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Monday Final Nationals: ‘New Celebrity Apprentice’ on NBC Concludes Season with a Whimper

CBS and ABC shared prime time leadership on this second Monday of the February sweeps period. CBS led in total viewers (7.13 million), ABC led in adults 18-49 (1.8 rating/6 share) and adults 18-34 (1.7/8). CBS and ABC tied for No. 1 among adults 25-54 (2.0/6).

The 1-hour season — or, series — finale of NBC’s “The New Celebrity Apprentice” with Arnold Schwarzenegger at the helm ranked fourth in the 9 p.m. hour in viewers, adults 18-49 and adults 25-54. Even the CW’s “Jane the Virgin” rated higher among adults 18-34.

The second week of Fox’s new Monday night of “24: Legacy” and “APB” suffered noticeable erosion from the previous Monday:

Episode #3 of “24: Legacy” (Fox) erosion from Monday premiere:
Total Viewers: -17 percent (5.142 million from 6.225 million)
Adults 18-49: -20 percent (1.2 rating from a 1.5 rating)

Episode #2 of “APB” (Fox) erosion from series premiere:
Total Viewers: -26 percent (4.528 million from 6.101 million)
Adults 18-49: -33 percent (1.0 rating from a 1.5 rating)

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Monday, February 13, 2017
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 3.8/7 5878 1.7/8 1.8/6 2.0/6
8:00 The Bachelor 250 93 4.9/8 7561 2.2/10 2.4/8 2.6/7
10:01 Quantico 250 93 1.7/3 2426 0.5/3 0.6/2 0.8/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 4.4/8 7130 0.7/3 1.3/5 2.0/6
8:00 Kevin Can Wait 254 93 4.7/8 7854 0.8/4 1.5/6 2.4/7
8:30 Man with a Plan 254 93 4.4/7 7202 0.7/3 1.4/5 2.2/6
9:00 Superior Donuts 254 93 4.4/7 7249 0.7/3 1.4/5 2.2/6
9:30 2 Broke Girls 254 93 3.7/6 6001 0.7/3 1.2/4 1.9/5
10:00 Scorpion 254 93 4.6/9 7238 0.7/3 1.2/4 1.7/5
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.2/4 3455 0.4/2 0.8/3 1.1/3
8:00 The Wall (r) 244 93 2.4/4 3895 0.5/2 0.9/3 1.2/4
9:00 New Celebrity Apprentice (f) 244 93 2.2/4 3478 0.4/2 0.9/3 1.2/3
10:00 Timeless 246 93 2.0/4 2993 0.3/2 0.7/3 1.0/3
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 3.0/5 4840 0.7/3 1.1/4 1.5/4
8:00 24: Legacy 258 93 3.2/5 5142 0.7/3 1.2/4 1.6/5
9:01 APB 258 93 2.9/5 4528 0.6/3 1.0/4 1.4/4
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 1.1/2 1795 0.5/2 0.6/2 0.7/2
8:00 Supergirl 248 91 1.5/3 2522 0.6/3 0.8/3 0.9/3
9:00 Jane the Virgin 248 91 0.7/1 1068 0.4/2 0.4/1 0.4/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.2/2 2172 0.7/3
7:00 La Rosa de Guadalupe 1.0/2 2058 0.7/3
8:00 Pequeños Gigantes USA 1.0/2 1962 0.6/2
9:00 Vino el Amor 1.2/2 2261 0.7/3
10:00 El Color de la Pasión 1.3/2 2295 0.8/3
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.4/1 758 0.3/1
7:00 Moisés y Los Diez Mandamientos (r) 0.3/1 696 0.3/1
8:00 Moisés y Los Diez Mandamientos 0.7/1 1437 0.5/2
9:00 La Viuda Negra 0.3/1 593 0.2/1
10:00 Blue Demon 0.2/0 243 0.1/0
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average (preliminary) 0.8/1 1389 0.5/2 0.5/2
8:00 La Fan (preliminary) 0.6/1 1139 0.4/2 0.4/1
9:00 La Doña (preliminary) 0.8/1 1398 0.4/2 0.5/2
10:00 El Chema (preliminary) 0.9/2 1631 0.6/3 0.7/3

