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NBC Rio 2016 Down 16 Percent from First Olympic Sunday in London 2012

What follows are the fast affiliate results for Sunday, August 7 broken out by network and by each half-hour:

Usage level for 7-11 p.m.:
household rating: 56.2
adults 18-49: 29.3

Preliminary nationals for NBC on Sunday, July 29, 2012 (London Olympics)
Viewers: 35.448 million
Adults 18-49: 11.4 rating/31 share

-Total Viewers:
NBC: 29.672 million, CBS: 3.71, ABC: 3.21, Fox: 0.99
 
-Adults 18-49: 
NBC: 9.0 rating/31 share, CBS: 0.7/ 2, ABC: 0.6/ 2, Fox: 0.4/ 1
 
———-

7:00 p.m.

Usage level:
household rating: 50.1
adults 18-49: 23.8

ABC – America’s Funniest Home Videos (R)
Viewers: 3.08 million (#3), A18-49: 0.5/ 2 (#3)

CBS – 60 Minutes (R)
Viewers: 5.61 million (#2), A18-49: 0.6/ 2 (#2)

NBC – Río Olympics: Diving
Viewers: 18.83 million (#1), A18-49: 5.2/22 (#1)

Fox – The Simpsons (R)
Viewers: 1.09 million (#4), A18-49: 0.3/ 1 (#4)

———-

7:30 p.m.

Usage level:
household rating: 52.8
adults 18-49: 25.9

ABC – America’s Funniest Home Videos (R)
Viewers: 3.01 million (#3), A18-49: 0.5/ 2 (#3)

CBS – 60 Minutes (R)
Viewers: 5.57 million (#2), A18-49: 0.6/ 2 (#2)

NBC – Río Olympics: Diving
Viewers: 23.90 million (#1), A18-49: 7.0/27 (#1)

Fox – Bob’s Burgers (R)
Viewers: 0.97 million (#4), A18-49: 0.3/ 1 (#4)

———-

Usage level:
household rating: 55.5
adults 18-49: 28.2

8:00 p.m.

ABC – Celebrity Family Feud (R)
Viewers: 3.39 million (#3), A18-49: 0.6/ 2 (#3)

CBS – Big Brother 18
Viewers: 5.65 million (#2), A18-49: 1.6/ 6 (#2)

NBC – Río Olympics: Women’s Gymnastics
Viewers: 30.22 million (#1), A18-49: 8.8/31 (#1)

Fox – The Simpsons (R)
Viewers: 1.10 million (#4), A18-49: 0.4/ 1 (#4)

———-

8:30 p.m.

Usage level:
household rating: 58.0
adults 18-49: 29.9

ABC – Celebrity Family Feud (R)
Viewers: 3.97 million (#3), A18-49: 0.7/ 2 (#3)

CBS – Big Brother 18
Viewers: 4.82 million (#2), A18-49: 1.4/ 5 (#2)

NBC – Río Olympics: Women’s Gymnastics
Viewers: 32.05 million (#1), A18-49: 9.5/32 (#1)

Fox – Brooklyn Nine-Nine (R)
Viewers: 0.87 million (#4), A18-49: 0.3/ 1 (#4)

———-

9:00 p.m.

Usage level:
household rating: 59.8
adults 18-49: 31.6

ABC – The $100,000 Pyramid (R)
Viewers: 3.49 million (#2), A18-49: 0.7/ 2 (#2)

CBS – Madam Secretary (R)
Viewers: 2.28 million (#2), A18-49: 0.4/ 1 (#4)

NBC – Río Olympics: Swimming
Viewers: 34.57 million (#1), A18-49: 10.5/33 (#1)

Fox – Family Guy (R)
Viewers: 1.11 million (#4), A18-49: 0.5/ 2 (#3)

———-

9:30 p.m.

Usage level:
household rating: 60.3
adults 18-49: 32.6

ABC – The $100,000 Pyramid (R)
Viewers: 3.38 million (#2), A18-49: 0.6/ 2 (#2)

CBS – Madam Secretary (R)
Viewers: 2.19 million (#3), A18-49: 0.3/ 1 (#3t)

NBC – Río Olympics: Swimming
Viewers: 33.69 million (#1), A18-49: 10.5/32 (#1)

Fox – The Last Man on Earth (R)
Viewers: 0.82 million (#4), A18-49: 0.3/ 1 (#3t)

———-

10:00 p.m.

