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NBC’s ‘This Is Us’ Rises to a Series High

'People's Icons' Left at the Starting Gate on ABC

TUESDAY, MARCH 7, 2017

Household Rating/Share
CBS: 7.1/12, NBC: 6.4/11, ABC: 2.5/ 4, Fox: 1.5/ 2, CW: 1.5/ 2

-Percent Change from the Year-Ago Evening:
CW: +150, CBS: +54, Fox: +15, ABC: no change, NBC: -22

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-Ratings Breakdown:
CBS topped this first Tuesday in March in the household overnights with its combination of “NCIS” (#1 for the night: 8.9 rating/14 share), “Bull” (#2: 6.6/11) and “NCIS: New Orleans” (#1: 5.9/10). But NBC’s “This Is Us,” which concludes its stellar first season next week, was the true story of note. “This Is Us” rose to a series-high 7.7/13 at 9 p.m., building by 15 percent from its prior high household overnight rating (6.7) and maintaining the lead-in support from “The Voice” (7#2: 7.3/12 at 8 p.m.). Comparably, “This Is Us” owns the Tuesday 9 p.m. ET hour in adults 18-49 (and all the key young adult demographics).

NBC capped off the evening with a Tuesday 10 p.m. telecast of “Chicago Justice” (#2: 4.2/ 8), which beat the debut of gushy “People Icons” on ABC (#3: 1.8/ 3) by a significant 133 percent.
Once again, ABC started the evening out respectively with warhorse “The Middle” (#3: 4.0/ 7 at 8 p.m.), followed by compatible – and certainly renewable – “American Housewife” at a 3.3/ 5 at 8:30 p.m. (#3). But “Fresh Off the Boat,” which is not the hit ABC would lead you to believe, slid to a 2.3/ 4 in the household overnights at 9 p.m. (#4), followed by expected-to-be canceled “The Real O’Neals” at a fourth-place 1.9/ 3 at 9:30 p.m.

Over at The CW, “The Flash” remains the net’s top-rated series at a fourth-place 1.9/ 3 at 8 p.m. And it led into recently relocated “D.C.’s Legends of Tomorrow” at a 1.2/ 2 (#5) at 9 p.m.

Fox populated the evening with encore telecasts of “New Girl” and “The Mick” (1.9/ 3 each from 8-9 p.m.) into a 2.0/ 3 at 9 p.m. for soon-to-conclude “Bones.”

What follows are the household overnight results for Tuesday, March 7 by half-hour:

8:00 p.m.
ABC – “The Middle”: 4.0/ 7 (#3)
CBS – “NCIS”: 8.8/15 (#1)
NBC – “The Voice”: 7.0/12 (#2)
Fox – “New Girl” (R): 1.0/ 2 (#5)
CW – “Arrow”: 1.9/ 3 (#4)

8:30 p.m.
ABC – “American Housewife”: 3.3/ 5 (#3)
CBS – “NCIS”: 8.9/14 (#1)
NBC – “The Voice”: 7.6/12 (#2)
Fox – “The Mick” (R): 1.0/ 2 (#5)
CW – “Arrow”: 1.9/ 3 (#4)

9:00 p.m.
ABC – “Fresh Off the Boat”: 2.3/ 4 (#3)
CBS – “Bull”: 6.7/11 (#2)
NBC – “This Is Us”: 7.9/13 (#1)
Fox – “Bones”: 1.9/ 3 (#4)
CW – “The 100”: 1.2/ 2 (#5)

9:30 p.m.
ABC – “The Real O’Neals”: 1.9/ 3 (#4)
CBS – “Bull”: 6.4/10 (#1)
NBC – “This Is Us”: 7.5/1 (#1)
Fox – “Bones”: 2.0/ 3 (#3)
CW – “The 100”: 1.1/ 2 (#5)

10:00 p.m.
ABC – “People Icons” (series premiere): 1.8/ 3 (#3)
CBS – “NCIS: New Orleans”: 5.9/10 (#1)
NBC – “Chicago Justice” (R): 4.4/ 8 (#2)

10:30 p.m.
ABC – “People Icons” (series premiere): 1.7/ 3 (#3)
CBS – “NCIS: New Orleans”: 5.7/11 (#1)
NBC – “Chicago Justice” (R): 4.0/ 8 (#2)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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    • From what I can find, on Tuesday (March 8th, 2016) NBC showed The Voice (Blind Auditions Part 4) from 8 – 10, and Little Big Shots from 10-11.

      NCIS was in reruns.

      • Thanks for the info!

        Maybe The Voice was stronger and Little Big Shots was almost assuredly stronger than CJ.