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Just Under 2-Million Viewers for ‘Shadowhunters’ Series-Opener on Freeform

Cable Net Touts 'Shadowhunters' as Strongest New Series Opener Since 'Ravenswood'

The launch of Freeform drama “Shadowhunters” opened with 1.82 million viewers on Tuesday at 9:02 p.m., which was the rebranded cable network’s most-watched new series premiere since “Ravenswood” on Oct. 22, 2013. Lead-in “Pretty Little Liars” opened its winter season with 2.25 million viewers at 8 p.m. Results in adults 18-34 (534,000), adults 18-49 (965,000), women 18-49 (659,000) and viewers 12-34 (809,000) was also the best since “Ravenswood.” Keep in mind, however, that “Ravenswood” lasted for only one season (and 10 episodes).

Socially, “Shadowhunters” generated 1.1 million total engagements across Facebook, Instagram, Tumblr and Twitter, ranking as the No. 2 entertainment TV show on the day (behind only “Pretty Little Liars’ and beating out MTV’s “Teen Wolf” – 1.0 million).

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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