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Network Midseason Report Card

With upfront season upon us, just how are the broadcast nets really doing? Networks

From Campaign US: Following the presentation given by Nickelodeon last week, we are officially in upfront season. This means the various broadcasting outlets—network, cable and digital—will soon be touting their merits (or sugarcoating their weaknesses) in the quest for advertising dollars next season. With the broadcast networks concluding the festivities in mid-May, the next two months are a testing ground to see which current entries will make the cut among the pilots chosen to series.

As a precursor, let’s see which broadcast networks have the momentum, which don’t, and what areas they need to focus on. The nets are listed in order of total viewer ranking this season to-date (through Feb. 26), and the Nielsen rating results are based on Live + 7 Day data (through Feb. 12) and Live + Same Day thereafter.

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Written by Marc Berman

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Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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