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Monday Final Nationals: NBC Olympic Telecast Wins its 50th Consecutive Prime Time

From NBC Sports Group (full press release): For Monday’s primetime coverage, NBC Olympics’ Total Audience Delivery — calculating average minute viewing across broadcast, cable, and digital — had an average of 25.5 million viewers with an 14.9 household rating.

NBC’s Monday primetime Rio Olympics broadcast was by far the most-watched show of the night – marking the 50th consecutive night that an NBC Olympic presentation has topped primetime. This streak began with Day 14 of the 2010 Vancouver Games.

From the second Monday in London 2012, the night was down 4 percent in total audience and down 6 percent in household rating (26.6 million viewers/15.8 household rating on August 6, 2012) when it had aired solely on NBC.

TOP 10 METERED MARKETS FOR NBC MONDAY PRIMETIME:

1. Salt Lake City 20.6/39
2. Austin 19.9/34
3. Denver 19.6/37
4. St. Louis 19.4/30
5. Minneapolis 18.3/33
6. Columbus 18.2/30
7. Indianapolis 18.1/30
8. Norfolk 17.6/28
9. Milwaukee 17.0/28
T10. Dayton 16.8/27
T10. Richmond 16.8/27
T10. San Antonio 16.8/26

Half-hours for ‬“Rio 2016 Summer Olympics-Monday” on NBC were, as follows:

‪8:00-8:30 
Household rating/Share: 11.4/20
Viewers: 19.339 million
adults 18-34: 3.8 rating/18 share
adults 18-49: 5.2 rating/20 share
adults 25-54: 6.3 rating/20 share

‪8:30-9:00 ‬
Household rating/Share: 13.4/23
Viewers: 23.110 million
adults 18-34: 4.6 rating/20 share
adults 18-49: 6.4 rating/22 share
adults 25-54: 7.9 rating/23 share

‪9:00-9:30 ‬
Household rating/Share: 14.6/24
Viewers: 25.292 million
adults 18-34: 5.2 rating/22 share
adults 18-49: 7.3 rating/25 share
adults 25-54: 9.0 rating/25 share

‪9:30-10:00 
Household rating/Share: 14.8/25
Viewers: 25.762 million
adults 18-34: 5.3 rating/22 share
adults 18-49: 7.6 rating/25 share
adults 25-54: 9.3 rating/25 share

‪10:00-10:30 
Household rating/Share: 15.1/26
Viewers: 25.949 million
adults 18-34: 5.5 rating/23 share
adults 18-49: 7.7 rating/26 share
adults 25-54: 9.5 rating/27 share

10:30-11:00
Household rating/Share: 15.4/29
Viewers: 26.153 million
adults 18-34: 5.3 rating/24 share
adults 18-49: 7.7 rating/28 share
adults 25-54: 9.6 rating/29 share

For mobile users, you may scroll this table horizontally.
































* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Monday, August 15, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.7/5 3875 0.9/4 1.1/4 1.3/4
8:00 Bachelor in Paradise 249 94 3.3/6 4739 1.2/5 1.4/5 1.7/5
10:01 Mistresses 249 94 1.5/3 2103 0.3/1 0.5/2 0.6/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.3/4 3356 0.4/2 0.7/3 1.0/3
8:00 Mom (r) 254 94 2.8/5 4000 0.4/2 0.8/3 1.2/4
8:30 2 Broke Girls (r) 254 94 2.5/4 3568 0.4/2 0.8/3 1.1/3
9:00 Mom (r) 254 94 2.6/4 3651 0.4/2 0.8/3 1.2/3
9:30 The Odd Couple (r) 254 94 2.0/3 2924 0.4/2 0.7/2 1.0/3
10:00 Scorpion (r) 254 94 2.0/4 2997 0.3/1 0.6/2 0.9/3
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 14.1/24 24267 5.0/22 7.0/24 8.6/25
8:00 Rio Summer Olympics (s) (thru 11:05) 242 94 14.1/24 24267 5.0/22 7.0/24 8.6/25
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.9/2 1381 0.3/1 0.4/1 0.5/1
8:00 So You Think You Can Dance (r) 255 94 0.9/2 1381 0.3/1 0.4/1 0.5/1
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.7/1 1048 0.2/1 0.3/1 0.4/1
8:00 Supergirl (r) 247 92 0.7/1 1065 0.2/1 0.3/1 0.4/1
9:00 Supergirl (r) 247 92 0.7/1 1032 0.2/1 0.3/1 0.4/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1792 0.6/2
7:00 La Rosa de Guadalupe 0.9/2 1549 0.5/2
8:00 Un Camino Hacia El Destino 1.1/2 1857 0.6/2
9:00 Tres Veces Ana 1.1/2 1948 0.7/2
10:00 Tres Veces Ana 0.9/2 1572 0.6/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.3/0 481 0.2/1
7:00 Mi Corazon es Tuyo 0.2/0 550 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.3/1 627 0.3/1
9:00 La Ronca de Oro 0.3/1 563 0.2/1
10:00 El Príncipe 0.2/0 253 0.1/0
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1801 0.7/3
7:00 Caso Cerrado: Edición Estelar 1.0/2 1618 0.5/2
8:00 Silvana Sin Lana 0.8/1 1539 0.6/2
9:00 Sin Senos Sí Hay Paraíso 0.9/2 1688 0.7/2
10:00 Señora Acero 3: La Coyote 1.1/2 2177 1.0/3

