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Monday Final Nationals: Rio 2016 on NBCUniversal Networks Rates Higher than First Summer Olympic Monday in London 2012 on NBC

From NBC Sports Group (full press release): NBC Olympics’ new Total Audience Delivery report – which measures broader Rio Olympics consumption by calculating average minute viewing across broadcast, cable, and digital – indicates their Monday primetime coverage averaged an 18.1 household rating with 31.5 million viewers.

The opening Monday night of the 2012 London Olympics – which had no simultaneous live streaming and no competing primetime Olympic cable coverage – posted an 18.0 national rating with an average of 31.58 million viewers.

After four days, the NBC-only average primetime viewership (27.3 million viewers) and household rating (14.8) have respective 285 percent and 202 percent advantages over ABC, CBS and FOX combined – the second-largest Summer Games advantage on record (behind only the London Olympics), according to national data from The Nielsen Company.

Among Adults 18-49, NBC’s four-night 8.0 primetime rating in the demographic tops by 471 percent the other broadcast networks combined (1.4 on ABC, CBS and FOX) – the largest advantage in the first four days of any Olympics.

Monday night’s NBC-only Rio Olympics coverage (8-11:05 p.m. ET/PT) posted a 16.4/28 household rating – the highest NBC primetime rating of the Rio Olympics. In addition, the telecast, which featured six U.S. swimming medals, Michael Phelps’ clash with South Africa’s Chad le Clos in the 200m fly semifinal, and the American tandem of Kerri Walsh Jennings and April Ross in beach volleyball, averaged 28.861 million viewers.

Also on Monday night, NBCSN’s live Olympic competition coverage averaged 1.562 million viewers, while Bravo’s live primetime Olympic tennis coverage averaged 720,000 viewers. The NBCSN telecast featured the second half of the U.S Men’s Basketball victory over Venezuela, while Serena Williams won her second-round singles match in straight sets on Bravo.

Monday’s Olympic coverage on the networks of NBCUniversal was watched by 84.6 million viewers (28.5% of the U.S. population) in 49.5 million homes (42.5% of U.S. TV households).

TOP 10 METERED MARKETS FOR NBC MONDAY PRIMETIME:

1. Salt Lake City 23.5/42
2. Denver 22.7/41
3. Kansas City 22.1/36
4. Minneapolis 21.7/37
5. Richmond 20.8/32
T6. Austin 20.4/35
T6. Indianapolis 20.4/34
T6. Washington, DC 20.4/37
9. Columbus 19.7/33
10. West Palm Beach 19.7/31

Half-hours for ‬“Rio 2016 Summer Olympics-Monday” were, as follows:

‪8:00-8:30 
Household rating/Share: 12.8/22
Viewers: 21.653 million
adults 18-34: 4.6 rating/22 share
adults 18-49: 5.9 rating/22 share
adults 25-54: 7.1 rating/23 share

‪8:30-9:00 ‬
Household rating/Share: 15.5/26
Viewers: 27.145 million
adults 18-34: 6.0 rating/26 share
adults 18-49: 7.8 rating/27 share
adults 25-54: 9.4 rating/27 share

‪9:00-9:30 ‬
Household rating/Share: 17.5/29
Viewers: 31.214 million
adults 18-34: 6.9 rating/29 share
adults 18-49: 9.2 rating/30 share
adults 25-54: 11.0 rating/30 share

‪9:30-10:00 
Household rating/Share: 18.2/30
Viewers: 32.488 million
adults 18-34: 7.4 rating/30 share
adults 18-49: 9.8 rating/31 share
adults 25-54: 11.8 rating/32 share

‪10:00-10:30 
Household rating/Share: 18.5/31
Viewers: 32.983 million
adults 18-34: 7.6 rating/31 share
adults 18-49: 10.2 rating/33 share
adults 25-54: 12.1 rating/33 share

10:30-11:00
Household rating/Share: 16.3/30
Viewers: 28.705 million
adults 18-34: 6.7 rating/29 share
adults 18-49: 9.0 rating/31 share
adults 25-54: 10.8 rating/31 share

For mobile users, you may scroll this table horizontally.



























* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Monday, August 8, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.6/4 3728 0.9/4 1.1/4 1.3/4
8:00 Bachelor in Paradise 249 94 3.1/5 4538 1.2/5 1.4/5 1.6/5
10:01 Mistresses 249 94 1.5/3 2065 0.4/2 0.5/2 0.7/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.2/4 3205 0.3/1 0.6/2 0.8/2
8:00 Mom (r) 254 94 2.6/5 3724 0.3/1 0.6/2 0.9/3
8:30 2 Broke Girls (r) 254 94 2.1/4 3046 0.3/1 0.6/2 0.9/3
9:00 Mom (r) 254 94 2.3/4 3413 0.4/1 0.7/2 1.0/3
9:30 The Odd Couple (r) 254 94 2.0/3 2965 0.4/1 0.6/2 0.8/2
10:00 Scorpion (r) 255 94 2.1/4 3041 0.3/1 0.5/2 0.7/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 16.5/28 28861 6.5/28 8.6/29 10.4/30
8:00 Rio Summer Olympics (s) (thru 11:05) 242 94 16.4/28 28861 6.5/28 8.6/29 10.3/30
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.9/2 1309 0.3/1 0.4/1 0.5/1
8:00 So You Think You Can Dance 255 94 0.9/2 1309 0.3/1 0.4/1 0.5/1
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.7/1 1050 0.2/1 0.3/1 0.4/1
8:00 Supergirl (r) 247 92 0.7/1 1051 0.2/1 0.3/1 0.4/1
9:00 Supergirl (r) 247 92 0.7/1 1049 0.2/1 0.3/1 0.4/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1869 0.7/2
7:00 La Rosa de Guadalupe 0.9/2 1735 0.6/3
8:00 Un Camino Hacia El Destino 1.1/2 2011 0.7/2
9:00 Tres Veces Ana 1.1/2 1962 0.7/2
10:00 Tres Veces Ana 0.9/2 1634 0.6/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.2/0 415 0.1/1
7:00 Mi Corazon es Tuyo 0.2/0 360 0.1/1
8:00 Moisés y Los Diez Mandamientos 0.3/0 506 0.2/1
9:00 La Ronca de Oro 0.3/0 489 0.2/0
10:00 El Príncipe 0.2/0 251 0.1/0

Sub-Demo Breakdowns – Monday 8/08/16

Bachelor in Paradise” (ABC)
Women 18-34: 1.6/6
Men 18-34: 0.7/3
Women 18-49: 1.9/6
Men 18-49: 0.8/3

Mistresses” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.3/1
Women 18-49: 0.7/2
Men 18-49: 0.3/1

Rio Summer Olympics” (NBC)
Women 18-34: 7.1/28
Men 18-34: 5.9/28
Women 18-49: 9.2/29
Men 18-49: 8.0/29

Rio Summer Olympics” (NBCSN)
Women 18-34: 0.38
Men 18-34: 0.64
Women 18-49: 0.42
Men 18-49: 0.72

So You Think You Can Dance” (Fox)
Women 18-34: 0.4/1
Men 18-34: 0.1/1
Women 18-49: 0.5/2
Men 18-49: 0.2/1

Angie Tribeca” (TBS)
Women 18-34: 0.13
Men 18-34: 0.24
Women 18-49: 0.16
Men 18-49: 0.28

Devious Maids” (Lifetime)
Women 18-34: 0.20
Men 18-34: 0.09
Women 18-49: 0.37
Men 18-49: 0.16

UnReal” (Lifetime)
Women 18-34: 0.27
Men 18-34: 0.03
Women 18-49: 0.25
Men 18-49: 0.10

The Fosters” (Freeform)
Women 18-34: 0.65
Men 18-34: 0.15
Women 18-49: 0.51
Men 18-49: 0.17

