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Monday Final Nationals: ‘The Bachelor’ Season Finale on ABC Rises with Young Demos Year-to-Year

NBC placed first on Monday among total viewers (10.43 million) and adults 25-54 (3.5 rating/10 share).

ABC won the younger demos crown, besting all in adults 18-49 (2.8/9) and adults 18-34 (2.6/11) with the season finale of “The Bachelor” and its live post-finale special “The Bachelor: After the Final Rose.” The series, featuring Ben Higgins as this season’s eligible bachelor, reached a season-high in all marks and even scored slightly larger audiences among the adults 18-49 (+3 percent; 3.68 million vs. 3.56 million) and 18-34 (+4 percent; 1.84 million vs. 1.77 million) crowd compared to the year-ago finale (Mar. 9, 2015) that had featured Iowan farmer Chris Soules.

ABC’s half-hours were, as follows:

‪8:00-8:30 ‬“The Bachelor”
Household rating/Share: 6.0/10
Viewers: 9.376 million
adults 18-34: 2.5 rating/11 share
adults 18-49: 2.7 rating/10 share
adults 25-54: 3.2 rating/10 share

‪8:30-9:00 ‬“The Bachelor”
Household rating/Share: 5.8/10
Viewers: 9.014 million
adults 18-34: 2.5 rating/10 share
adults 18-49: 2.7 rating/ 9 share
adults 25-54: 3.1 rating/ 9 share

‪9:00-9:30 ‬“The Bachelor”
Household rating/Share: 6.1/10
Viewers: 9.563 million
adults 18-34: 2.8 rating/11 share
adults 18-49: 2.9 rating/ 9 share
adults 25-54: 3.3 rating/ 9 share

‪9:30-10:00 ‬“The Bachelor”
Household rating/Share: 6.6/11
Viewers: 10.302 million
adults 18-34: 2.9 rating/11 share
adults 18-49: 3.1 rating/10 share
adults 25-54: 3.6 rating/ 9 share

‪10:00-10:01 ‬“The Bachelor”
Household rating/Share: 7.4/12
Viewers: 11.648 million
adults 18-34: 3.2 rating/12 share
adults 18-49: 3.6 rating/11 share
adults 25-54: 4.2 rating/11 share

‪10:01-10:30 ‬“The Bachelor: After the Final Rose”
Household rating/Share: 6.2/11
Viewers: 9.636 million
adults 18-34: 2.6 rating/10 share
adults 18-49: 2.8 rating/ 9 share
adults 25-54: 3.3 rating/ 9 share

‪10:30-11:00 ‬“The Bachelor: After the Final Rose”
Household rating/Share: 5.8/10
Viewers: 8.864 million
adults 18-34: 2.3 rating/10 share
adults 18-49: 2.5 rating/ 8 share
adults 25-54: 2.9 rating/ 8 share

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Programming Insider Monday, March 14, 2016
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 6.1/10 9470 2.6/11 2.8/9 3.2/9
8:00 The Bachelor (f) 6.2/10 9581 2.7/11 2.9/9 3.3/9
10:01 The Bachelor: After the Final Rose (s) 6.0/11 9243 2.4/10 2.6/9 3.1/9
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 5.1/9 8088 0.8/3 1.4/5 2.0/5
8:00 Supergirl 4.1/7 6530 0.7/3 1.3/5 1.8/5
9:00 Scorpion 5.6/9 8955 0.8/3 1.6/5 2.2/6
9:59 NCIS: Los Angeles 5.6/10 8781 0.7/3 1.3/4 1.9/5
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 6.3/11 10428 1.5/6 2.6/8 3.5/10
8:00 The Voice 7.5/12 12465 1.8/8 3.0/10 4.2/11
10:01 Blindspot 3.9/7 6249 0.9/4 1.6/5 2.2/6
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 2.5/4 3933 0.9/4 1.3/4 1.6/4
8:00 Gotham 2.5/4 4007 1.0/4 1.3/5 1.6/5
9:01 Lucifer 2.4/4 3855 0.8/3 1.2/4 1.5/4
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.4/1 578 0.2/1 0.2/1 0.2/1
8:00 Crazy Ex-Girlfriend (r) 0.4/1 620 0.2/1 0.2/1 0.2/1
9:00 Jane the Virgin (r) 0.4/1 535 0.2/1 0.2/1 0.2/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.1/2 1964 0.7/2
7:00 Un Camino Hacia El Destino 1.0/2 1938 0.7/3
8:01 Sueño de Amor 1.0/2 1853 0.7/2
9:00 Pasion y Poder 1.1/2 2058 0.8/2
10:03 El Hotel de Los Secretos 1.1/2 1970 0.8/3

