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Friday Ratings: Seahawks’ 26-13 Victory of the Chiefs Leads CBS to Dominance

FRIDAY FAST AFFILIATE RESULTS

What follows are the fast affiliate results for Friday, August 25, 2017 broken out by network and by each half-hour.

-Total Viewers:
CBS: 4.82 million, Fox: 3.96, ABC: 3.65, Fox: 2.03, CW: 1.43

-Adults 18-49:
CBS: 1.2 rating/6 share, NBC: 0.8/ 3, ABC: 0.7/ 3, Fox: 0.6/ 3, CW: 0.3/ 2

——

8:00 p.m.

ABC – Shark Tank (R)
Viewers: 3.28 million (#3), A18-49: 0.7/ 4 (#2)

CBS – NFL Preseason Football (Kansas City vs. Seattle)
Viewers: 5.46 million (#1), A18-49: 1.3/ 7 (#1)

NBC – America’s Got Talent (R)
Viewers: 3.67 million (#2), A18-49: 0.6/ 3 (#3t)

Fox – MasterChef (R)
Viewers: 1.95 million (#4), A18-49: 0.6/ 3 (#3t)

CW – Masters of Illusion (R)
Viewers: 1.41 million (#5), A18-49: 0.3/ 2 (#5)

———-

8:30 p.m.

ABC – Shark Tank (R)
Viewers: 3.76 million (#3), A18-49: 0.7/ 4 (#2)

CBS – NFL Preseason Football (Kansas City vs. Seattle)
Viewers: 4.95 million (#1), A18-49: 1.2/ 6 (#1)

NBC – America’s Got Talent (R)
Viewers: 3.60 million (#2), A18-49: 0.7/ 3 (#3)

Fox – MasterChef (R)
Viewers: 1.95 million (#4), A18-49: 0.6/ 3 (#4)

CW – Masters of Illusion (R)
Viewers: 1.40 million (#5), A18-49: 0.3/ 2 (#5)

—–

9:00 p.m.

ABC – What Would You Do?
Viewers: 3.40 million (#3), A18-49: 0.7/ 3 (#3)

CBS – NFL Preseason Football (Kansas City vs. Seattle)
Viewers: 5.11 million (#1), A18-49: 1.3/ 6 (#1)

NBC – America’s Got Talent (R)
Viewers: 3.90 million (#2), A18-49: 0.8/ 3 (#2)

Fox – MasterChef (R)
Viewers: 2.03 million (#4), A18-49: 0.6/ 3 (#4)

CW – Penn & Teller: Fool Us (R)
Viewers: 1.40 million (#5), A18-49: 0.3/ 2 (#5)

———-

9:30 p.m.

ABC – What Would You Do?
Viewers: 3.23 million (#3), A18-49: 0.7/ 3 (#3)

CBS – NFL Preseason Football (Kansas City vs. Seattle)
Viewers: 4.76 million (#1), A18-49: 1.3/ 6 (#1)

NBC – America’s Got Talent (R)
Viewers: 3.89 million (#2), A18-49: 0.8/ 4 (#2)

Fox – MasterChef (R)
Viewers: 2.20 million (#4), A18-49: 0.6/ 3 (#4)

CW – Penn & Teller: Fool Us (R)
Viewers: 1.52 million (#5), A18-49: 0.4/ 2 (#5)

———-

10:00 p.m.

ABC – 20/20
Viewers: 3.72 million (#3), A18-49: 0.7/ 3 (#3)

CBS – NFL Preseason Football (Kansas City vs. Seattle)
Viewers: 4.52 million (#1), A18-49: 1.2/ 5 (#1)

NBC – Dateline
Viewers: 4.12 million (#2), A18-49: 0.8/ 3 (#2)

———

10:30 p.m.

ABC – 20/20
Viewers: 3.99 million (#3), A18-49: 0.8/ 3 (#3)

CBS – NFL Preseason Football (Kansas City vs. Seattle)
Viewers: 4.10 million (#2), A18-49: 1.21 5 (#1)

NBC – Dateline
Viewers: 4.47 million (#1), A18-49: 0.9/ 4 (#2)

Source: Nielsen Media Research

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Written by Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  • FROM NBC

    Friday Primetime Ratings (Note: Some local preemptions for Hurricane Harvey coverage. Also, NBC stations in San Francisco and Cleveland carried Major League Baseball):

    A rebroadcast of “Dateline NBC” (0.8/4 in 18-49, 1.1 in adults 25-54, 4.3 million viewers overall from 10-11 p.m. ET):
    · Is currently retaining 100% of last week’s encore rating in this timeslot in 18-49 (0.8 vs. 0.8), is up +10% in 25-54 (1.1 vs. 1.0) and up +12% in total viewers (4.348 million vs. 3.873 million), pending updates.
    · Is currently delivering its most-watched telecast since July 21 (4.7 million) and equaling its highest 18-49 and 25-54 ratings since that same date (0.9 in 18-49, 1.2 in 25-54).
    · Currently ranks #1 in the time period among ABC, CBS and NBC in total viewers, pending updates, and is tied for #2 in adults 18-49 and adults 25-54.
    · Is currently tied as the #2 telecast of the night on the Big 4 networks in adults 18-49 (with ABC’s “20/20” and behind only CBS’ NFL Preseason Football).
    · Will add substantial viewership via time-shifting — Friday’s “Dateline” is growing by +33% this season in 18-49 rating (from a 0.92 to a 1.22) and +1.2 million viewers overall (4.7 million to 5.9 million) going from L+SD to L+7.
    · Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes

    An encore telecast of “America’s Got Talent” (0.7/3 in 18-49, 3.8 million viewers overall from 8-10 p.m. ET):
    · Is currently tied for #2 in the timeslot among the Big 4 networks in adults 18-49 and #2 outright in total viewers, pending updates.
    · Is currently retaining 100% versus last week’s rebroadcast in this time period in 18-49 (0.7 vs. 0.7).

    In Late-Night Metered Markets Friday Night:

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.0/5 with an encore telecast; “Late Show with Stephen Colbert,” 2.0/5 with an encore; and ABC’s “Jimmy Kimmel Live,” 1.5/4 with an encore.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.6/3 with an encore; “Late Show,” 0.5/3 with an encore; and “Jimmy Kimmel Live,” 0.4/2 with an encore.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 1.0/3 in metered-market households with an encore; CBS’s “Late Late Show,” 1.0/3 with an encore. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.3/2 in 18-49 with an encore; “Late Late Show,” 0.3/2 with an encore.

    NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

  • Louis

    Fox was pre-empted in Detroit market for Lions football. Not sure if there were other markets showing football.