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Monday Final Nationals: Cable News Networks Reach New Highs for Iowa Caucus Coverage

The combo of rebooted “The X-Files” and new crime solver “Lucifer” helped Fox lead Monday’s top network among total viewers (7.18 million), adults 18-49 (2.3 rating/7 share) and adults 25-54 (2.9/8)

ABC was tops among adults 18-34 (1.8/7) on Monday night, thanks to a new installment of “The Bachelor.”

The Iowa Caucuses, the first official public vote of the 2016 presidential election, was the main attraction on cable, giving the three cable news networks — Fox News Channel, CNN and MSNBC — record audiences ever for Iowa coverage.

Fox News Channel averaged 4.46 million total viewers in prime time (8-11 p.m. ET), up +81 percent from the 2.63 million viewers who watched its Iowa caucuses coverage in 2012, the previous high.

FNC’s audience peaked from 10:30-10:45 p.m. ET as 5.1 million viewers watched the speech of Sen. Marco Rubio, who placed a close third among all Republican candidates behind caucus winner Ted Cruz and runner-up Donald Trump.

CNN was a solid runner-up on cable with 3.73 million viewers, up +185 percent from 2012 and surpassing its previous high for Iowa caucuses coverage, set in 2008 (2.2 million viewers).

CNN led among adults 25-to-54 — news programming’ most coveted demographic for advertisers — averaging 1.39 million. Fox News Channel was second in that demographic group, with 1.16 million viewers.

MSNBC drew its Iowa-caucus-best prime time average of 1.97 million total viewers and 592,000 adults 25-to-54. Brian Williams and Rachel Maddow anchored its coverage.

For mobile users, you may scroll this table horizontally.























Programming Insider Monday, February 1, 2016
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 4.2/7 6331 1.8/7 1.9/6 2.0/5
8:00 The Bachelor 5.0/8 7501 2.3/9 2.3/7 2.5/6
10:01 Bachelor Live 2.7/5 3932 0.9/4 1.0/3 1.2/3
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 4.5/7 7001 0.6/3 1.3/4 1.7/5
8:00 Supergirl 4.2/7 6682 0.8/3 1.5/5 2.0/5
9:00 Scorpion (r) 4.5/7 7233 0.6/2 1.2/4 1.7/4
9:59 NCIS: Los Angeles (r) 4.7/8 7091 0.5/2 1.0/3 1.5/4
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.2/4 3462 0.7/3 1.0/3 1.3/3
8:00 Superstore 3.0/5 4890 1.0/4 1.4/5 1.8/5
8:30 Telenovela 2.0/3 3058 0.5/2 0.8/2 1.1/3
9:00 The Biggest Loser 2.1/3 3205 0.6/2 1.0/3 1.2/3
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 4.4/7 7183 1.4/6 2.3/7 2.9/8
8:00 The X-Files 5.0/8 8367 1.7/7 2.7/8 3.5/9
9:00 Lucifer 3.8/6 5998 1.2/4 2.0/6 2.4/6
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.7/1 1007 0.3/1 0.4/1 0.4/1
8:00 Crazy Ex-Girlfriend 0.6/1 972 0.3/1 0.4/1 0.4/1
9:00 Jane the Virgin 0.7/1 1042 0.4/1 0.4/1 0.4/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.1/2 2035 0.8/2
7:00 Muchacha Italiana Viene a Casarse 1.2/2 2064 0.7/3
8:00 Antes Muerta Que Lichita 1.1/2 1911 0.7/2
8:59 Pasion y Poder 1.3/2 2300 0.8/3
10:02 El Hotel de Los Secretos 1.1/2 1872 0.7/2

Sub-Demo Breakdowns – Monday 2/01/16

The Bachelor” (ABC)
Women 18-34: 3.4/12
Men 18-34: 1.2/5
Women 18-49: 3.3/10
Men 18-49: 1.2/4

Bachelor Live” (ABC)
Women 18-34: 1.4/5
Men 18-34: 0.4/2
Women 18-49: 1.6/5
Men 18-49: 0.5/2

Supergirl” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.8/4
Women 18-49: 1.5/5
Men 18-49: 1.5/5

Superstore” (NBC)
Women 18-34: 1.2/5
Men 18-34: 0.8/3
Women 18-49: 1.7/5
Men 18-49: 1.1/4

Telenovela” (NBC)
Women 18-34: 0.6/2
Men 18-34: 0.4/2
Women 18-49: 1.0/3
Men 18-49: 0.6/2

