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A Marketer’s Guide to Fall 2017 Network TV 

A Programming Snapshot of ABC, CBS, NBC and Fox

From Campaign US: With Fourth of July now a memory, broadcasters have their eyes set on the new and returning primetime series this fall. Summer, for any prospective advertiser, is a time to assess just where these brands want to place their valuable marketing dollars.

To help in that decision-making, let me take you through each of the big four networks—ABC, CBS, NBC and Fox—with an early snapshot of what shows look hot, and which do not, in the upcoming fourth quarter.

Included are the season to-date broadcast network rating averages in total viewers and adults 18-49 (through June 18, based Live + 7 through June 4, and Live + Same Day for the most recent two weeks). Change versus the previous year period is in parentheses. For more, click here

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Written by Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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