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John Cena Signs Deal With Leftfield Entertainment

New Agreement Extends Pact

WWE wrestler John Cena and production group Leftfield Entertainment (LFE), part of ITV America, have struck a development deal to co-create and produce unscripted projects for television and digital platforms. The deal extends Leftfield’s relationship with Cena, the host and executive producer of Fox reality/competition “American Grit” from LFE’s Leftfield Pictures; and the host of the “2016 ESPY” and “Teen Choice Awards.”

Cena and Leftfield are already in development on several projects, including series set in the worlds of real estate and construction. Cena will executive produce via his Hard Nocks South production banner.

Said Cena, “Whether I’m in the ring for WWE or on a TV or film set, I approach all of my work the same way – with focus, authenticity and total commitment. I’m eager to bring that same work ethic to the team at Leftfield, and to create new kinds of programming that can inspire and push people to be their best. I’m living proof of what you can accomplish when that happens.”

https://www.youtube.com/watch?v=O7tigjUTLNc

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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