Sub-Demo Breakdowns – Monday 3/14/16

The Bachelor” (ABC)
Women 18-34: 3.9/14
Men 18-34: 1.5/7
Women 18-49: 4.2/13
Men 18-49: 1.5/5

The Bachelor: After the Final Rose” (ABC)
Women 18-34: 3.5/13
Men 18-34: 1.3/6
Women 18-49: 3.8/12
Men 18-49: 1.4/5

Supergirl” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.7/3
Women 18-49: 1.3/4
Men 18-49: 1.3/5

Scorpion” (CBS)
Women 18-34: 0.8/3
Men 18-34: 0.9/4
Women 18-49: 1.6/4
Men 18-49: 1.6/5

NCIS: Los Angeles” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.7/3
Women 18-49: 1.4/4
Men 18-49: 1.2/4

The Voice” (NBC)
Women 18-34: 2.4/9
Men 18-34: 1.3/6
Women 18-49: 3.8/11
Men 18-49: 2.3/6

Blindspot” (NBC)
Women 18-34: 1.2/5
Men 18-34: 0.7/3
Women 18-49: 1.9/6
Men 18-49: 1.3/5

Gotham” (Fox)
Women 18-34: 1.0/4
Men 18-34: 1.0/5
Women 18-49: 1.2/4
Men 18-49: 1.5/6

Lucifer” (Fox)
Women 18-34: 0.8/3
Men 18-34: 0.8/4
Women 18-49: 1.2/3
Men 18-49: 1.2/4

Better Call Saul” (AMC)
Women 18-34: 0.42
Men 18-34: 0.99
Women 18-49: 0.45
Men 18-49: 1.17

Major Crimes” (TNT)
Women 18-34: 0.22
Men 18-34: 0.18
Women 18-49: 0.59
Men 18-49: 0.37

Bates Motel” (A&E)
Women 18-34: 0.69
Men 18-34: 0.27
Women 18-49: 0.73
Men 18-49: 0.41

Damien” (A&E)
Women 18-34: 0.14
Men 18-34: 0.08
Women 18-49: 0.25
Men 18-49: 0.16

Hit the Floor” (VH1)
Women 18-34: 0.86
Men 18-34: 0.18
Women 18-49: 0.68
Men 18-49: 0.18

Angie Tribeca” (TBS)
Women 18-34: 0.16
Men 18-34: 0.35
Women 18-49: 0.22
Men 18-49: 0.37

Full Frontal” (TBS)
Women 18-34: 0.23
Men 18-34: 0.36
Women 18-49: 0.25
Men 18-49: 0.41

The Fosters” (Freeform)
Women 18-34: 0.51
Men 18-34: 0.10
Women 18-49: 0.47
Men 18-49: 0.13

Cable Rankings – Monday 3/14/16
What follows are the top 20 most-watched shows in prime time on cable for Monday, March 14:


  1. “The O’Reilly Factor” (Fox News Channel, 8-9 p.m.): 3.682 million (0.33 adults 18-49 rating)

  2. WWE Raw” (USA, 10-11:11 p.m., 2.18 household rating): 3.510 (1.36)

  3. WWE Raw” (USA, 8-9 p.m., 2.20 household rating): 3.471 (1.22)

  4. “Major Crimes” (TNT, 9-10 p.m.): 3.411 (0.48)

  5. WWE Raw” (USA, 9-10 p.m., 2.13 household rating): 3.392 (1.25)
  6. “The Kelly File” (Fox News Channel, 9-10 p.m.): 2.943 (0.34)

  7. “Hannity” (Fox News Channel, 10-11 p.m.): 2.495 (0.37)

  8. “Swamp People” (History, 9-10:03 p.m.): 2.140 (0.51)

