Posted in:

Mixed Results for Trio of New Thursday Network Series

'Superior Donuts' Benefits Out of 'The Big Bang Theory' on CBS, but the Eye Net's 'Training Day' and NBC's 'Powerless' Are Lacking

[socialpoll id=”2417611″]

THURSDAY, FEBRUARY 2, 2017

Household Rating/Share

CBS: 5.5/ 9, ABC: 4.8/ 8, NBC: 3.3/ 5, Fox: 2.2/ 4, CW: 1.0/ 2

-Percect Change from the Year-Ago Evening:
CBS: no change, ABC: – 6, NBC: – 8, CW: -29, Fox: -65

-Winners:
“The Big Bang Theory” (CBS), “Superior Donuts” (CBS), “Grey’s Anatomy” (ABC), “Mom” (CBS), “Chicago Med” (NBC)

-Losers:
“Superstore” (NBC), “Powerless” (NBC), “My Kitchen Rules” (Fox), “Riverdale” (CW), “Training Day” (CBS)

Ratings Breakdown:
The results were mixed for the trio of new network series debuting last night. CBS sitcom “Superior Donuts,” as expected, topped the three with a time period winning 6.8 rating/11 share in the household overnights at 8:30 p.m. (out of a 9.7/16 for the highest rated show of the evening, “The Big Bang Theory” – 9.7/16 at 8 p.m.). Comparably, this was 19 percent above year-ago time period occupant “Life in Pieces” (5.7/ 9 on 2/04/16), and the overnight retention out of “The Big Bang Theory” was respectable at 70 percent. “Superior Donuts” was also up by double-digit percentages from regularly scheduled “The Great Indoors.”

This Monday, “Superior Donuts” debuts in the Monday 9 p.m. half-hour into relocated “2 Broke Girls” at 9:30 p.m. But why pair something new and potentially promising with a similar looking series that is fading fast?

Just wondering: Am I the only one who thought of “Chico and the Man” while watching this pilot episode of “Superior Donuts”?

The second sitcom to debut was NBC’s “Powerless,” a parody of these superhero action/adventures, which lived up to its title with a mere 2.1/ 3 in the household overnights at 8:30 p.m. Comparably, this slipped by 19 percent by already modest “Superstore” at 8 p.m. (#4: 2.6/ 4), which is so worthy of a larger audience. The two sitcoms, on average, were no stronger in these overnights than failed year-ago time period occupant “You, Me and the Apocalypse.”

Also launching was CBS action/adventure “Training Day,” based on the 2001 theatrical of the same name, at a last-place 3.2/ 6 at 10 p.m. Comparably, this was 11 percent below the week-ago series-finale of medical drama “Pure Genius” (3.6/ 6 on Jan. 26). It was 20 percent below year-go occupant “Elementary” (4.0/ 7 on 2/04/16). And it dipped by 26 percent from lead-in “Life in Pieces” (4.3/ 7 at 9:30 p.m.). Considering most new series drop in the vicinity of 10 to 20 percent in week two, I would not get too used to “Training Day.”

First in the 10 p.m. hour was ABC’s “How To Get Away With Murder” at a modest 3.5/ 6, followed by “The Blacklist” on NBC at a 3.4/ 6.

Also on CBS last night was “Mom” at a dominant 5.8/ 9 in the 9 p.m. half-hour. Competing “Chicago Med” on NBC, meanwhile, built by a hefty 90 percent out of aforementioned “Powerless” at 8:30 p.m.

ABC opened the evening with a typically solid 6.0/10 (#2) for “Grey’s Anatomy” at 8 p.m., which led into an also second-place 4.8/ 8 for “Scandal” at 9 p.m. “Scandal,” needless to say, is a vast improvement over failed Thursday 9 p.m. occupant “Notorious.”

Elsewhere, Fox continues to feel the absence of “American Idol” with its pairing of the season-finale of “Hell’s Kitchen” (#3: 2.8/ 5) and “”My Kitchen Rules” (#4: 1.5/ 2). And week two of CW drama “Riverdale” (#5: 0.9/ 1 at 9 p.m.) slipped by 10 percent from the already anemic 1.0/ 2 in the household overnights for its series debut last week. Comparably, year-ago time period occupant “The 100” scored a similar 1.0/ 2 in the overnights, and the household retention for “Riverdale” out of “Supernatural” (#5: 1.3/ 2 at 8 p.m.) was 69 percent.

What follows is the breakdown by half-hour for Thursday, February 2:

8:00 p.m.
ABC – “Grey’s Anatomy”: 6.0/10 (#2)
CBS – “The Big Bang Theory”: 9.7/16 (#1)
NBC – “Superstore”: .6/ 4 (#4)
Fox – “Hell’s Kitchen” (season finale): 2.8/ 5 (#3)
CW – “Supernatural”: 1.3/ 2 (#5)

8:30 p.m.
ABC – “Grey’s Anatomy”: 4.9/10 (#2)
CBS – “Superior Donuts” (series premiere): 6.8/11 (#1)
NBC – “Powerless” (series premiere): 2.1/ 3 (#4)
Fox – “Hell’s Kitchen” (season finale): 2.8/ 4 (#3)
CW – “Supernatural”: 1.2/ 2 (#5)

9:00 p.m.
ABC – “Scandal”: 4.9/ 8 (#2)
CBS – “Mom”: 5.8/ 9 (#1)
NBC – “Chicago Med”: 4.9/ 8 (#2)
Fox – “My Kitchen Rules”: 1.5/ 2 (#4)
CW – “Riverdale”: 0.9/ 1 (#5)

9:30 p.m.
ABC – “Scandal”: 4.7/ 8 (#1)
CBS – “Life in Pieces”: 4.3/ 7 (#2)
NBC – “Chicago Med”: 4.7/ 8 (#2)
Fox – “My Kitchen Rules”: 1.6/ 3 (#4)
CW – “Riverdale”: 0.8/ 1 (#5)

10:00 p.m.
ABC – “How to Get Away With Murder”: 3.6/ 6 (#1)
CBS – “Training Day” (series premiere): 3.3/ 6 (#3)
NBC – “The Blacklist”: 3.5/ 6 (#2)

10:30 p.m.
ABC – “How to Get Away With Murder”: 3.4/ 6 (#1)
CBS – “Training Day” (series premiere): 3.1/ 6 (#3)
NBC – “The Blacklist”: 3.3/ 6 (#2)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

3806 posts

5 Comments

Leave a Reply
  1. Rush Hour. Training Day. Which movie will CBS unsuccessfully try next year? (I would include Limitless on this list, but I bet right about now, they wish they didn’t cancel it.)

      • Sadly we all know the executives still think audiences want more remakes and adaptations.

        Look for more next season (and the one after).

        I don’t know what is wrong with the owners of the networks who are letting this wholesale destruction of valuable assets take place.