Cable Rankings – Monday 8/08/16
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Monday, August 8:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
86 60 THE FIRST 48 A&E 8:00 PM 60 546 0.19
96 68 THE FIRST 48 A&E 9:00 PM 60 512 0.18
98 63 THE FIRST 48 A&E 10:00 PM 63 504 0.19
49 20 KING OF THE HILL ADSM 8:00 PM 30 846 0.30
50 18 CLEVELAND SHOW ADSM 8:30 PM 30 821 0.32
19 11 AMERICAN DAD ADSM 9:00 PM 30 1247 0.51
11 8 AMERICAN DAD ADSM 9:30 PM 30 1481 0.65
9 6 FAMILY GUY ADSM 10:00 PM 30 1626 0.75
8 5 FAMILY GUY ADSM 10:30 PM 30 1918 0.91
85 67 AMC MOVIE: THE MUMMY AMC 7:00 PM 180 552 0.18
70 97 MAKING OF THE MOB: CHICAGO AMC 10:00 PM 60 631 0.14
92 118 YUKON MEN APL 8:00 PM 61 535 0.09
81 114 YUKON MEN APL 9:01 PM 61 583 0.10
116 115 YUKON MEN APL 10:02 PM 61 468 0.10
57 57 RIO SUMMER OLYMPICS: TENNIS BRAVO 7:00 PM 180 720 0.20
104 29 SOUTH PARK CMDY 8:57 PM 33 483 0.26
111 35 SOUTH PARK CMDY 10:00 PM 30 477 0.23
87 26 SOUTH PARK CMDY 10:30 PM 30 541 0.27
93 73 SHARK TANK CNBC 9:00 PM 60 534 0.18
32 79 ANDERSON COOPER 360 CNN 8:00 PM 60 1059 0.17
40 74 ANDERSON COOPER 360 CNN 9:00 PM 60 952 0.18
38 62 CNN TONIGHT CNN 10:00 PM 60 960 0.19
60 38 MISFIT GARAGE DISC 8:00 PM 60 697 0.23
23 13 MISFIT GARAGE DISC 9:00 PM 61 1216 0.44
43 15 VEGAS RAT RODS DISC 10:01 PM 61 915 0.38
53 64 DOC MCSTUFFINS DISJR 8:00 PM 25 787 0.19
63 90 SO MUCH YOU CAN DO DISJR 8:25 PM 5 663 0.15
64 96 KATE & MIM-MIM DISJR 8:30 PM 25 659 0.14
65 94 QUIET IS DISJR 8:55 PM 5 658 0.14
74 93 MILES FROM TOMORROWLAND DISJR 9:00 PM 25 610 0.14
78 91 DJ NIGHT LIGHT DISJR 9:25 PM 5 593 0.14
82 84 MICKEY MOUSE CLUBHOUSE DISJR 9:30 PM 25 567 0.16
88 86 DJ NIGHT LIGHT DISJR 9:55 PM 5 540 0.16
109 107 MICKEY MOUSE CLUBHOUSE DISJR 10:00 PM 25 479 0.12
114 113 DJ NIGHT LIGHT DISJR 10:25 PM 5 471 0.10
102 109 GOLDIE & BEAR DISJR 10:30 PM 25 488 0.11
114 111 DJ NIGHT LIGHT DISJR 10:55 PM 5 471 0.10
22 54 HIGH SCHOOL MUSICAL 2 DSNY 8:00 PM 120 1224 0.20
24 56 BIZAARDVARK DSNY 10:00 PM 30 1211 0.20
20 51 STUCK IN THE MIDDLE DSNY 10:30 PM 30 1241 0.21
88 92 LITTLE LEAGUE WORLD SERIES: SOUTHEAST FIRST SEMIFINAL (0.35 HH) ESPN 7:00 PM 135 540 0.14
105 102 LITTLE LEAGUE WORLD SERIES: SOUTHWEST FIRST SEMIFINAL ESPN 9:15 PM 128 482 0.13
77 77 CUPCAKE WARS CELEBRITY FOOD 8:00 PM 60 596 0.17
66 72 CAKE WARS 3 FOOD 9:00 PM 60 650 0.18
75 44 CHOPPED FOOD 10:00 PM 60 604 0.22
4 31 THE O’REILLY FACTOR FOXNC 8:00 PM 60 2657 0.24
6 61 THE KELLY FILE FOXNC 9:00 PM 60 2062 0.19
7 53 HANNITY FOXNC 10:00 PM 60 1975 0.20
51 17 THE FOSTERS FRFM 8:00 PM 60 802 0.34
34 14 FX MOVIE PRIME: THE OTHER WOMAM FX 8:00 PM 150 1055 0.40
76 24 FX MOVIE PRIME: THE OTHER WOMAN FX 10:30 PM 150 598 0.28
103 117 FAMILY FEUD (HARVEY) GSN 8:30 PM 30 487 0.09
100 101 LAST MAN STANDING HALL 8:00 PM 30 490 0.13
97 110 LAST MAN STANDING HALL 8:30 PM 30 508 0.11
117 85 THE MIDDLE HALL 10:00 PM 30 465 0.16
112 78 THE MIDDLE HALL 10:30 PM 30 475 0.17
44 34 TINY HOUSE BIG LIVING HGTV 8:00 PM 30 909 0.23
46 42 TINY HOUSE BIG LIVING HGTV 8:30 PM 30 876 0.22
28 25 TINY HOUSE HUNTERS HGTV 9:00 PM 30 1164 0.27
15 21 TINY HOUSE HUNTERS HGTV 9:30 PM 30 1348 0.30
14 22 HOUSE HUNTERS HGTV 10:00 PM 30 1359 0.29
