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The Rebranding of Megyn Kelly Rings False on NBC’s ‘Today’

Three weeks in and there are no signs of Kelly fitting in amongst the coffee-klatch community

From Campaign US: Considering NBC almost killed its “Today” show franchise twice (does the axing of both Jane Pauley and Ann Curry simply because they were aging ring a bell?), you might have assumed the network learned a lesson: Don’t mess with success. “Today” was like a well-oiled machine, with four seamless hours and a target audience—older women—who obviously forgave the network for both stars’ unnecessary exits. It was performing well against chief rival “Good Morning America,” and life at “Today” seemed to be pretty darn good.

Enter Megyn Kelly.

As the former “golden girl” at Fox News, Megyn Kelly could do no wrong…at least it seemed. Her show, “The Kelly Files,” had been the second highest rated cable program in the cable news net (behind “The O’Reilly Factor”) since 2013. She wrote a best-selling memoir, “Settle for More.” She repeatedly sparred with then president-elect Donald Trump, never backing down and gaining a ton of publicity as a result. She landed her first primetime special on Fox (with Donald Trump, pre-presidency, one of the interviewees). And there was Kelly, front and center, defending the women who accused former Fox News chairman Roger Aisles of sexual misconduct.

So, when it came time for Kelly to renegotiate her contact (timing is everything), a number of outlets expressed interest. Included was Fox News, even though Kelly was busy trashing her then-current home. For more, click

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Written by Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

2764 posts
  • Hello Larry

    I wonder how long they’ll keep her trash hour on? Seems like another one of those bad Katie Couric moves. A lot of these talk shows just keep bombing. Thank God they didn’t get rid of Days of Our Lives earlier this year for her that would’ve been an even bigger disaster so I hope NBC realizes how valuable DAYS is to that network. NBC should be investing that money that they paid Couric into a second soap opera to help DAYS.