The Biggest Loser” (NBC)
Women 18-34: 0.8/3
Men 18-34: 0.4/2
Women 18-49: 1.3/4
Men 18-49: 0.7/2

The X-Files” (Fox)
Women 18-34: 1.9/7
Men 18-34: 1.5/6
Women 18-49: 2.8/8
Men 18-49: 2.5/8

Lucifer” (Fox)
Women 18-34: 1.2/4
Men 18-34: 1.1/5
Women 18-49: 2.0/6
Men 18-49: 1.9/6

Crazy Ex-Girlfriend” (CW)
Women 18-34: 0.4/1
Men 18-34: 0.2/1
Women 18-49: 0.4/1
Men 18-49: 0.3/1

Jane the Virgin” (CW)
Women 18-34: 0.5/2
Men 18-34: 0.2/1
Women 18-49: 0.5/1
Men 18-49: 0.2/1

Cable Rankings – Monday 2/01/16
What follows are the top 20 most-watched shows in prime time on cable for Monday, February 1:


  1. “America’s Election Headquarters-Iowa Caucus” (Fox News Channel, 10-11 p.m., 3.13 household rating): 4.917 million (0.89 adults 18–49 rating)

  2. “America’s Election Headquarters-Iowa Caucus” (Fox News Channel, 9-10 p.m., 2.82 household rating): 4.389 (0.69)

  3. “America’s Choice 2016-Iowa Caucus” (CNN, 10-11 p.m., 2.69 household rating): 4.304 (1.20)

  4. “America’s Election Headquarters-Iowa Caucus” (Fox News Channel, 8-9 p.m., 2.65 household rating): 4.076 (0.56)

  5. “America’s Choice 2016-Iowa Caucus” (CNN, 9-10 p.m., 2.43 household rating): 3.911 (1.02)
  6. “WWE Raw” (USA, 8-9 p.m., 2.21 household rating): 3.592 (1.24)

  7. “WWE Raw” (USA, 9-10 p.m., 2.12 household rating): 3.464 (1.26)

  8. “WWE Raw” (USA, 10-11:08 p.m., 1.93 household rating): 3.094 (1.15)

  9. “America’s Choice 2016-Iowa Caucus” (CNN, 8-9 p.m., 1.90 household rating): 2.974 (0.72)

  10. “Love & Hip Hop 6” (VH1, 8-9:02 p.m.): 2.632 (1.42)
  11. “Fast N Loud” (Discovery, 9-10:01 p.m.): 2.357 (0.98)

  12. “Stevie J & Joseline Go Hollywood” (VH1, 9:02-9:32 p.m.): 2.133 (1.10)

  13. “The Place for Politics-Iowa Caucus” (MSNBC, 8-11 p.m., 1.28 household rating): 1.968 (0.36)

  14. “K.Michelle: My Life” (VH1, 9:32-10:02 p.m.): 1.909 (0.98)

  15. “Kids Baking Championship” (Food Network, 8-9 p.m.): 1.860 (0.58)

  16. “Ellen’s Design Challenge” (HGTV, 9-10 p.m.): 1.827 (0.43)

  17. “Diesel Brothers” (Discovery, 10:01-11:02 p.m.): 1.787 (0.81)

  18. “Teen Mom” (MTV, 10-11:01 p.m.): 1.728 (1.00)

  19. “House Hunters” (HGTV, 8:30-9 p.m.): 1.724 (0.46)

  20. “House Hunters” (HGTV, 10-10:30 p.m.): 1.688 (0.37)


  • “College Basketball: North Carolina @ Louisville” (ESPN, 7:00-9:10 p.m., 1.11 household rating): 1.626 (0.53)

  • “House Hunters” (HGTV, 8-8:30 p.m.): 1.614 (0.48)

  • “House Hunters International” (HGTV, 10:30-11 p.m.): 1.562 (0.33)

  • “Vanderpump Rules” (Bravo, 9-10:02 p.m.): 1.527 (0.68)

  • “Hit The Floor” (VH1, 10:02-11:02 p.m.): 1.352 (0.69)

  • “Cake Wars” (Food Network, 9-10 p.m.): 1.348 (0.46)

  • “Wicked Tuna” (NGC, 9-10:01 p.m.): 1.042 (0.34)

  • “Vanity Fair Confidential” (ID, 9-10 p.m.): 1.026 (0.29)

  • “American Dad” (TBS, 8:30-9 p.m.): 0.951 (0.53)

  • “College Basketball: Texas @ Baylor” (ESPN, 9:10-11:14 p.m., 0.66 household rating): 0.950 (0.32)