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Monday 2/13/17

The Bachelor” (ABC)
Women 18-34: 3.4/14
Men 18-34: 1.1/6
Women 18-49: 3.5/12
Men 18-49: 1.2/5

Quantico” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.3/2
Women 18-49: 0.9/3
Men 18-49: 0.4/2

Kevin Can Wait” (CBS)
Women 18-34: 0.8/3
Men 18-34: 0.8/4
Women 18-49: 1.6/6
Men 18-49: 1.5/6

Man with a Plan” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.6/5
Men 18-49: 1.3/5

Superior Donuts” (CBS)
Women 18-34: 0.8/3
Men 18-34: 0.6/3
Women 18-49: 1.6/5
Men 18-49: 1.2-5

2 Broke Girls” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.4/4
Men 18-49: 1.0/4

Scorpion” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.7/4
Women 18-49: 1.2/4
Men 18-49: 1.1/4

The New Celebrity Apprentice” (NBC)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 1.0/3
Men 18-49: 0.8/3

Timeless” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.3/1
Women 18-49: 0.8/3
Men 18-49: 0.6/2

24: Legacy” (Fox)
Women 18-34: 0.7/3
Men 18-34: 0.8/4
Women 18-49: 1.2/4
Men 18-49: 1.3/5

APB” (Fox)
Women 18-34: 0.6/2
Men 18-34: 0.7/3
Women 18-49: 1.0/3
Men 18-49: 1.1/4

Supergirl” (CW)
Women 18-34: 0.6/3
Men 18-34: 0.5/3
Women 18-49: 0.8/3
Men 18-49: 0.8/3

Jane the Virgin” (CW)
Women 18-34: 0.6/3
Men 18-34: 0.2/1
Women 18-49: 0.6/1
Men 18-49: 0.2/1

