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Modest Draw for NBC Rio Olympics Preview Special on Thursday

What follows are the fast affiliate results for Thursday, August 4 broken out by network and by each half-hour:

Usage level for 8-11 p.m.:
household rating: 52.7
adults 18-49: 24.4

Note: CW affiliate in New York (WPIX) televised MLB Mets-Yankees in prime time, drawing a 4.0 local rating/7 share from 8-10 p.m. ET in the New York market.

-Total Viewers:
CBS: 5.03 million, NBC: 4.09, ABC: 3.49, Fox: 2.01, CW: 1.57

-Adults 18-49:
CBS: 1.2 rating/5 share, NBC: 1.0/ 4, ABC: 0.9/ 4, Fox: 0.6/ 2, CW: 0.3/ 1

———-

8:00 p.m.

Usage level:
household rating: 50.5
adults 18-49: 22.0

ABC – BattleBots
Viewers: 3.25 million (#3), A18-49: 0.8/ 4 (#3)

CBS – The Big Bang Theory (R)
Viewers: 6.79 million (#1), A18-49: 1.3/ 6 (#1)

NBC – Río Olympics Preview
Viewers: 5.03 million (#2), A18-49: 1.0/ 5 (#2)

Fox – Home Free
Viewers: 2.03 million (#4), A18-49: 0.6/ 3 (#4)

CW – D.C.’s Legends of Tomorrow (R)
Viewers: 1.29 million (#5), A18-49: 0.3/ 2 (#5)

———-

8:30 p.m.

Usage level:
household rating: 52.9
adults 18-49: 23.5

ABC – BattleBots
Viewers: 3.28 million (#3), A18-49: 0.9/ 4 (#3)

CBS – Life in Pieces (R)
Viewers: 5.022 million (#1), A18-49: 1.0/ 4 (#2)

NBC – Río Olympics Preview
Viewers: 5.019 million (#2), A18-49: 1.1/ 5 (#1)

Fox – Home Free
Viewers: 1.92 million (#4), A18-49: 0.6/ 2 (#4)

CW – D.C.’s Legends of Tomorrow (R)
Viewers: 1.11 million (#5), A18-49: 0.3/ 1 (#5)

———-

Marc Berman was in the ‘Big Brother’ studio audience on this night. Can you spot him in this clip?

9:00 p.m.

Usage level:
household rating: 54.4
adults 18-49: 25.1

ABC – Greatest Hits (season finale)
Viewers: 3.63 million (#3), A18-49: 0.9/ 3 (#3)

CBS – Big Brother 18
Viewers: 6.16 million (#1), A18-49: 2.0/ 8 (#1)

NBC – American Ninja Warrior (R)
Viewers: 3.74 million (#2), A18-49: 0.9/ 4 (#2)

Fox – Home Free (season finale)
Viewers: 1.84 million (#4), A18-49: 0.5/ 2 (#4)

CW – Beauty and the Beast (R)
Viewers: 1.10 million (#5), A18-49: 0.3/ 1 (#5)

———-

9:30 p.m.

Usage level:
household rating: 55.0
adults 18-49: 25.9

ABC – Greatest Hits (season finale)
Viewers: 3.67 million (#2), A18-49: 0.9/ 3 (#3)

CBS – Big Brother 18
Viewers: 5.55 million (#1), A18-49: 1.7/ 7 (#1)

NBC – American Ninja Warrior (R)
Viewers: 3.63 million (#3), A18-49: 1.0/ 4 (#2)

Fox – Home Free (season finale)
Viewers: 2.25 million (#4), A18-49: 0.6/ 2 (#4)

CW – Beauty and the Beast (R)
Viewers: 1.11 million (#5), A18-49: 0.3/ 1 (#5)

———-

10:00 p.m.

Usage level:
household rating: 53.2
adults 18-49: 25.5

ABC – Greatest Hits (season finale)
Viewers: 3.75 million (#1), A18-49: 0.9/ 4 (#2)

CBS – Code Black (R)
Viewers: 3.34 million (#3), A18-49: 0.6/ 2 (#3)

NBC – American Ninja Warrior (R)
Viewers: 3.57 million (#2), A18-49: 1.0/ 4 (#1)

———

10:30 p.m.

