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Why Advertisers Still Love ‘Fargo’ After Fans Have Changed the Channel

The FX Drama Ends its Third Season with Lackluster Ratings, but Brands and Critics Remain in Awe of the TV Series.

From Campaign US: The FX drama “Fargo” ends its third season tonight, and to that, I say, good riddance. Unlike the prior two seasons, which were a combination of quirky and intriguing characters locked together in a frosty, crime-themed scenario, this season felt confusing and emotionally empty.

And I’m not alone in this assessment. Based on the Live + Same Day data from Nielsen, “Fargo” averaged just 1.2 million viewers this year. That’s 8 percent less than the already lackluster 1.3 million people who watched the previous season in 2015.

But, evidently, people’s choice doesn’t matter as both marketers and critics continue to herald the FX drama—despite the fact that Carrie Coon as Gloria Burgle was no Frances McDormand and Ewan McGregor in the dual role of brothers Emmit and Ray Stussey lacked substance. For more, click here

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Written by Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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