Cable Rankings – Monday 2/13/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Monday, February 13:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
80 97 THE FIRST 48 A&E 8:00 PM 60 569 0.16
77 97 THE FIRST 48 A&E 9:00 PM 61 625 0.16
85 88 THE FIRST 48 A&E 10:03 PM 60 496 0.17
75 48 KING OF THE HILL ADSM 8:00 PM 30 695 0.27
68 40 CLEVELAND SHOW ADSM 8:30 PM 30 741 0.29
36 23 AMERICAN DAD ADSM 9:00 PM 30 1051 0.42
30 14 AMERICAN DAD ADSM 9:30 PM 30 1200 0.52
27 12 BOB’S BURGERS ADSM 10:00 PM 30 1257 0.55
23 10 BOB’S BURGERS ADSM 10:30 PM 30 1305 0.60
82 64 AMC PREMIERE EVENT: INCEPTION AMC 7:00 PM 180 564 0.22
73 69 HUMANS AMC 10:00 PM 60 716 0.20
31 15 VANDERPUMP RULES BRAVO 9:00 PM 61 1167 0.50
78 46 SUMMER HOUSE BRAVO 10:01 PM 60 606 0.28
100 97 SOUTH PARK CMDY 10:00 PM 30 270 0.16
99 77 SOUTH PARK CMDY 10:30 PM 30 323 0.18
21 39 ANDERSON COOPER 360 CNN 8:00 PM 60 1393 0.30
19 34 ANDERSON COOPER 360 CNN 9:00 PM 60 1448 0.34
24 40 CNN TONIGHT CNN 10:00 PM 60 1296 0.29
35 33 FAST N LOUD DISC 8:00 PM 60 1089 0.36
9 6 FAST N LOUD DISC 9:00 PM 60 2137 0.82
14 7 DIESEL BROTHERS DISC 10:00 PM 60 1602 0.74
67 88 SHERIFF CALLIES WILD WEST DISJR 8:00 PM 25 745 0.17
45 77 BUNK’D DSNY 10:30 PM 30 932 0.18
62 69 FASHION POLICE WEEKLY: 2017 GRAMMYS E! 8:00 PM 60 798 0.20
17 24 COLLEGE BASKETBALL REGULAR SEASON: LOUISVILLE @ SYRACUSE (0.95 HH) ESPN 7:00 PM 139 1466 0.41
12 9 COLLEGE BASKETBALL REGULAR SEASON: WEST VIRGINIA @ SYRACUSE (1.13 HH) ESPN 9:19 PM 146 1818 0.61
29 40 WOMEN’S COLLEGE BASKETBALL REGULAR SEASON: SOUTH CAROLINA @ UCONN (0.79 HH) ESPN2 9:43 PM 85 1229 0.29
28 40 KIDS BAKING CHAMP 3 FOOD 8:00 PM 60 1234 0.29
73 66 CAKE WARS CHAMPS FOOD 9:00 PM 60 716 0.21
71 59 DINERS, DRIVE INS & DIVES FOOD 10:00 PM 30 719 0.23
65 55 DINERS, DRIVE INS & DIVES FOOD 10:30 PM 30 759 0.25
1 24 THE O’REILLY FACTOR FOXNC 8:00 PM 60 4184 0.41
2 35 TUCKER CARLSON TONIGHT FOXNC 9:00 PM 60 3469 0.32
6 52 HANNITY FOXNC 10:00 PM 60 2724 0.26
83 66 SHADOWHUNTERS FRFM 8:00 PM 61 547 0.21
41 88 WESTMINSTER DOG SHOW (0.58 HH) FS1 8:00 PM 210 970 0.17
80 46 FX MOVIE PRIME: THE INTERNSHIP FX 8:00 PM 150 569 0.28
96 77 FX MOVIE PRIME: THE INTERNSHIP FX 10:30 PM 150 352 0.18
98 88 THE SIMPSONS FXX 8:30 PM 30 332 0.17
97 88 THE SIMPSONS FXX 9:00 PM 30 334 0.17
95 77 THE SIMPSONS FXX 9:30 PM 30 361 0.18
91 69 THE SIMPSONS FXX 10:00 PM 30 378 0.20
92 75 THE SIMPSONS FXX 10:30 PM 30 370 0.19
22 24 HOUSE HUNTERS HGTV 8:00 PM 30 1356 0.41
20 24 HOUSE HUNTERS HGTV 8:30 PM 30 1397 0.41
16 31 LOVE IT OR LIST IT HGTV 9:00 PM 60 1519 0.39
10 24 HOUSE HUNTERS HGTV 10:00 PM 30 1902 0.41
13 24 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1813 0.41
53 77 MURDER CALLS ID 8:00 PM 60 824 0.18
32 59 VANITY FAIR CONFIDENTIAL ID 9:00 PM 60 1126 0.23
26 35 MURDER CALLS ID 10:00 PM 60 1272 0.32
69 59 MOVIE- THEATRICAL RPT: VALENTINE’S DAY LIF 8:00 PM 182 734 0.23
15 77 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1528 0.18
7 35 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 2365 0.32
11 59 LAST WORD W/ L. O’DONNELL MSNBC 10:00 PM 60 1874 0.23
94 77 TEEN MOM II SSN7B MTV 8:00 PM 60 366 0.18
18 5 TEEN MOM II SSN7B MTV 9:00 PM 62 1458 0.83
42 12 TEEN MOM II SSN7B AFTER MTV 10:02 PM 31 962 0.55
86 48 TEEN MOM II SSN7B MTV 10:33 PM 57 480 0.27
49 52 FULL HOUSE NAN 9:00 PM 30 876 0.26
60 57 FULL HOUSE NAN 9:30 PM 30 809 0.24
63 52 FULL HOUSE NAN 10:00 PM 30 791 0.26
51 40 FULL HOUSE NAN 10:30 PM 30 868 0.29
38 69 RIDE NICK 8:00 PM 30 1043 0.20
70 97 BUBBLE GUPPIES NKJR 8:30 PM 30 731 0.16
64 75 PEPPA PIG NKJR 9:00 PM 30 790 0.19
57 77 PEPPA PIG NKJR 9:30 PM 30 810 0.18
72 88 PAW PATROL NKJR 10:24 PM 24 717 0.17
76 64 COPS (O) SPIKE 8:00 PM 30 678 0.22
54 48 COPS SPIKE 8:30 PM 30 822 0.27
55 40 COPS (O) SPIKE 9:00 PM 30 815 0.29
66 55 COPS SPIKE 9:30 PM 30 748 0.25
57 59 COPS (O) SPIKE 10:00 PM 30 810 0.23
57 57 COPS SPIKE 10:30 PM 30 810 0.24
88 88 SYFY MOVIE: UNDERWORLD: RISE OF THE LYCANS SYFY 9:00 PM 120 418 0.17
44 15 FAMILY GUY TBS 8:00 PM 30 934 0.50
61 21 AMERICAN DAD TBS 8:30 PM 30 807 0.43
55 24 AMERICAN DAD TBS 9:00 PM 30 815 0.41
47 20 FAMILY GUY TBS 9:30 PM 30 905 0.45
46 18 FAMILY GUY TBS 10:00 PM 30 908 0.48
43 15 FAMILY GUY TBS 10:30 PM 30 941 0.50
39 38 COUNTING ON TLC 9:00 PM 60 998 0.31
52 48 NBA PRE-GAME SHOW (0.58 HH) TNT 8:00 PM 14 836 0.27
34 21 NBA BASKETBALL: OKLAHOMA CITY @ WASHINGTON (0.72 HH) TNT 8:14 PM 149 1095 0.43
49 31 NBA BASKETBALL: ATLANTA @ PORTLAND (0.56 HH) TNT 10:43 PM 177 876 0.39
79 88 BF: DELICIOUS DESTINATION TRAV 8:30 PM 30 571 0.17
84 88 BIZARRE FOODS W/ ANDREW Z TRAV 9:00 PM 60 534 0.17
93 77 IMPRACTICAL JOKERS TRU 8:00 PM 30 367 0.18
90 77 IMPRACTICAL JOKERS TRU 8:30 PM 30 401 0.18
87 69 IMPRACTICAL JOKERS TRU 9:00 PM 30 419 0.20
89 69 IMPRACTICAL JOKERS TRU 9:30 PM 30 404 0.20
40 77 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 987 0.18
37 66 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 1047 0.21
3 2 WWE RAW (1.92 HH) USA 8:00 PM 60 3199 1.15
4 3 WWE RAW (1.91 HH) USA 9:00 PM 60 3153 1.12
5 4 WWE RAW (1.82 HH) USA 10:00 PM 75 2909 1.05
8 1 LOVE AND HIP HOP 7 VH1 8:00 PM 60 2278 1.20
25 8 MARTHA & SNOOP POTLUCK DINNER VH1 9:00 PM 30 1290 0.63
33 11 MARTHA & SNOOP POTLUCK DINNER VH1 9:30 PM 30 1105 0.56
48 19 LOVE AND HIP HOP 7 VH1 10:00 PM 60 902 0.46

