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Ongoing March Madness Leads CBS to Saturday Dominance

SATURDAY FAST AFFILIATE RATINGS SCORECARD

What follows are the fast affiliate results for Saturday, March 18, 2017 broken out by network and by each half-hour. Ratings for March Madness are for the CBS portion of the coverage only.

-Total Viewers:
CBS: 5.35 million, NBC: 2.45, ABC: 1.71, Fox: 760,000

-Adults 18-49:
CBS: 1.6 rating/7 share, NBC: 0.5/ 2, ABC: 0.4/ 2, Fox: 0.3/ 1

——

8:00 p.m.

ABC – NBA Countdown
Viewers: 1.63 million (#3), A18-49: 0.3/ 2 (#3)

CBS – 2017 NCAA Basketball
Viewers: 5.53 million (#1), A18-49: 1.7/ 8 (#1)

NBC – Movie: Fast Five (R)
Viewers: 2.13 million (#2), A18-49: 0.4/ 2 (#3)

Fox – Monster Energy Supercross
Viewers: 726,000 (#4), A18-49: 0.2/ 1 (#4)

———-

8:30 p.m.

ABC – NBA in Primetime (Cleveland at LA Clippers)
Viewers: 1.65 million (#3), A18-49: 0.4/ 2 (#2t)

CBS – 2017 NCAA Basketball
Viewers: 5.60 million (#1), A18-49: 1.7/ 7 (#1)

NBC – Movie: Fast Five (R)
Viewers: 2.13 million (#2), A18-49: 0.4/ 2 (#2t)

Fox – Monster Energy Supercross
Viewers: 706,000 (#4), A18-49: 0.3/ 1 (#4)

—–

9:00 p.m.

ABC – NBA in Primetime (Cleveland at LA Clippers)
Viewers: 1.70 million (#3), A18-49: 0.4/ 2 (#3)

CBS – 2017 NCAA Basketball
Viewers: 4.94 million (#1), A18-49: 1.4/ 6 (#1)

NBC – Movie: Fast Five (R)
Viewers: 2.32 million (#2), A18-49: 0.5/ 2 (#2)

Fox – Monster Energy Supercross
Viewers: 778,000 (#4), A18-49: 0.3/ 1 (#4)

———-

9:30 p.m.

ABC – NBA in Primetime (Cleveland at LA Clippers)
Viewers: 1.68 million (#3), A18-49: 0.4/ 2 (#3)

CBS – 2017 NCAA Basketball
Viewers: 5.79 million (#1), A18-49: 1.8/ 7 (#1)

NBC – Movie: Fast Five (R)
Viewers: 2.48 million (#2), A18-49: 0.6/ 2 (#2)

Fox – Monster Energy Supercross
Viewers: 828,000 (#4), A18-49: 0.3/ 1 (#4)

———-

10:00 p.m.

ABC – NBA in Primetime (Cleveland at LA Clippers)
Viewers: 1.79 million (#3), A18-49: 0.5/ 2 (#3)

CBS – 2017 NCAA Basketball
Viewers: 6.48 million (#1), A18-49: 1.9/ 8 (#1)

NBC – Movie: Fast Five (R)
Viewers: 2.65 million (#2), A18-49: 0.7/ 3 (#2)

———

10:30 p.m.

ABC – NBA in Primetime (Cleveland at LA Clippers)
Viewers: 1.80 million (#3), A18-49: 0.5/ 2 (#3)

CBS – 48 Hours
Viewers: 3.78 million (#1), A18-49: 0.9/ 4 (#1)

NBC – Movie: Fast Five (R)
Viewers: 3.01 million (#2), A18-49: 0.7/ 3 (#2)

Source: Nielsen Media Research

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Written by Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  • renamoretti1

    The NFL’s dramatic loss of audience this year was the talk of the town but the NBA’s anemic ratings show the “major sports” are having trouble too (I’d argue because they’re a LOT less appealing than they used to be).