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Can NBC Capitalize on the Megyn Kelly Hype?

The former Fox News host begins her new network run on Sunday, but her fall morning show is still mired in uncertainty

From Campaign US: NBC, as expected, made a big deal unveiling its new golden girl, Megyn Kelly, to the packed room of prospective advertisers and the media community at its recent upfront presentation at Radio City Music Hall in New York. “What a great time to be at NBC. I’m here! “I’m psyched!,” beamed Kelly standing next to Matt Lauer and Savannah Guthrie from “Today,” Lester Holt from the “Nightly News” and Chuck Todd from “Meet the Press.” “And I am doing the kinds of broadcasts I always dreamed of being able to do.”

But the impression I got was that there is a complete disconnect between the NBC News veterans and their new coworker.

Kelly’s upcoming weekday 9 a.m. ET show, which launches in September, will “inform” and “empower people to help them settle for more in their lives,” according to Kelly. But still minus any specific details from NBC—will this be the official third hour of “Today” or a standalone morning hour—I just don’t think the network knows what to do with her.

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Written by Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

2553 posts
  • moshane58

    Not wanting another hour of politics. Pass..

  • gobluespartyon

    I’ll watch the debut if it’s any good or not I like Megyn Kelly don’t think she will beat 60 minutes thou. Never gotten into 60 Minutes.

    • Tracy Flood

      It depends on the stories as to whether or not I watch ’60 Minutes.’ I will watch the debut to see how good (or not) she is.

  • Al Crain-Shick

    So why is NBC promoting a Sunday night show with her to compete against “60 Minutes” … ? Will she be on 6 days a week? That’s overkill.