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Freshman Thursday Network Entries Continue to Struggle

Fox's 'Kicking & Screaming' is the Latest Disaster

THURSDAY, MARCH 9, 2017

Household Rating/Share
CBS: 4.6/ 8, ABC: 4.2/ 7, NBC: 2.8/ 5, Fox: 2.0/ 3, CW: 0.9/ 2

-Percent Change from the Year-Ago Evening:
NBC: +17, ABC: -12, CBS: -13, CW: -25, Fox: -64

-Ratings Breakdown:
One look at the Thursday overnights this week and the immediate observation is the lack of interest in the new midseason entries. On Fox, reality/competition “Kicking & Screaming” opened with a very distant fourth-place 1.4 rating/2 share in the household overnights from 9-10 p.m., which slipped from lead-in “MasterChef Junior” (#3: 2.5/ 4 at 8 p.m.) by 44 percent. “Kicking & Screaming” was also 75 percent below the year-ago telecast of “American Idol” (5.6/ 9 on 3/10/16). If anyone should revive “Idol” it should be Fox (and not NBC).

On NBC, recent sitcom entry “Powerless” lived up to its title, with a mere 1.6/ 3 (#4) at 8:30 p.m. Comparably, that was only a slight improvement from failed year-go time period occupant “You, Me and the Apocalypse” (1.4/ 2 on 3/10/16). A repeat of lead-in “Superstore” scored a 1.7/ 3 at 8 p.m.

“Riverdale,” which The CW renewed on the strength of DVR usage and social media interest, was off the map in the household overnights at a 0.8/ 1 from 9-10 p.m. And then there is the 10 p.m. hour, where newbie dramas “Training Day” on CBS (#2: 2.8/ 5) and “The Blacklist: Redemption” on NBC (#3: 2.5/ 5) dropped from the year-ago time period occupants (CBS – “Elementary”: 3.7/ 6; NBC – “Shades of Blue”: 3.5/ 6) by 24 percent and 29 percent, respectably. “Training Day” also declined from lead-in “Life In Pieces” (#2t: 4.0/ 7 at 9:30 p.m.) by 32 percent. And “The Blacklist: Redemption” was down by 41 percent from the 9:30 p.m. portion of lead-in “Chicago Med” (4.2/ 7, which scored a 4.1/ 7 in the 9 p.m. hour).

Also lacking at 10 p.m. was the sophomore season premiere of drama “The Catch” (#1: 2.8/ 5), which was 24 percent below “How To Get Away With Murder” on the year-ago evening (3.7/ 7 on 3/10/16). “The Catch” also slipped by 33 percent from the 4.2/ 7 in the household overnights for lead-in “Scandal.”

Earlier in the evening on ABC was veteran “Grey’s Anatomy” at a consistent (and second place) 5.5/ 9 from 8-9 p.m.

Tops for the night, of course, was “The Big Bang Theory” on CBS at an 8.7/15 at 8 p.m.. But a second-place 4.4/ 8 for lead-out “The Great Indoors” at 8:30 p.m. means that CBS must be sharpening the cancellation axe. “Mom” on the Eye net perked up to a first-place 5.0/ 8 in the 9 p.m. half-hour.

Also on The CW last night was “Supernatural” at a typical 1.1/ 2 at 8 p.m. (#5).

What follows is the breakdown by half-hour for Thursday, March 9:

8:00 p.m.
ABC – “Grey’s Anatomy”: 5.5/ 9 (#2)
CBS – “The Big Bang Theory”: 8.7/15 (#1)
NBC – “Superstore” (R): 1.7/ 3 (#4)
Fox – “MasterChef Junior”: 2.5/ 4 (#3)
CW – “Supernatural”: 1.1/ 2 (#5)

8:30 p.m.
ABC – “Grey’s Anatomy”: 5.5/ 9 (#2)
CBS – “The Great Indoors”: 4.4/ 8 (#2)
NBC – “Powerless”: 1.6/ 3 (#4)
Fox – “MasterChef Junior”: 2.5/ 4 (#3)
CW – “Supernatural”: 1.1/ 2 (#5)

9:00 p.m.
ABC – “Scandal”: 4.3/ 7 (#2)
CBS – “Mom”: 5.0/ 8 (#1)
NBC – “Chicago Med”: 4.0/ 7 (#3)
Fox – “Kicking & Screaming” (series premiere): 1.4/ 2 (#4)
CW – “Riverdale”: 0.8/ 2 (#5)

9:30 p.m.
ABC – “Scandal”: 4.0/ 7 (#2t)
CBS – “Life in Pieces”: 4.0/ 7 (#2t)
NBC – “Chicago Med”: 4.2/ 7 (#1)
Fox – “Kicking & Screaming” (series premiere): 1.4/ 2 (#4)
CW – “Riverdale”: 0.7/ 1 (#5)

10:00 p.m.
ABC – “The Catch” (season premiere): 3.0/ 5 (#1)
CBS – “Training Day”: 2.8/ 5 (#2t)
NBC – “The Blacklist: Redemption”: 2.8/ 5 (#2t)

10:30 p.m.
ABC – “The Catch” (season premiere): 2.6/ 5 (#1t)
CBS – “Training Day”: 2.6/ 5 (#1t)
NBC – “The Blacklist: Redemption”: 2.5/ 5 (#3)

Source: Nielsen Media Research

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Written by Marc Berman

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Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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