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NBC Tops Atypical Tuesday

TUESDAY FAST AFFILIATE RATINGS

What follows are the fast affiliate results for Tuesday, February 28, 2017 broken out by network and by each half-hour. Keep in mind that all individual program results are approximate due to President Trump’s Address to Congress from 9-10:07 p.m. ET.

-Total Viewers:

NBC: 8.66 million, CBS: 6.83, ABC: 4.45, Fox: 2.55, CW: 1.86

-Adults 18-49:

NBC: 2.0 rating/7 share, ABC: 1.1/ 4, CBS and Fox: 0.9/ 3 each, CW: 0.7/ 2

——

8:00 p.m.

ABC – Fresh Off the Boat
Viewers: 4.56 million (#3), A18-49: 1.2/ 4 (#4)

CBS – NCIS (R)
Viewers: 8.55 million (#2), A18-49: 0.9/ 3 (#3t)

NBC –The Voice
Viewers: 10.78 million (#1), A18-49: 2.4/ 9 (#1)

Fox – New Girl
Viewers: 2.24 million (#5), A18-49: 0.9/ 3 (#3t)

CW – The Flash
Viewers: 2.84 million (#4), A18-49: 1.1/ 4 (#3)

———-

8:30 p.m.

ABC – The Real O’Neals
Viewers: 3.58 million (#3), A18-49: 1.1/ 4 (#2)

CBS – NCIS (R)
Viewers: 8.79 million (#2), A18-49: 0.9/ 3 (#3t)

NBC –The Voice
Viewers: 11.77 million (#1), A18-49: 2.8/10 (#1)

Fox – The Mick
Viewers: 2.49 million (#5), A18-49: 0.9/ 3 (#3t)

CW – The Flash
Viewers: 2.74 million (#4), A18-49: 1.0/ 4 (#3)

—–

9:00 p.m.

ABC – President Trump’s Address to Congress
Viewers: 5.10 million (#3), A18-49: 1.2/ 4 (#2)

CBS – President Trump’s Address to Congress
Viewers: 6.67 million (#2), A18-49: 0.9/ 3 (#3)

NBC – President Trump’s Address to Congress
Viewers: 8.89 million (#1), A18-49: 2.1/ 7 (#1)

Fox – President Trump’s Address to Congress
Viewers: 2.61 million (#4), A18-49: 0.8/ 3 (#4)

CW – Riverdale (R)
Viewers: 1.04 million (#5), A18-49: 0.4/ 1 (#5)

———-

9:30 p.m.

ABC – President Trump’s Address to Congress
Viewers: 5.51 million (#3), A18-49: 1.2/ 4 (#2)

CBS – President Trump’s Address to Congress
Viewers: 6.89 million (#2), A18-49: 1.1/ 3 (#3)

NBC – President Trump’s Address to Congress
Viewers: 8.62 million (#1), A18-49: 2.1/ 7 (#1)

Fox – President Trump’s Address to Congress
Viewers: 2.84 million (#4), A18-49: 0.9/ 3 (#4)

CW – Riverdale (R)
Viewers: 798,000 (#5), A18-49: 0.3/ 1 (#5)

———-

10:00 p.m.

ABC – President Trump’s Address to Congress/Analysis
Viewers: 4.80 million (#3), A18-49: 1.1/ 4 (#2)

CBS – President Trump’s Address to Congress/Analysis
Viewers: 6.82 million (#2), A18-49: 0.9/ 3 (#3)

NBC – President Trump’s Address to Congress/Analysis
Viewers: 7.29 million (#1), A18-49: 1.7/ 6 (#1)

———

10:30 p.m.

ABC – American Housewife (R)
Viewers: 3.12 million (#3), A18-49: 0.7/ 3 (#2)

CBS – Kevin Can Wait (R)
Viewers: 3.84 million (#2), A18-49: 0.5/ 2 (#3)

NBC –The Wall (R)
Viewers: 4.63 million (#1), A18-49: 1.1/ 4 (#1)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. FROM NBC

    “VOICE” WINS THE 8-9 P.M. HOUR BY A +136% MARGIN, GROWS VS. LAST FALL’S FINALE

    “THE VOICE” RETURNS TO THE TUESDAY SCHEDULE WITH A FIVE-MONTH TIME-PERIOD HIGH IN TOTAL VIEWERS; IN 18-49 RETAINS 93% OF ITS YEAR-AGO 8-9 P.M. RATING

    Tuesday Primetime Results:

    The Tuesday debut of “The Voice 12” (2.6/10 in 18-49, 11.3 million viewers overall from 8-9 p.m. ET):

    · Grows +4% versus where the show ended its prior cycle in 18-49 (2.6 vs. 2.5 for the fall finale from 9-11 p.m. on Tuesday, Dec. 13, 2016) and retains 93% in total viewers (11.279 million vs. 12.139 million) on a night was disrupted by news coverage starting at 9 p.m. ET.