Usage level:
household rating: 50.0
adults 18-49: 24.4

ABC – Greatest Hits (season finale)
Viewers: 3.35 million (#2), A18-49: 0.9/ 4 (#1t)

CBS – Code Black (R)
Viewers: 3.31 million (#3), A18-49: 0.5/ 2 (#3)

NBC – American Ninja Warrior (R)
Viewers: 3.54 million (#1), A18-49: 0.9/ 4 (#1t)

Source: Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. From CBS:

    CBS Thursday Live + Same Day Highlights

    “BIG BROTHER THURSDAY” POSTS WEEKLY GROWTH IN VIEWERS AND A18-49

    “Big Brother” is Thursday’s Top Broadcast in A18-49, A25-54 and A18-34

    A Rebroadcast of “The Big Bang Theory” is the Number One Broadcast in Viewers

    CBS Sweeps Thursday in Viewers, A18-49 and A25-54 For the Seventh Straight Week

    · At 9:00 PM, BIG BROTHER was first in viewers (5.86m, up +1% from 5.79m), A18-49 (1.9, up +6% from 1.8), A25-54 (2.3, nc) and A18-34 (1.3, nc). BIG BROTHER matched its best Thursday A18-49 rating and was the night’s top rated broadcast in all key demographic measures.

    · At 8:00 PM, a rebroadcast of THE BIG BANG THEORY (6.79m) was the night’s most watched broadcast.

    · CBS swept Thursday in viewers (5.03m), A18-49 (1.2) and A25-54 (1.6) for the seventh straight week.

  2. From NBC:

    NBC Ratings: “Olympic Preview Special” Hits Five-Week Time-Period Highs

    Thursday Primetime Results:

    NBC Sports’ “Olympic Preview Special” (1.1/5 in 18-49, 5.0 million viewers overall from 8-9 p.m. ET):
    · Tied for the time-period win among the Big 4 networks in adults 18-49, as well as adults, men and women 18-34.
    · Scored five-week highs in the time period for NBC in 18-49 and total viewers (best since Olympics Trials coverage on June 30 (1.2 In 18-49, 5.3 million viewers overall).
    · Maintained or increased its rating from half-hour to half-hour in every key demographic, including gains of +10% in adults 18-49 (1.0 to 1.1), +7% in adults 25-54 (1.4 to 1.5) and +13% in women 25-54 (1.5 to 1.7).

    An encore telecast of “American Ninja Warrior” (1.0/4 in 18-49, 3.6 million viewers overall from 9-11 p.m. ET):
    · Ranked #2 in the time period among the Big 4 in adults 18-49 and tied for #1 in men 18-49 and men 25-54.
    · For its second hour from 10-11 p.m., ranked #1 in adults 18-49 and was #1 or tied for #1 in every key category.

    In Late-Night Metered Markets Thursday Night:

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.3/6; “Late Show with Stephen Colbert,” 1.9/5; and ABC’s “Jimmy Kimmel Live,” 1.6/4.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.8/4; “Late Show,” 0.3/2; and “Jimmy Kimmel Live,” 0.4/2.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.1/4 in metered-market households) beat CBS’s “Late Late Show” (1.0/4). In the 25 markets with Local People Meters, “Late Night” (0.4/3 in 18-49) topped “Late Late Show” (0.2/1).

    · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

    NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

  3. From ABC:

    ABC’s Greatest Hits Finale Spikes 50% to Tie its Best Rating Since its Debut

    Greatest Hits (9-11pm – 3.6 million and 0.9/4 in AD18-49): Building on its lead-in at 9pm, ABC’s 2-hour season finale of Greatest Hits shot up week to week by 50% in Total Viewers (3.6 million vs. 2.4 million) and by 50% in Adults 18-49 (0.9/4 vs. 0.6/2), equaling a best-since-debut number with young adults – since 6/30/16

    · On average during its 6-week run, Greatest Hits improved its time period for ABC by double digits in Total Viewers (+16% – 3.6 million vs. 3.1 million) and Adults 18-49 (+29% – 0.9/3 vs. 0.7/3) over the Net’s Live + Same Day averages in the slot during the comparable weeks last summer with Mistresses.

  4. Thanks SoB for posting the half-hours and including the total usage in there as well. If you can please post the Olympic half-hours over the next couple of weeks it’s hard to find the half-hours on other sites. I can’t wait to see how the Olympics Opening Ceremonies score tonight since they’re only one-hour behind this year so almost live the first since the 2002 Olympics in Salt Lake City and first Summer edition since 1996 in Atlanta.

    I think I may have spotted Marc in the first row but not sure but it’s cool that he went to that taping.