  • “The Magicians” (Syfy, 9-10 p.m.): 0.901 (0.35)

  • “The Fosters” (Freeform, 8-9 p.m.): 0.789 (0.32)

  • “Fashion Police Weekly” (E!, 8-9 p.m.): 0.748 (0.23)

  • “Untying the Knot” (Bravo, 10:02-11:02 p.m.): 0.660 (0.19)

  • “Angie Tribeca” (TBS, 9-9:30 p.m.): 0.630 (0.28)

  • “NBA Basketball: Cleveland @ Indiana” (NBA TV, 7-9:49 p.m., 0.37 household rating): 0.544 (0.22)

  • “NBA Gametime Live” (NBA TV, 9:49-10 p.m., 0.31 household rating): 0.463 (0.21)

  • “Recovery Road” (Freeform, 9-10 p.m.): 0.411 (0.18)

  • “Fameless” (truTV, 10-11 p.m.): 0.382 (0.18)


Miscellaneous


  • “‪Strange Inheritance” (Fox Business, 12-12:30‪ a.m.‬): 0.095 million viewers (0.01 adults 18-49 rating)

  • “Strange Inheritance” (Fox Business, 12:30-1‪ a.m.‬): 0.067 million viewers (0.00 adults 18-49 rating)


Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. FROM NBC

    L+7: WEEK 2 OF “SHADES OF BLUE” GROWS +95% IN 18-49 RATING GOING FROM L+SD TO L+7, THE #1 LIFT OF THE WEEK ON THE BIG 4

    IT’S ALSO THE BIGGEST L+7 PERCENTAGE LIFT FOR WEEK 2 OF A NEW SERIES THIS SEASON

    The Jan. 14 telecast of “Shades of Blue” has grown by +95% in adult 18-49 rating going from “live plus same day” to “live plus seven day” results from Nielsen Media Research (from a
    1.32 to a 2.57) and by +4.671 million persons in total viewers (6.641 million to 11.312 million):

    It’s the #1 biggest percentage increase for the week of Jan. 11-17 on the Big 4 networks, narrowly ahead of the +88% for NBC’s “The Blacklist” (1.58 to 2.97).

    The +95% increase is the #1 biggest L+7 percentage lift this season for Week 2 of a new series on the big 4 networks.

    The +95% lift in 18-49 is up from a +72% increase in L+7 for the prior week’s premiere (1.81 to 3.12).

    ·The increase of +4.671 million total viewers is the #3 biggest L+7 gain this season for Week 2 of a new series on ABC, CBS, NBC or Fox, behind only “Blindspot” (+6.019 million) and “Quantico” (+4.925 million).

    ·The +70% increase in P2+ delivery from LS to L7 is the #3 biggest L+7 percentage lift this season for Week 2 of a new series on the Big 4 networks, behind “Scream Queens” (+73%) and “Quantico” (+71%).

    Previously
    ·
    The Jan. 7 “Shades of Blue” premiere delivered 13.5 million total viewers in L+7, making it
    NBC’s most-watched premiere of a 10 p.m. drama without a “Voice” lead-in
    in more than nine years, since “Studio 60 on the Sunset Strip” on Monday, Sept. 18, 2006 (14.1 million).
    ·
    Among NBC series premieres, the Jan. 7 “Shades of Blue” debut delivered
    the #3 biggest L+7 lift ever in total viewers (4.916 million), behind only “Blindspot” (5.984 million) and “The Blacklist” (+5.696 million).

    ·
    It was the #2 biggest lift of the week of Jan. 4-10 on the broadcast nets in total viewers (behind only “Big Bang Theory’s” 5.106 million).

  2. Do you have Be Cool, Scooby-Doo! on Boomerang?
    and Gravity Falls and The Lion Guard on Disney Channel?

    • GSN 2/01 in total viewers (adults 18-49)

      Family Feud (r) 7:30 623k (179k)
      Idiotest (r) 8:00 294k (110k)
      Idiotest (r) 8:30 285k (113k)
      Family Feud (r) 9:00 390k (117k)
      Family Feud (r) 9:30 436k (120k)

  3. Hi SOTB, I completely forgot to request the 2 episodes ‘Strange Inheritance’ (Fox Business) from this day, so could I please have those? Thanks!

    • Info also included in the article

      “‪Strange Inheritance” (Fox Business, 2/01 12-12:30‪ a.m.‬): 0.095 million viewers (0.01 adults 18-49 rating)

      “Strange Inheritance” (Fox Business, 2/01 12:30-1‪ a.m.‬): 0.067 million viewers (0.00 adults 18-49 rating)