Sub-Demo Breakdowns – Monday 8/15/16

Bachelor in Paradise” (ABC)
Women 18-34: 1.7/7
Men 18-34: 0.6/3
Women 18-49: 2.0/6
Men 18-49: 0.7/3

Mistresses” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.2/1
Women 18-49: 0.7/2
Men 18-49: 0.3/1

Rio Summer Olympics” (NBC)
Women 18-34: 5.4/22
Men 18-34: 4.5/22
Women 18-49: 7.4/24
Men 18-49: 6.6/24

Rizzoli & Isles” (TNT)
Women 18-34: 0.32
Men 18-34: 0.15
Women 18-49: 0.72
Men 18-49: 0.29

Major Crimes” (TNT)
Women 18-34: 0.22
Men 18-34: 0.09
Women 18-49: 0.54
Men 18-49: 0.23

The Fosters” (Freeform)
Women 18-34: 0.59
Men 18-34: 0.13
Women 18-49: 0.54
Men 18-49: 0.18

Cable Rankings – Monday 8/15/16
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Monday, August 15:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
90 66 THE FIRST 48 A&E 8:00 PM 60 581 0.19
88 51 60 DAYS IN-FIRST LOOK A&E 9:00 PM 15 591 0.22
80 42 KING OF THE HILL ADSM 8:00 PM 30 635 0.24
56 25 CLEVELAND SHOW ADSM 8:30 PM 30 763 0.31
35 15 AMERICAN DAD ADSM 9:00 PM 30 997 0.41
23 10 AMERICAN DAD ADSM 9:30 PM 30 1210 0.54
17 8 FAMILY GUY ADSM 10:00 PM 30 1381 0.64
13 6 FAMILY GUY ADSM 10:30 PM 30 1530 0.68
70 72 AMC MOVIE AMC 7:30 PM 150 665 0.18
57 77 MAKING OF THE MOB: CHICAGO AMC 10:00 PM 60 757 0.17
85 91 YUKON MEN APL 8:00 PM 61 595 0.12
79 85 YUKON MEN APL 9:01 PM 61 649 0.13
67 81 YUKON MEN APL 10:02 PM 61 700 0.14
11 7 REAL HOUSEWIVES OF OC BRAVO 9:00 PM 60 1808 0.67
74 48 ODD MOM OUT BRAVO 10:00 PM 31 655 0.23
30 54 ANDERSON COOPER 360 CNN 8:00 PM 60 1136 0.21
41 76 ANDERSON COOPER 360 CNN 9:00 PM 60 922 0.17
48 82 CNN TONIGHT CNN 10:00 PM 60 829 0.14
46 32 MISFIT GARAGE DISC 8:00 PM 60 859 0.27
19 13 MISFIT GARAGE DISC 9:00 PM 62 1331 0.43
62 34 FAST N LOUD: DEMOLITION DISC 10:02 PM 61 731 0.27
49 58 DOC MCSTUFFINS DISJR 8:00 PM 25 811 0.21
62 74 SO MUCH YOU CAN DO DISJR 8:25 PM 5 731 0.17
81 80 KATE & MIM-MIM DISJR 8:30 PM 25 618 0.15
97 89 QUIET IS DISJR 8:55 PM 5 533 0.12
15 36 ADV IN BABYSITTING (2016) DSNY 8:00 PM 105 1426 0.26
27 71 GIRL MEETS WORLD DSNY 9:45 PM 25 1174 0.18
31 73 GIRL MEETS WORLD DSNY 10:10 PM 25 1108 0.18
36 92 K.C. UNDERCOVER DSNY 10:35 PM 30 978 0.11
94 84 TOY STORY 2 DXD 9:00 PM 120 547 0.13
93 75 MLB BONUS GAME: KANSAS CITY / DETROIT ESPN 7:00 PM 189 553 0.17
53 29 CUPCAKE WARS CELEBRITY FOOD 8:00 PM 60 789 0.29
69 45 CHOPPED FOOD 9:00 PM 60 679 0.23
86 63 CHOPPED FOOD 10:00 PM 60 594 0.20
4 46 THE O’REILLY FACTOR FOXNC 8:00 PM 60 3014 0.23
8 59 THE KELLY FILE FOXNC 9:00 PM 60 2290 0.20
9 44 HANNITY FOXNC 10:00 PM 60 2045 0.23
43 18 THE FOSTERS FRFM 8:00 PM 60 884 0.36
39 24 FX MOVIE PRIME FX 8:00 PM 120 933 0.31
61 31 FX MOVIE PRIME FX 10:00 PM 120 734 0.28
92 100 FAMILY FEUD (HARVEY) GSN 9:00 PM 30 555 0.08
91 99 FAMILY FEUD (HARVEY) GSN 9:30 PM 30 560 0.08
40 61 TINY HOUSE BIG LIVING HGTV 8:00 PM 30 923 0.20
34 57 TINY HOUSE BIG LIVING HGTV 8:30 PM 30 1003 0.21
24 35 TINY HOUSE HUNTERS HGTV 9:00 PM 30 1198 0.26
