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NBC Dominates Sunday with Olympic Trials, ABC and Telemundo Both Also Rise

What follows are the fast affiliate results for Sunday, July 10, 2016 broken out by network and by each half-hour:








Prime Averages
Network Viewers
(000)
Adults
18-49
7042 2.0/8
6094 1.2/5
4538 0.8/3
1672 0.5/2
1361 0.4/2
997 0.3/1
636 0.2/1




Sunday, July 10, 2016
7:00 PROGRAM Viewers
(000)
Adults
18-49
Usage Levels 21.6
America’s Funniest Home Videos (r) 4112 0.7/3
60 Minutes (r) 6899 0.7/3
U.S. Olympic Trials: Track & Field (s) 4086 0.9/4
U.S. Women’s Golf (s) 1654 0.3/2
SuperCopa: Chivas vs. Veracruz (s) 636 0.2/1
Cine: Ice Age: Dawn of the Dinosaurs (2009) 1030 0.3/2
Leverage (r) 1051 0.3/1
7:30 PROGRAM Viewers
(000)
Adults
18-49
Usage Levels 22.8
America’s Funniest Home Videos (r) 4440 0.8/4
60 Minutes (r) 7204 0.8/4
U.S. Olympic Trials: Track & Field (s) 4482 1.1/5
U.S. Women’s Open Golf (s) 1712 0.4/2
SuperCopa: Chivas vs. Veracruz (s) 713 0.3/1
Cine: Ice Age: Dawn of the Dinosaurs (2009) 1239 0.4/2
Leverage (r) 1092 0.3/1
8:00 PROGRAM Viewers
(000)
Adults
18-49
Usage Levels 24.6
Celebrity Family Feud 6992 1.4/6
Big Brother 18 5942 1.6/7
U.S. Olympic Trials: Track & Field (s) 6160 1.5/6
The Simpsons (r) 1418 0.4/2
SuperCopa: Chivas vs. Veracruz (s) 596 0.2/1
La Voz Kids 4 (f) 1877 0.6/2
Leverage (r) 997 0.2/1
8:30 PROGRAM Viewers
(000)
Adults
18-49
Usage Levels 26.3
Celebrity Family Feud 7662 1.6/6
Big Brother 18 5356 1.6/6
U.S. Olympic Trials: Women’s Gymnastics (s) 6852 1.9/7
Brooklyn Nine-Nine (r) 1026 0.4/2
Campeon Campeones: Tigres vs. Pachuca (s) 588 0.2/1
La Voz Kids 4 (f) 2070 0.7/3
Leverage (r) 1026 0.3/1
9:00 PROGRAM Viewers
(000)
Adults
18-49
Usage Levels 27.4
The $100,000 Pyramid 7147 1.5/5
Madam Secretary (r) 2971 0.4/2
U.S. Olympic Trials: Women’s Gymnastics (s) 8019 2.3/8
Family Guy (r) 1348 0.6/2
Campeon Campeones: Tigres vs. Pachuca (s) 615 0.2/1
La Voz Kids 4 (f) 2293 0.7/3
Leverage (r) 868 0.2/1
9:30 PROGRAM Viewers
(000)
Adults
18-49
Usage Levels 28.1
The $100,000 Pyramid 7019 1.5/5
Madam Secretary (r) 2897 0.3/1
U.S. Olympic Trials: Women’s Gymnastics (s) 8903 2.6/9
The Last Man on Earth (r) 1005 0.4/1
Campeon Campeones: Tigres vs. Pachuca (s) 586 0.2/1
La Voz Kids 4 (f) 2433 0.8/3
Leverage (r) 968 0.3/1
10:00 PROGRAM Viewers
(000)
Adults
18-49
Usage Levels 27.8
Match Game 5958 1.3/5
Elementary (r) 2409 0.3/1
U.S. Olympic Trials: Women’s Gymnastics (s) 8660 2.6/9
Campeon Campeones: Tigres vs. Pachuca (s) 686 0.3/1
Ya Era Hora 1371 0.5/2
Leverage (r) 997 0.3/1
10:30 PROGRAM Viewers
(000)
Adults
18-49
Usage Levels 26.9
Match Game 5424 1.1/4
Elementary (r) 2622 0.4/1
U.S. Olympic Trials: Women’s Gymnastics (s) 9175 2.7/10
Campeon Campeones: Tigres vs. Pachuca (s) 671 0.3/1
Ya Era Hora 1064 0.4/1
Leverage (r) 978 0.3/1

