.3 million viewers to rank as the most-watched Friday night program on any network since the 2014 Sochi Olympics Opening Ceremony (31.7 million viewers, Feb. 7, 2014), according to live plus same day fast national data released Saturday by Nielsen, and digital data from Adobe Analytics.

NBC’s 14.7/27 primetime household rating for the Opening Ceremony outperformed by 167 percent the combined rating of ABC, CBS and Fox for the night (5.5), to rank as the most-dominant Friday in People Meter History (Sept.-May TV season, since Sept. 1987).

The NBC television viewership of 27.8 million for the Opening Ceremony marks the largest audience on a Friday night in four years, a stretch that included four Friday World Series games, two NBA Finals games, three nights of 2016 Rio Olympics coverage, and two nights of the Sochi Olympics.

Opening Ceremony viewership on NBC peaked at 31.5 million from 9-9:15 p.m. ET, as Team USA entered during the Parade of Nations.

In addition, Friday night’s Total Audience Delivery topped by 6 percent the 2016 Rio Opening Ceremony (26.7 million TAD). The West Coast primetime telecast is included in metrics.

PyeongChang ranks as the third most-watched Winter Olympics non-live Opening Ceremony telecast to-date, behind Lillehammer in 1994 on CBS (33.8 million) and the aforementioned Sochi in 2014 on NBC (31.7 million).

The top twenty Opening Ceremony markets were: Salt Lake City 29.6/55, Denver 27.4/51, San Diego 25.1/49, Seattle 24.0/46, Sacramento 23.4/45, Portland 23.0/44, San Francisco 21.1/46, Los Angeles 20.9/41, West Palm Beach 20.0/31, Buffalo 19.8/31

Fort Myers 19.7/32, Milwaukee 19.6/31, Austin 18.5/33, Minneapolis 18.4/35, Washington, DC 18.4/33, Kansas City 18.1/30, Columbus 17.8/28, Las Vegas 17.7/30, Cleveland 17.5/27, Chicago 17.3/28, Phoenix 17.3/33, Albuquerque 17.3/28
 
(Source: NBC Sports)

What follows are the Live + Same Day rating results for the night’s broadcast network telecasts on Friday, February 9:

Be My Valentine, Charlie Brown (S) (ABC, 8:00 PM, 60 min.)
– 2.767 million viewers
– 1.7/3 HH
– 0.6/2 A18-49 (0.7/3 F18-49, 0.5/2 M18-49)
– 0.3/2 A18-34 (0.4/2 F18-34, 0.2/1 M18-34)
– 0.8/3 A25-54 (1.0/3 F25-54, 0.6/2 M25-54)

Child Support (S) (ABC, 9:00 PM, 61 min.)
– 2.236 million viewers
– 1.4/3 HH
– 0.4/2 A18-49 (0.5/2 F18-49, 0.3/1 M18-49)
– 0.2/1 A18-34 (0.3/1 F18-34, 0.2/1 M18-34)
– 0.6/2 A25-54 (0.8/2 F25-54, 0.5/2 M25-54)

20/20 (ABC, 10:01 PM, 59 min.)
– 3.329 million viewers
– 2.3/4 HH
– 0.6/3 A18-49 (0.8/3 F18-49, 0.5/2 M18-49)
– 0.3/2 A18-34 (0.4/2 F18-34, 0.2/2 M18-34)
– 0.9/3 A25-54 (1.1/3 F25-54, 0.6/2 M25-54)

Celebrity Big Brother (S) (CBS, 8:00 PM, 120 min.)
– 4.340 million viewers
– 2.7/5 HH
– 1.0/4 A18-49 (1.3/5 F18-49, 0.8/3 M18-49)
– 0.6/3 A18-34 (0.8/4 F18-34, 0.5/3 M18-34)
– 1.4/4 A25-54 (1.7/5 F25-54, 1.1/4 M25-54)

Bull (RS) (CBS, 10:00 PM, 60 min.)
– 3.230 million viewers
– 2.2/4 HH
– 0.4/2 A18-49 (0.5/2 F18-49, 0.3/1 M18-49)
– 0.3/2 A18-34 (0.3/2 F18-34, 0.3/2 M18-34)
– 0.6/2 A25-54 (0.8/2 F25-54, 0.5/2 M25-54)

XXIII Winter Olympics: PyeongChang 2018 Opening Ceremony (S) (NBC, 8:00 PM, 182 min.)
– 27.837 million viewers
– 14.7/27 HH
– 6.5/27 A18-49 (7.2/27 F18-49, 5.9/26 M18-49)
– 4.5/25 A18-34 (5.1/26 F18-34, 3.9/24 M18-34)
– 8.2/27 A25-54 (8.9/28 F25-54, 7.6/27 M25-54)

Who Shot Biggie & Tupac (RS) (FOX, 8:00 PM, 120 min.)
– 1.799 million viewers
– 1.2/2 HH
– 0.6/2 A18-49 (0.6/2 F18-49, 0.6/2 M18-49)
– 0.4/2 A18-34 (0.4/2 F18-34, 0.4/2 M18-34)
– 0.7/2 A25-54 (0.7/2 F25-54, 0.7/2 M25-54)

