From Campaign US: I admit it. I spent six hours of my Thanksgiving weekend watching Netflix’s exceedingly saccharine “Gilmore Girls: A Year in the Life.” And based on the social buzz, I was not the only one. You know who you are.
While the quality of this latest reboot is up for debate, it’s safe to assume that, once again — as with Netflix’s “Fuller House” earlier — nostalgia and curiosity guaranteed a healthy return on the streaming service’s investment. But given Netflix’s reputation for pushing the programming envelope, might this be a dangerous road for the company to be traveling?
Netflix, of course, has never been one to follow a traditional path. “The 18-to-49 demographic is so insignificant to us that I can’t even tell you how many 18-to-49 year old members we have,” Netflix Chief Content Officer Ted Sarandos stated at the Television Critics Association Winter Press Tour just last year. “We don’t track it. It doesn’t matter. It’s an advertising-driven demographic that means nothing to Netflix.” For more, click here