Usage level:
household rating: 58.2
adults 18-49: 31.9

ABC – Match Game (R)
Viewers: 2.77 million (#2), A18-49: 0.5/ 2 (#2)

CBS – BrainDead
Viewers: 1.79 million (#3), A18-49: 0.3/ 1 (#3)

NBC – Río Olympics: Swimming
Viewers: 32.66 million (#1), A18-49: 10.4/33 (#1)

———

10:30 p.m.

Usage level:
household rating: 54.7
adults 18-49: 30.2

ABC – Match Game (R)
Viewers: 2.58 million (#2), A18-49: 0.5/ 2 (#2)

CBS – BrainDead
Viewers: 1.72 million (#3), A18-49: 0.2/ 1 (#3)

NBC – Río Olympics: Women’s Gymnastics, Swimming
Viewers: 31.45 million (#1), A18-49: 9.9/33 (#1)

Source: Nielsen Media Research
 

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. From NBC;

    NBC Olympics’ delivery on NBC, NBCSN & Bravo on Sunday between 8-11pm exceeded a 21.0 rating in household results from the 56 markets metered by Nielsen Media Research (excludes digital/other)

    NBC Sunday night posts Rio-best 18.6/32 overnight, +2.1 from Opening Ceremony (16.5) – best increase for a first Sunday versus Friday during a Summer Games since Barcelona in 1992.

    Live primetime Rio Olympics coverage posted a 0.89 in metered-market households on NBCSN and a 0.51 on Bravo

    NBC’s Sunday primetime 10.8 rating among Adults 18-49 is more than 7x the results of the other Big 4 nets combined (1.5)

    3 of the 5 highest-rated U.S. markets for NBC Sunday night are from Mountain & Pacific Time Zones (Salt Lake, Denver, Phoenix)

    Top local markets for NBC Olympics Sunday night: Salt Lake 25.8/47; Denver 22.3/43; St. Louis 21.6/35; Kansas City 21.4/35; Phoenix 21.0/36

    Locals for NBC Olympics Sunday night (#6-10): Austin 20.9/37; West Palm 20.9/33; Indy 20.7/33; Sacramento 20.6/39; Richmond 20.6/32

    • Looks like these games are trending more along the lines of those 1992 games and are ahead of 2000 and 2004.

      Thanks for the top local markets numbers, the lack of Colts game in Indy obviously helped keep that market tuned into the Olympics I’ve noticed over the years that Indianapolis has always been a strong drawing Olympic market.

      Any numbers on the bigger market numbers like New York, Los Angeles, Chicago, Dallas, Houston, and Philly?

  2. As I predicted from the day before that Sunday’s action would score way higher for the Olympics but I didn’t anticipate it doing more than 25 million viewers or even drawing well over 30 million viewers for most of the action beating the Opening Ceremonies. Obviously this shouldn’t be a surprise at how well Sunday’s numbers drew considering you had the biggest star Michael Phelps and a growing star in Katie Ledecky setting a new world record and women’s gymnastics opening night starting as women’s gymnastics are the biggest event of the Summer Olympics in this country.

    These games remain above the pace of the 2000 Sydney and 2004 Athens games. I believe Gymnastics and Diving was on tape delay but swimming was live all night between 9-11pm.

    On the Gymnastics side I think with the U.S. looking so good there’s going to be a lot interest to tune-in on Tuesday and Thursday this week as Simone Biles can become the next huge Olympic star as this girl is like perfection. The only sad thing is that I thought Laurie Hernandez who had star power written all over her would get in the all-around so hopefully she’s a lock for that in 2020. She’ll be the darling of the team like McKayla Maroney was in 2012.

    On NBCSN they had a very exciting soccer match between Brazil and Iraq that crowd was nervous all throughout the game but really into it. Brazil has yet to score a goal in that tournament.