Source: Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. From NBC:

    NBC WINS SUNDAY IN ALL KEY MEASURES WITH “OLYMPIC TRIALS: GYMNASTICS” RANKING AS THE #1 BIG 4 TELECAST OF THE NIGHT IN 18-49 & TOTAL VIEWERS

    NBC HAS WON SIX OF THE WEEK’S SEVEN NIGHTS IN 18-49 AMONG THE BIG 4

    Sunday Primetime Results:

    NBC wins Sunday among the Big 4 networks in every key demo, giving the network 18-49 wins among those nets on six of seven nights for the primetime week of July 4-10.

    “U.S. Olympic Trials: Gymnastics” (2.4/9 in 18-49, 8.3 million viewers overall from 8:30-11 p.m. ET):
    · Ranks as the #1 telecast of the night on the Big 4 in adults 18-49 and total viewers.
    · Wins the time period among those networks in every key measure.
    · Grows +85% versus NBC’s prior gymnastics coverage in a comparable time period two weeks earlier (2.4 vs. 1.3 from 9-11 p.m. on June 26) and +2.9 million persons or +54% in total viewers (8.322 million vs. 5.395 million).
    · Grows by +42% from its first half-hour to its last in 18-49 rating (1.9 to 2.7) and by +34% or 2.3 million persons in total viewers (6.9 million to 9.2 million).
    · Note that the “U.S. Olympic Trials” coverage extended to 11:15 p.m. ET, though these averages cover the 8:30-11 p.m. time period.

    “U.S. Olympic Trials: Track & Field” (1.1/5 in 18-49, 4.9 million viewers overall from 7-8:30 p.m. ET):
    · Increases +38% versus the prior week’s Olympic Trials coverage in the 7-9 p.m. time period in 18-49 (1.1 vs. 0.8 for Swimming and Track & Field) and +23% in total viewers (4.909 million vs. 3.980 million).
    · Ranks #1 among the Big 4 networks in the time slot in adults 18-49.
    · Grows steadily throughout the 90-minute time period, with this track in 18-49: 0.9, 1.1, 1.5.
    · Increases by +67% from its first half-hour to its third in 18-49 rating (0.9 to 1.5) and by +51% or 2.1 million persons in total viewers (4.1 million to 6.2 million).

    NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

  2. From ABC:

    All 3 of ABC’s Sunday Fun and Games Shows Grow Week to Week in Adults 18-49

    ABC Sunday Prime (7-11pm – 6.1 million and 1.2/5 in AD18-49): Opposite an Olympic Trials-led NBC, ABC took second place on Sunday in Total Viewers (6.1 million) and Adults 18-49 (1.2/5).

    Celebrity Family Feud (8-9pm – 7.3 million and 1.5/6 in AD18-49): At 8pm, Celebrity Family Feud was the most-watched show in the hour (7.3 million), outdrawing NBC’s Olympics coverage by 12% (6.5 million) and CBS’ Big Brother 18 by 30% (5.6 million). ABC’s CFF ran neck-and-neck with Big Brother in Adults 18-49 (pacing within 1-tenth and tied in audience share – 1.5/6 vs. 1.6/6).

    · Celebrity Family Feud shot up week to week by 16% in Total Viewers (7.3 million vs. 6.3 million) and 36% in Adults 18-49 (1.5/6 vs. 1.1/6) and delivered season highs in Teens 12-17 (+40%) and Kids 2-11 (+80%).

    $100,000 Pyramid (9-10pm – 7.1 million and 1.5/5 in AD18-49): ABC’s $100,000 Pyramid grew over the prior week by 8% in Total Viewers (7.1 million vs. 6.6 million) and 25% in Adults 18-49 (1.5/5 vs. 1.2/5).