Crazy Ex-Girlfriend (CW, 8:00 PM, 60 min.)
– 0.599 million viewers
– 0.4/1 HH
– 0.2/1 A18-49 (0.3/1 F18-49, 0.2/1 M18-49)
– 0.2/1 A18-34 (0.2/1 F18-34, 0.2/1 M18-34)
– 0.3/1 A25-54 (0.3/1 F25-54, 0.2/1 M25-54)

Jane the Virgin (CW, 9:00 PM, 60 min.)
– 0.800 million viewers
– 0.5/1 HH
– 0.3/1 A18-49 (0.4/2 F18-49, 0.2/1 M18-49)
– 0.3/2 A18-34 (0.5/2 F18-34, 0.2/1 M18-34)
– 0.4/1 A25-54 (0.5/1 F25-54, 0.3/1 M25-54)

La Rosa de Guadalupe (UNI, 7:00 PM, 60 min.)
– 1.596 million viewers
– 0.9/2 HH
– 0.5/2 A18-49

El Rico y Lazaro (UNI, 8:00 PM, 60 min.)
– 1.643 million viewers
– 0.9/2 HH
– 0.5/2 A18-49

Papa a Toda Madre (UNI, 9:00 PM, 60 min.)
– 1.669 million viewers
– 0.9/2 HH
– 0.6/2 A18-49

Caer en Tentacion (UNI, 10:00 PM, 60 min.)
– 1.514 million viewers
– 0.9/2 HH
– 0.5/2 A18-49

La Tierra Prometida (R) (UniMás, 7:00 PM, 60 min.)
– 0.452 million viewers
– 0.3/1 HH
– 0.1/1 A18-49

La Nina (UniMás, 8:00 PM, 60 min.)
– 0.418 million viewers
– 0.3/0 HH
– 0.1/1 A18-49

La Tierra Prometida (UniMás, 9:00 PM, 60 min.)
– 1.152 million viewers
– 0.6/1 HH
– 0.3/1 A18-49

Nosotros Los Guapos (UniMás, 10:00 PM, 30 min.)
– 0.600 million viewers
– 0.3/1 HH
– 0.2/1 A18-49

Nosotros Los Guapos (UniMás, 10:30 PM, 30 min.)
– 0.484 million viewers
– 0.3/1 HH
– 0.2/1 A18-49

Caso Cerrado: Edición Estelar (TEL, 7:00 PM, 60 min.)
– 1.452 million viewers
– 0.9/2 HH
– 0.4/2 A18-49
– 0.3/2 A18-34

José José: El Principe de La Canción (TEL, 8:00 PM, 60 min.)
– 0.872 million viewers
– 0.5/1 HH
– 0.3/1 A18-49
– 0.2/1 A18-34

Sangre de Mi Tierra (TEL, 9:00 PM, 60 min.)
– 1.028 million viewers
– 0.6/1 HH
– 0.3/1 A18-49
– 0.2/1 A18-34

Señora Acero 4: La Coyote (TEL, 10:00 PM, 60 min.)
– 1.166 million viewers
– 0.7/1 HH
– 0.4/2 A18-49
– 0.3/2 A18-34

What follows are the Live + Same Day rating results for the night’s select cable telecasts on Friday, February 9 (with the night’s cable ranks according to total viewers and adults 18-49 in parentheses):

Anderson Cooper 360 (CNN, 8:00 PM, 60 min.)
– 0.931 million viewers (#28)
– 0.67 HH (#22)
– 0.19 A18-49 (#49)
– 0.08 A18-34 (#85)

Anderson Cooper 360 (CNN, 9:00 PM, 60 min.)
– 0.772 million viewers (#43)
– 0.57 HH (#34)
– 0.17 A18-49 (#59)
– 0.09 A18-34 (#81)

CNN Tonight (CNN, 10:00 PM, 60 min.)
– 0.584 million viewers (#70)
– 0.45 HH (#50)
– 0.12 A18-49 (#99)
– 0.06 A18-34 (#97)

Gold Rush: Special (DISC, 9:00 PM, 65 min.)
– 2.162 million viewers (#4)
– 1.28 HH (#5)
– 0.51 A18-49 (#2)
– 0.23 A18-34 (#10)

Andi Mack (DSNY, 8:00 PM, 25 min.)
– 1.139 million viewers (#13)
– 0.66 HH (#23)
– 0.21 A18-49 (#38)
– 0.20 A18-34 (#15)

Stuck in the Middle (DSNY, 8:30 PM, 30 min.)
– 1.008 million viewers (#22)
– 0.58 HH (#32)
– 0.19 A18-49 (#49)
– 0.19 A18-34 (#24)

NBA Regular Season Los Angeles Clippers at Detroit Pistons (ESPN, 6:59 PM, 156 min.)
– 1.237 million viewers (#10)
– 0.84 HH (#10)
– 0.50 A18-49 (#3)
– 0.53 A18-34 (#2)

