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Let’s Play Chess with the Network Lineups

With the broadcast upfronts just two weeks away, it’s time to help the harried TV executives fill out their schedules.

From Campaign US: As you read this, a small horde of TV executives, dizzy from screening pilot episodes, are gathered in a conference room somewhere in Midtown Manhattan staring at a large scheduling board and a handful of erasable markers. Their job is to figure out where, or if, these new series belong on the schedule, all the while trying to anticipate what the competition might do. It’s like playing chess with an invisible partner and game pieces that may or may not fall apart halfway through the match.

Yes, Network upfront presentation week is less than two weeks away. In the interest of making the job a bit easier for these executive, allow me make some last-minute suggestions.

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Written by Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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