  9. “Better Call Saul” (AMC, 10-11:04 p.m.): 1.992 (0.81)

  10. “American Dad” (Adult Swim, 10:30-11 p.m.): 1.707 (0.73)
  11. “House Hunters” (HGTV, 10-10:30 p.m.): 1.684 (0.40)

  12. “Street Outlaws: New Orleans” (Discovery, 9-10 p.m.): 1.620 (0.69)

  13. “American Dad” (Adult Swim, 10-10:30 p.m.): 1.508 (0.65)

  14. “House Hunters International” (HGTV, 10:30-11 p.m.): 1.493 (0.33)

  15. “Tiny House Hunters” (HGTV, 9:30-10 p.m.): 1.488 (0.41)
  16. “Bates Motel” (A&E, 9-10:01 p.m.): 1.446 (0.57)

  17. “Vanderpump Rules” (Bravo, 9-10 p.m.): 1.444 (0.70)

  18. “Tiny House Hunters” (HGTV, 9-9:30 p.m.): 1.436 (0.41)

  19. NBA Basketball: Cleveland Cavaliers @ Utah Jazz” (ESPN, 10:35 p.m.-12:59 a.m., 1.03 household rating): 1.424 (0.59)

  20. “The Rachel Maddow Show” (MSNBC, 9-10 p.m.): 1.386 (0.21)


  • “Misfit Garage” (Discovery, 10-11 p.m.): 1.335 (0.52)

  • “Last Word with Lawrence O’Donnell” (MSNBC, 10-11 p.m.): 1.298 (0.20)

  • “BET Honors” (BET, 8:00-10:00 p.m.): 1.277 (0.42)

  • “Anderson Cooper 360” (CNN, 9-10 p.m.): 1.217 (0.22)

  • “Anderson Cooper 360” (CNN, 8-9 p.m.): 1.200 (0.24)

  • “Billion Dollar Wreck” (History, 10:03-11:03 p.m.): 1.096 (0.30)

  • “Murder Comes to Town” (ID, 8-9 p.m.): 1.057 (0.22)

  • “K.Michelle: My Life” (VH1, 9:30-10:00 p.m.): 1.055 (0.50)

  • “CNN Tonight” (CNN, 10-11 p.m.): 1.032 (0.24)

  • “American Dad” (TBS, 8:30-9 p.m.): 1.010 (0.53)

  • “Stevie J & Joseline Go Hollywood” (VH1, 9:00-9:30 p.m.): 0.982 (0.42)

  • “Watch What Happens Live” (Bravo, 10-10:30 p.m.): 0.980 (0.43)

  • “Cake Wars” (Food Network, 9-10 p.m.): 0.975 (0.35)

  • “Deadly Demands” (ID, 10-11 p.m.): 0.960 (0.26)

  • “Vanity Fair Confidential” (ID, 9-10 p.m.): 0.924 (0.22)

  • “Hit The Floor” (VH1, 10:00-11:00 p.m.): 0.920 (0.43)

  • “Teen Mom Special” (MTV, 10:01-11:02 p.m.): 0.898 (0.49)

  • “Wicked Tuna” (NGC, 9-10 p.m.): 0.895 (0.27)

  • NBA Basketball: Detroit Pistons @ Washington Wizards” (ESPN, 8:00-10:35 p.m., 0.63 household rating): 0.893 (0.34)

  • “Vanderpump Rules After Show” (Bravo, 10:30-11:00 p.m.): 0.807 (0.37)

  • “Teen Mom Special” (MTV, 9:00-10:01 p.m.): 0.772 (0.43)

  • “The Fosters” (Freeform, 8-9 p.m.): 0.731 (0.30)

  • “The Magicians” (Syfy, 9-10 p.m.): 0.712 (0.28)

  • “Full Frontal” (TBS, 10:30-11 p.m.): 0.707 (0.33)

  • “Angie Tribeca” (TBS, 9-9:30 p.m.): 0.623 (0.30)

  • “Damien” (A&E, 10:01-11:04 p.m.): 0.535 (0.21)

  • “Recovery Road” (Freeform, 9-10 p.m.): 0.441 (0.18)

  • “RuPaul’s Drag Race” (Logo, 9-10:30 p.m.): 0.358 (0.17)


Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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