29 36 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1162 0.23
21 45 AMERICAN PICKERS HIST 8:00 PM 60 1227 0.22
18 37 AMERICAN PICKERS HIST 9:00 PM 60 1256 0.23
47 65 AMERICAN PICKERS HIST 10:00 PM 63 871 0.18
68 87 KILLER INSTINCT WITH CH ID 8:00 PM 60 648 0.15
39 59 KILLER INSTINCT WITH CH ID 9:00 PM 60 958 0.19
31 50 CORONER: I SPEAK FOR THE ID 10:00 PM 60 1068 0.21
48 27 DEVIOUS MAIDS LIF 9:00 PM 60 859 0.26
106 70 UNREAL LIF 10:00 PM 63 481 0.18
94 100 MOVIE: A MOTHER’S REVENGE LMN 8:00 PM 120 529 0.13
99 81 MOVIE: REVENGE PORN LMN 10:00 PM 120 493 0.17
17 98 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1266 0.13
12 76 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 1478 0.17
16 88 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 60 1285 0.15
91 23 ARE YOU THE ONE SSN 4 MTV 10:00 PM 61 536 0.28
45 47 FULL HOUSE NAN 9:00 PM 30 891 0.21
41 49 FULL HOUSE NAN 9:30 PM 30 944 0.21
37 30 FULL HOUSE NAN 10:00 PM 30 989 0.24
35 33 FULL HOUSE NAN 10:30 PM 30 1018 0.24
10 9 RIO SUMMER OLYMPICS (0.95 HH) NBCSN 7:02 PM 298 1562 0.57
52 58 WICKED TUNA: OUTER BANKS NGC 9:00 PM 60 796 0.19
108 95 LIVE FREE: DOWN & DIRTY NGC 10:00 PM 60 480 0.14
27 43 NICKY, RICKY, DICKY & DAWN NICK 8:00 PM 30 1170 0.22
32 41 SCHOOL OF ROCK NICK 8:30 PM 30 1059 0.22
66 108 SHIMMER AND SHINE NKJR 8:00 PM 30 650 0.11
72 105 WALLYKAZAM! NKJR 8:30 PM 30 630 0.12
56 75 PEPPA PIG NKJR 9:00 PM 30 730 0.17
59 89 PEPPA PIG NKJR 9:30 PM 30 704 0.15
82 104 DORA AND FRIENDS NKJR 10:00 PM 24 567 0.12
112 116 GO DIEGO GO NKJR 10:24 PM 24 475 0.09
120 80 BEYOND SCARED STRAIGHT SPIKE 8:00 PM 60 460 0.17
70 52 SYFY MOVIE: THE CHRONICLES OF RIDDICK SYFY 6:30 PM 150 631 0.20
73 71 SYFY MOVIE: PUSH SYFY 9:00 PM 151 614 0.18
55 16 FAMILY GUY TBS 8:00 PM 30 762 0.35
62 19 AMERICAN DAD TBS 8:30 PM 30 670 0.31
106 40 ANGIE TRIBECA TBS 9:00 PM 30 481 0.22
118 32 FAMILY GUY TBS 9:30 PM 30 462 0.24
90 28 FAMILY GUY TBS 10:00 PM 30 537 0.26
110 66 HOARDING: BURIED ALIVE TLC 8:00 PM 60 478 0.18
84 55 LITTLE AND LOOKING FOR LO TLC 9:00 PM 60 553 0.20
58 48 TINY AT 20 TLC 10:00 PM 60 709 0.21
30 69 RIZZOLI & ISLES TNT 8:00 PM 60 1110 0.18
25 82 RIZZOLI & ISLES TNT 9:00 PM 60 1177 0.16
36 83 RIZZOLI & ISLES TNT 10:00 PM 60 1005 0.16
119 39 IMPRACTICAL JOKERS TRUTV 9:00 PM 30 461 0.22
121 46 IMPRACTICAL JOKERS TRUTV 9:30 PM 30 454 0.21
54 103 ANDY GRIFFITH SHOW TVL 7:36 PM 36 776 0.12
61 112 ANDY GRIFFITH SHOW TVL 8:12 PM 36 691 0.10
95 121 EVERYBODY LOVES RAYMOND TVL 8:48 PM 36 513 0.07
78 119 EVERYBODY LOVES RAYMOND TVL 9:24 PM 36 593 0.08
80 106 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 592 0.12
69 99 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 635 0.13
2 4 WWE RAW (1.83 HH) USA 8:00 PM 60 2950 0.97
1 2 WWE RAW (1.83 HH) USA 9:00 PM 60 2974 0.99
3 3 WWE RAW (1.73 HH) USA 10:00 PM 73 2809 0.97
5 1 LOVE & HIP HOP ATLANTA 5 VH1 8:00 PM 60 2461 1.18
12 7 T.I. AND TINY 5 VH1 9:00 PM 30 1478 0.69
26 10 SHAUNIE’S HOME COURT VH1 9:30 PM 30 1176 0.54
42 12 LOVE & HIP HOP ATLANTA 5 VH1 10:00 PM 60 919 0.44
100 120 CSI MIAMI WETV 9:00 PM 60 490 0.08

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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