    · Wins the slot by a +136% margin among the Big 4 nets in adults 18-49 (2.6 vs. 1.1 for ABC’s second-place comedies).

    · Scores a five-month timeslot high in total viewers (NBC’s biggest audience in the Tuesday 8-9 p.m. hour since Sept. 27, 2016, 11.506 million).

    · Retains 93% of the comparable 8-9 p.m. hour of the year-ago Tuesday debut (2.6 vs. 2.8 on March 1, 2016) and 97% in total viewers (11.279 million vs. 11.656 million). The full 8-10 p.m. year-ago results were a 3.0 in 18-49 and 12.285 million viewers overall.

    · Wins the time period among the Big 4 in adults 18-49, total viewers and all other key measures.

    · Grows from half-hour to half-hour in every key measure, including gains of +17% in adults 18-49 (2.4 o 2.8), +13% in adults 25-54 and +13% in women 25-54 (3.9 to 4.4).

    · Will add substantial viewership via time-shifting and VOD – earlier this season, Tuesday’s “Voice” increased by +24% in 18-49 rating going from L+SD to L+7 (from a 2.56 to a 3.18) and more than +1.9 million viewers overall (11.1 million to 13.0 million).

    NBC News coverage of President Trump’s Address from 9-10:09 p.m. ET aired as sustaining programming and will not be included in nightly or weekly averages.

    Analysis and Democratic Response ran live until 10:37p.m. ET.

    At 10:37 p.m. ET, NBC joined an encore telecast of “The Wall” in progress.

    In Late-Night Metered Markets Tuesday Night:

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.2/6; “Late Show with Stephen Colbert,” 2.7/7; and ABC’s “Jimmy Kimmel Live,” 1.9/5.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.7/4; “Late Show,” 0.5/3; and “Jimmy Kimmel Live,” 0.5/3.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.3/5 in metered-market households) beat CBS’s “Late Late Show” (1.2/4). In the 25 markets with Local People Meters, “Late Night” (0.4/3 in 18-49) topped “Late Late Show” (0.3/2).

    · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

    NOTE: Tuesday primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

  2. FROM CBS

    “THE LATE SHOW WITH STEPHEN COLBERT” LIVE BROADCAST

    FINISHES #1 IN THE OVERNIGHT METERED MARKETS

    THE LATE SHOW with STEPHEN COLBERT’s live broadcast following President Trump’s address to a joint session of Congress finished first in the 56 overnight metered markets (2.7) on Tuesday night. THE LATE SHOW was up +50% over the same night last year.

    Live+SD : HOMES : Tuesday February 28, 2017

    1 LATE SHW-COLBERT-CBS 2/28/17 Tue [56] 2.7 7

    2 TONIGHT SHOW-NBC 2/28/17 Tue [56] 2.2 6

    3 J KIMMEL!-ABC 2/28/17 Tue [56] 1.9 5

    4 NITELINE-ABC 2/28/17 Tue [56] 1.2 4

    5 LATE LATE-CORDEN-CBS 2/28/17 Tue [56] 1.2 4

    6 S. MEYERS-NBC 2/28/17 Tue [56] 1.3 5

    7 CARSON DALY-NBC 2/28/17 Tue [56] 0.7 3

  3. Interesting night tonight for NBC and the Chicago franchise as a whole as this is their biggest week in franchise history. They will be the centerpiece of tonight’s primetime offerings as they will cover all 3 of NBC’s hours and a lot of stuff is in repeat mode against it so it should do well as this is Chicago Justice’s first episode. This is interesting tonight because NBC might be making some changes from 8-10pm on Wednesday in the fall and this is a chance for them to see how the Chicago shows might perform in those slots.

    Chicago Med which has been dragged down severely by its weak comedy lead-ins will finally get its best and probably only big lead-in of the season tomorrow night as The Voice is ending its premiere week in front of it. This should reintroduce some of those Voice viewers that caught up with it on Tuesdays last year.

    Then on Sunday which is a big night for NBC as a whole with the return of Little Big Shots at 8pm will boost Chicago Justice and Shades of Blue. I think it’s going to be interesting for Shades of Blue because it might have a better lead-in than last year on Thursdays so this might be a good slot for it.

  4. There might be some odd adjustments as the four networks in Chicago were all preempted between 7 and 7:30 local time for weather coverage.