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Giants’ Victory Over the Broncos Leads NBC to Sunday Overnight Victory

ABC and Fox Continue to Struggle

SUNDAY, OCTOBER 15, 2017

What follows are the metered market household results by half-hour for Sunday, October 15, 2017:

Household Rating/Share
NBC: 8.6/14, CBS: 7.7/13, ABC: 2.3/ 4, Fox: 1.6/ 3

-Percent Change From the Year-Ago Opening Sunday (9/25/16):
CBS: +24, NBC: +23, ABC: – 4, Fox: -76

Ratings Breakdown:
It was all about football on this third Sunday of the new TV season. The New York Giants vs. the Denver Bronos, 23 to 10, on NBC’s “Sunday Night Football” scored a dominant 10.9 rating/18 share in the household overnights from 8:30-11:15 p.m. ET. The half-hour primetime football overrun on CBS, meanwhile, notched a hetfy 15.1/27 in the 7 p.m. half-hour, leading into “60 Minutes” (#1: 9.7/16), episode three of drama “Wisdom of the Crowd” (#2: 5.6/ 9), “NCIS: Los Angeles” (#2: 5.7/ 9) and “Madam Secretary” (#2: 4.4/ 8) from 7:30-11:30 p.m. on the East Coast. Worth positively noting for “Widsom of the Crowd,” starring Jeremy Piven, was growth in the household overnights of six percent week-to-week.

As a reminder, overnight rating results for any live sporting event are always approximate.

Elsewhere, ABC and Fox could not compete. Relocated “Shark Tank” on ABC is an improvement over year-ago time period occupant “Secrets & Lies,” with a 3.2/ 5 (#3) in the 9 p.m. hour (and growth of 23 percent from relocated lead-in “America’s Funniest Home Videos” – #3: 2.6/ 4 at 8 p.m.). But once the “American Idol” revival begins in midseason, my prediction is ABC will wisely move “Shark Tank” back to Friday.

“Shark Tank” led into a mere 1.7/ 3 in the household overnights for drama “Ten Days in the Valley” at 10 p.m., which was 23 percent below “Quantico” on the year-ago evening (2.2/ 4 on 10/16/16). Earlier in the evening on the alphabet net was “The Toy Box” at a modest 1.6/ 3 at 7 p.m.

Fox populated the evening with encore telecasts of “Ghosted” (#3: 1.9/ 3) and “Bob’s Burgers” (#3: 1.5/ 2) from 7-8 p.m. into “The Simpsons” (#4: 1.7/ 3), episode three of “Ghosted” (#4: 1.6/ 2), “Family Guy” (#4: 1.6/ 2) and “The Last Man on Earth” (#4: 1.3/ 2). At some point “The Simpsons” really does need to end.

What follows are the household overnight results for Sunday, October 15:

7:00 p.m.
ABC – “The Toy Box”: 1.7/ 3 (#4)
CBS – NFL Football: 15.1/27 (#1)
NBC – Football Night in America, part 1: 2.3/ 4 (#2)
Fox – “Ghosted” (R” 1.9/ 3 (#3)

7:30 p.m.
ABC – “The Toy Box”: 1.4/ 2 (#4)
CBS – “60 Minutes”: 10.0/17 (#1)
NBC – Football Night in America, part 2: 5.0/ 9 (#2)
Fox – “Bob’s Burgers” (R): 1.5/ 2 (#3)

8:00 p.m.
ABC – “America’s Funniest Home Videos”: 2.4/ 4 (#3)
CBS – “60 Minutes”: 9.5/15 (#1)
NBC – Football Night in America, part 3: 6.8/11 (#2)
Fox – “The Simpsons”: 1.7/ 3 (#4)

8:30 p.m.
ABC – “America’s Funniest Home Videos”: 2.8/ 4 (#3)
CBS – “Wisdom of the Crowd”: 5.7/ 9 (#2)
NBC – Sunday Night Football (New York Giants at Denver Broncos): 10.9/18 (#1)
Fox – “Ghosted” : 1.6/ 2 (#4)

9:00 p.m.`
ABC – “Shark Tank”: 3.2/ 5 (#3)
CBS – “Wisdom of the Crowd”: 5.5/ 9 (#2)
NBC – Sunday Night Football (New York Giants at Denver Broncos): 11.5/18 (#1)
Fox – “Family Guy”: 1.6/ 2 (#4)

9:30 p.m.
ABC – “Shark Tank”: 3.2/ 5 (#3)
CBS – “NCIS: Los Angeles”: 5.7/ 9 )#2_
NBC – Sunday Night Football (New York Giants at Denver Broncos): 11.7/19 (#1)
Fox – “Last Man on Earth”: 1.3/ 2 (#4)

10:00 p.m.
ABC – “Ten Days in the Valley”: 1.7/ 3 (#3)
CBS – “NCIS: Los Angeles”: 5.8/10 (#2)
NBC – Sunday Night Football (New York Giants at Denver Broncos): 10.5/18 (#1)

10:30 p.m.
ABC – “Ten Days in the Valley”: 1.7/ 3 (#3)
CBS – “Madam Secretary”: 4.5/ 8 (#2)
NBC – Sunday Night Football (New York Giants at Denver Broncos): 10.3/18 (#1)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. That’s weird that the repeat of Ghosted scored better than the original an hour later. I wonder if there is something else in there that will lead to a drop. Not that either score is good.

    • That’s because the NFL was on in some markets (Phoenix, Tampa, Los Angeles, Jacksonville, and other selected areas) at 7pm.