NBA Regular Season Minnesota Timberwolves at Chicago Bulls (ESPN, 9:35 PM, 150 min.)
– 1.481 million viewers (#8)
– 1.00 HH (#8)
– 0.59 A18-49 (#1)
– 0.61 A18-34 (#1)

Diners, Drive Ins & Dives (FOOD, 9:00 PM, 30 min.)
– 0.935 million viewers (#27)
– 0.59 HH (#30)
– 0.25 A18-49 (#16)
– 0.16 A18-34 (#35)

Tucker Carlson Tonight (FOXNC, 8:00 PM, 60 min.)
– 2.379 million viewers (#3)
– 1.60 HH (#3)
– 0.22 A18-49 (#35)
– 0.08 A18-34 (#85)

Hannity (FOXNC, 9:00 PM, 60 min.)
– 2.438 million viewers (#2)
– 1.66 HH (#2)
– 0.19 A18-49 (#49)
– 0.06 A18-34 (#97)

The Ingraham Angle (FOXNC, 10:00 PM, 60 min.)
– 1.909 million viewers (#5)
– 1.31 HH (#4)
– 0.15 A18-49 (#68)
– 0.03 A18-34 (#100)

Fifty Shades Darker (HBO, 8:00 PM, 117 min.)
– 0.444 million viewers (#81)
– 0.30 HH (#75)
– 0.16 A18-49 (#63)
– 0.10 A18-34 (#77)

Real Time with Bill Maher (HBO, 10:00 PM, 57 min.)
– 1.876 million viewers (#6)
– 1.17 HH (#6)
– 0.39 A18-49 (#6)
– 0.12 A18-34 (#66)

My Lottery Dream Home (HGTV, 9:00 PM, 30 min.)
– 1.100 million viewers (#17)
– 0.73 HH (#15)
– 0.25 A18-49 (#16)
– 0.14 A18-34 (#46)

House Hunters (HGTV, 10:00 PM, 30 min.)
– 1.173 million viewers (#12)
– 0.79 HH (#11)
– 0.23 A18-49 (#27)
– 0.13 A18-34 (#60)

House Hunters International (HGTV, 10:30 PM, 30 min.)
– 1.079 million viewers (#19)
– 0.74 HH (#14)
– 0.20 A18-49 (#44)
– 0.14 A18-34 (#46)

Bride Killa (ID, 9:00 PM, 60 min.)
– 1.089 million viewers (#18)
– 0.75 HH (#13)
– 0.24 A18-49 (#24)
– 0.12 A18-34 (#66)

The Rap Game (LIF, 10:02 PM, 70 min.)
– 0.623 million viewers (#62)
– 0.39 HH (#63)
– 0.25 A18-49 (#16)
– 0.18 A18-34 (#28)

Movie- LMN Acquired Premiere Separated at Birth (LMN, 8:00 PM, 120 min.)
– 0.587 million viewers (#69)
– 0.38 HH (#66)
– 0.15 A18-49 (#68)
– 0.07 A18-34 (#93)

All In with Chris Hayes (MSNBC, 8:00 PM, 60 min.)
– 1.589 million viewers (#7)
– 1.13 HH (#7)
– 0.17 A18-49 (#59)
– 0.09 A18-34 (#81)

Rachel Maddow Show (MSNBC, 9:00 PM, 60 min.)
– 2.502 million viewers (#1)
– 1.70 HH (#1)
– 0.28 A18-49 (#10)
– 0.11 A18-34 (#73)

Last Word with Lawrence O’Donnell (MSNBC, 10:00 PM, 60 min.)
– 1.380 million viewers (#9)
– 1.00 HH (#8)
– 0.16 A18-49 (#63)
– 0.06 A18-34 (#97)

The Paynes (OWN, 9:00 PM, 30 min.)
– 0.660 million viewers (#54)
– 0.46 HH (#48)
– 0.19 A18-49 (#49)
– 0.14 A18-34 (#46)

Liga MX Monarcas vs. UNAM (UDN, 7:30 PM, 148 min.)
– 0.334 million viewers (#89)
– 0.17 HH (#98)
– 0.17 A18-49 (#59)
– 0.13 A18-34 (#60)

Liga MX Tijuana vs. Queretaro (UDN, 9:58 PM, 123 min.)
– 0.407 million viewers (#84)
– 0.21 HH (#88)
– 0.21 A18-49 (#38)
– 0.15 A18-34 (#41)

Mama June from Not to Hot (WETV, 9:00 PM, 60 min.)
– 0.783 million viewers (#40)
– 0.53 HH (#36)
– 0.27 A18-49 (#12)
– 0.17 A18-34 (#33)

Love After Lockup (WETV, 10:00 PM, 60 min.)
– 0.476 million viewers (#78)
– 0.34 HH (#73)
– 0.16 A18-49 (#63)
– 0.12 A18-34 (#66)

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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