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. Live+3 vs. Live+SD data for Monday 2/13/2017

    Adults 18-49
    …………………………….. L+SD … L+3
    The Bachelor ………….. 2.37 … 2.98
    Quantico ………………… 0.64 … 1.06
    Kevin Can Wait ……….. 1.55 … 1.87
    Man With a Plan ……… 1.43 … 1.65
    Superior Donuts ……… 1.41 … 1.63
    2 Broke Girls ………….. 1.22 … 1.64
    Scorpion ……………….. 1.18 … 1.86
    The Wall-r ………………. 0.93 … 0.95
    Celebrity Apprentice .. 0.89 … 1.09
    Timeless ……………….. 0.69 … 1.38
    24: Legacy …………….. 1.25 … 1.74
    APB ……………………… 1.04 … 1.45
    Supergirl ……………….. 0.78 … 1.08
    Jane the Virgin ……….. 0.41 … 0.67

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    The Bachelor ………….. 7574 … 8903
    Quantico ………………… 2428 … 3566
    Kevin Can Wait ……….. 7855 … 8857
    Man With a Plan ……… 7204 … 7997
    Superior Donuts ……… 7250 … 8032
    2 Broke Girls ………….. 6002 … 7064
    Scorpion ……………….. 7238 … 9861
    The Wall-r ……………… 3895 … 3943
    Celebrity Apprentice .. 3478 … 4089
    Timeless ………………… 2993 … 5346
    24: Legacy …………….. 5141 … 6697
    APB ………………………. 4527 … 5973
    Supergirl ……………….. 2522 … 3383
    Jane the Virgin ……….. 1068 … 1574

    • Loud House (Nickelodeon, 2/13 5:00-5:30 p.m.)
      – 1.513 million viewers
      – 0.34 adults 18-49 rating

      Loud House (Nickelodeon, 2/13 5:30-6:00 p.m.)
      – 1.472 million viewers
      – 0.34 adults 18-49 rating