    · Pyramid was up from original programming in the 9pm hour on the year-ago night by 3.0 million Total Viewers and by 25% in Adults 18-49 (BattleBots on 7/12/15 = 4.1 million and 1.2/4).

    Match Game (10-11pm – 5.7 million and 1.2/5 in AD18-49): ABC’s Match Game was up week to week by 9% in Adults 18-49 (1.2/5 vs. 1.1/5) and posted double-digit gains in Adults 18-34 (+17%), Women 18-34 (+33%) and Men 18-34 (+20%).

  3. From CBS:

    CBS Sunday Live + Same Day Highlights

    “BIG BROTHER SUNDAY” POSTS WEEK-TO-WEEK GROWTH
    IN VIEWERS, A18-49, A25-54 AND A18-34

    · At 8:00 PM, BIG BROTHER averaged 5.65m (up +19% from 4.73m last week), 1.6 in A18-49 (+14% from 1.4), 2.0 in A25-54 (up +25% from 1.6) and 1.2 in A18-34 (+20% from 1.0).

  4. Man I undersold the gymnastics doing 7 million and a 2 in the demo for the peak and it actually did way better than that I should’ve known better. It got 9.2 million viewers and a 2.7 in the demo for the peak half-hour at 10:30pm as it just goes to show the how big of a draw gymnastics are in this country over the other sports winter or summer Olympics. There was a lot of hype starting build after Friday’s trials with Gabby Douglas being an uncertainty to make the team and she made the team although some people aren’t happy about it. I wanted her personally to make the team but I had more of a problem with Madison Kocian making the team because I didn’t think she was better than Maggie Nichols, MyKayla Skinner, Ashton Locklear, and Ragan Smith although Ragan is only 15. Overall really solid team though especially with the top 3 ladies Simone Biles, Aly Raisman, and Laurie Hernandez as it will be interesting to see how they do against the Russians and other teams in August. Laurie Hernandez is going to be a huge star after this getting those Spanish viewers to tune in to her plus her personality is really super fun.

    Track & Field did pretty well too although the sport is missing that IT Factor athlete for people to really get behind, track & field used to be a bigger draw than it is now but the steroid scandal stuff back in the 2000s really hurt the sport. The power in the sport is over in Jamaica right with Usain Bolt so until the US gets a power changing athlete like a Michael Phelps or Simone Biles it will be the third most interested sport in this country behind gymnastics and swimming.

    Now that the trials are done for all the sports, we can finally look forward to the Olympics which start in 3 weeks. Ratings wise for NBC this has a chance to be among one of their highest rated Olympics ever. 2008 and 2012 did really well for them compared to 2000 and 2004. 1996 I believe is still their highest rated Olympics since they acquired the TV rights in 1988. These games being in South America for the first time allows the games not to be on time delay since Rio is only one hour ahead of the East Coast part of the country so they can actually start coverage at 7pm instead of 8pm if they wanted to. I haven’t heard just yet the specifics of their live coverage for these games will be done. The live element will make a huge difference here so we haven’t seen this take place since Atlanta 1996 so it will be interesting to see how everything rates this year.

    • I agree about track & field. I watched but was not glued to the set like I was for the swimming and the gymnastics. There are just not any big names in track & field anymore. We had a couple of local people in the finals who I wanted to see.

      I think the fact that the time zone is viewer-friendly will help with the Olympics ratings this time.

      • Same here there was a few people I got into for track & field but like you said I was not glued to the set throughout the entire broadcast and I love the sport but swimming and gymnastics just seem to be more healthier sports right now with intriguing athletes or stars. I think eventually track & field will make a huge comeback but it’s going to take somebody who can wow people and make the sport must see television.

        I agree the timezone difference will finally work in NBC’s favor this time around. I know NBC is hoping that LA will get the 2024 Olympics as Tokyo’s ratings in 2020 will likely be similar to Beijing’s 2008 ratings.