29 37 TINY HOUSE HUNTERS HGTV 9:30 PM 30 1156 0.26
16 28 HOUSE HUNTERS HGTV 10:00 PM 30 1399 0.29
26 40 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1178 0.25
25 52 AMERICAN PICKERS HIST 8:00 PM 60 1187 0.22
22 56 AMERICAN PICKERS HIST 9:00 PM 60 1222 0.21
33 67 AMERICAN PICKERS HIST 10:00 PM 63 1066 0.19
58 79 KILLER INSTINCT WITH CHRIS HANSEN ID 8:00 PM 60 748 0.16
37 65 KILLER INSTINCT WITH CHRIS HANSEN ID 9:00 PM 60 953 0.19
44 53 CORONER: I SPEAK FOR THE ID 10:00 PM 60 877 0.21
100 60 MOVIE- THEATRICAL RPT LIF 8:00 PM 152 526 0.20
21 62 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1288 0.20
12 39 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 1755 0.25
14 69 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 60 1462 0.19
99 27 TEEN MOM SPECIAL MTV 9:00 PM 60 527 0.29
60 14 ARE YOU THE ONE SSN 4 MTV 10:00 PM 61 736 0.43
59 68 FULL HOUSE NAN 9:00 PM 30 737 0.19
54 55 FULL HOUSE NAN 9:30 PM 30 780 0.21
52 38 FULL HOUSE NAN 10:00 PM 30 799 0.25
54 33 FULL HOUSE NAN 10:30 PM 30 780 0.27
38 26 RIO SUMMER OLYMPICS NBCSN 7:01 PM 299 948 0.30
45 47 WICKED TUNA: OUTER BANKS NGC 9:00 PM 60 875 0.23
28 41 NICKY, RICKY, DICKY & DAWN NICK 8:00 PM 30 1173 0.24
47 70 CRASHLETES NICK 8:30 PM 30 839 0.18
73 83 SHIMMER AND SHINE NKJR 8:00 PM 30 661 0.14
81 93 WALLYKAZAM! NKJR 8:30 PM 30 618 0.11
71 95 PEPPA PIG NKJR 9:00 PM 30 664 0.11
84 98 PEPPA PIG NKJR 9:30 PM 30 602 0.10
95 43 BEYOND SCARED STRAIGHT SPIKE 8:00 PM 60 541 0.24
42 30 SYFY MOVIE SYFY 6:30 PM 150 914 0.29
98 78 SYFY ORIGINAL MOVIE SYFY 9:00 PM 120 530 0.16
64 17 FAMILY GUY TBS 8:00 PM 30 724 0.37
74 20 AMERICAN DAD TBS 8:30 PM 30 655 0.36
78 19 AMERICAN DAD TBS 9:00 PM 30 650 0.36
77 22 FAMILY GUY TBS 9:30 PM 30 652 0.35
89 23 FAMILY GUY TBS 10:00 PM 30 586 0.31
83 50 HOARDING: BURIED ALIVE TLC 8:00 PM 60 617 0.22
87 64 HOARDING: BURIED ALIVE TLC 9:00 PM 60 593 0.20
18 49 RIZZOLI & ISLES TNT 8:00 PM 60 1366 0.22
1 12 RIZZOLI & ISLES TNT 9:00 PM 60 3867 0.50
2 16 MAJOR CRIMES TNT 10:00 PM 60 3180 0.39
50 96 ANDY GRIFFITH SHOW TVL 7:36 PM 36 806 0.11
51 90 ANDY GRIFFITH SHOW TVL 8:12 PM 36 801 0.12
76 97 EVERYBODY LOVES RAYMOND TVL 8:48 PM 36 654 0.10
66 94 EVERYBODY LOVES RAYMOND TVL 9:24 PM 36 702 0.11
71 87 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 664 0.12
68 86 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 693 0.13
5 3 WWE RAW (1.82 HH) USA 8:00 PM 60 2879 1.01
3 2 WWE RAW (1.95 HH) USA 9:00 PM 60 3083 1.08
6 5 WWE RAW (1.74 HH) USA 10:00 PM 68 2784 0.94
7 1 LOVE & HIP HOP HOLLYWOOD 3 VH1 8:00 PM 60 2453 1.25
10 4 VH1 LIVE! VH1 9:00 PM 30 1928 0.98
20 9 T.I. AND TINY 5 VH1 9:30 PM 29 1313 0.63
32 11 LOVE & HIP HOP HOLLYWOOD 3 VH1 9:59 PM 60 1095 0.54
65 21 VH1 LIVE! VH1 10:59 PM 30 708 0.36
96 88 CSI MIAMI WETV 8:00 PM 60 538 0.12

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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